Tag Archives: Hong Kong

Royal Caribbean and STB in Marketing Deal to Promote Singapore

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Royal Caribbean International has signed a first-ever multi-million  dollar  marketing  collaboration  with the  Singapore  Tourism  Board  (STB)  and Changi Airport Group (CAG) to promote cruising out of Singapore and, in turn, attract the cruise line’s largest number of overseas fly-cruise guests here.

The tripartite collaboration – which runs between 2015 and 2018 – is estimated to pull in over
170,000 overseas visitors to Singapore to sail on Royal Caribbean’s cruises over that period, resulting in a projected growth of over 50 percent.

This will be done via a series of marketing campaigns, research studies and channel development activities, such as partnerships with the media and trade, in markets not only within Asia such as India, Indonesia, Malaysia, the Philippines, China, Hong Kong, Japan, Korea and Taiwan, but also beyond the region in Australia, Europe and North America.

Royal Caribbean also plans to increase its number of sailings from Singapore during this period to over 40 a year. Currently, the cruise line’s 3,840-guest Mariner of the Seas makes around 30 voyages annually. Her next Singapore season which will be the largest ever starting from this

October will feature more long cruises of seven to 15 nights, aimed at attracting more overseas fly-cruise guests.Sean Treacy, Managing Director, Singapore and Southeast Asia of Royal Caribbean Cruises Ltd. said: “Having deployed ships here regularly for the last seven years, Royal Caribbean now looks
forward to its next phase of significant growth in Singapore. Our three-year deployment plan is our strongest commitment ever to this market and we see great potential in Singapore as a
source market and regional cruise hub. We highly appreciate this collaboration which will be a tremendous support for our business goals in Singapore and Southeast Asia, as well as the strong efforts of the Singapore Government for being so proactive in driving the cruise business in the country.”

Said  Neeta  Lachmandas,  Assistant  Chief  Executive  (Business  Development  Group),
Singapore Tourism Board: “The tripartite collaboration is a significant development not just for Singapore but also for Southeast Asia. We hope Royal Caribbean’s commitment will inspire new cruise itineraries around the region to offer more reasons for travellers to take to cruising, and also motivate our neighbouring ports and destinations to invest and realise fully the tremendous potential of the Asian cruise industry.”

Providing a link between Royal Caribbean International, Singapore and its regional neighbours is Changi Airport’s strong connectivity to 320 cities worldwide, along with some 6,700 weekly flights, giving Singapore a strategic advantage to effectively tap fly-cruise traffic from across the globe and serve as a cruise hub for Asia.

CAG’s Senior Vice President for Market Development, Mr Lim Ching Kiat, said: “This collaboration represents the synergistic efforts by CAG, Royal Caribbean and STB to effectively tap fly-cruise traffic from across the globe and serve as a cruise hub for Asia. Changi Airport will continue to  leverage  on  its  network and  work with airlines  and  travel  agents to  promote fly-cruise packages through Singapore.”

Norwegian Star to sail Asia and Australia cruises

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Norwegian Star in Cabo San Lucas, by Dave Jones

By Jerry Limone

Norwegian Cruise Line will sail to destinations in Asia and Australia for the first time since 2002, operating voyages from six ports in fall/winter 2016-17 on the Norwegian Star.

Itineraries will depart from Istanbul, Dubai, Singapore, Hong Kong, Sydney and Auckland, New Zealand. Highlights include the line’s first visits to India and the Persian Gulf, a series of Southeast Asia cruises and two Australia/New Zealand voyages (one 12-day and one 19-day cruise). The Southeast Asia cruises feature overnight stays in Bangkok.

Also in winter 2016-17, the Norwegian Epic will return to Florida after more than a year in Europe, sailing eastern and western Caribbean itineraries from Port Canaveral. The Norwegian Jade will replace Norwegian Star in Tampa, mainly sailing an itinerary that visits the Mexican Caribbean; Roatan in Honduras’ Bay Islands; and Harvest Caye, Norwegian’s new private destination in Belize.

Starting next summer, the Norwegian Spirit will replace the Epic as the line’s year-round European ship, sailing Mediterranean cruises from Barcelona, Venice and Istanbul.

In addition to Norwegian’s previously scheduled Panama Canal cruises in February, the line has added two 14-day Panama Canal sailings from Los Angeles and Miami on the Norwegian Jewel, on Feb. 5, 2017, and Feb. 19, 2017. The Caribbean cruises go on sale Aug. 24.

Caribbean sailings for fall/winter 2016-17 will go on sale Aug. 19, and all other destinations go on sale Aug. 24.

 

Opportunities in the industry’s Asia expansion

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The development of China as a cruise market means new ships are going there instead of to North America, which is a mild source of anxiety for travel agents in the U.S. and Canada.

But it also serves to put the spotlight on Asia and encourage travelers to explore that part of the world.

At Expedia CruiseShipCenters, trips to Asia were up 10% in 2013, up 37% last year and up 95% so far in 2015, said Matthew Eichhorst, president of the Vancouver-based franchise.

“That’s sending people on itineraries to Asian ports,” Eichhorst said. “It’s not all China; there might be a little bit of Hong Kong, Singapore, Thailand, Japan.”

Two types of customers are likely prospects. The first is experienced cruisers who have seen other places — the Caribbean, Europe — and want to expand their horizons. North Americans of Asian heritage who are curious about their ancestral homes, or have relatives in Asia, are another active segment, Eichhorst said, adding that Vancouver in particular has a large population of Asian ancestry to draw on.

River cruises in Asia have been around for a while but are benefitting from the overall rise in river cruise interest, Eichhorst said.

Because of the long flight times involved in travel to Asia, cruise customers are often looking for pre- or post-cruise activities and lodging there, adding to the attractiveness of the sale for agents.

Asian cruise sales are up, in part, because at every age travelers are more adventurous than they were 20 years ago, Eichhorst said. But travelers want to feel secure about their provider.

“They are looking for a trusted brand when they go there,” he said. “There’s definitely a few operators that are in the Asia market that aren’t what you’d call North American brands.”

Eichhorst encourages his agents to think big and initiate the conversation with clients.

“Speak to all the places they can go, and people will put it on their bucket list and maybe they’ll do Caribbean four more times before they go there, but really tell the stories about amazing places you can go,” he said. “You sort of plant that seed as to the opportunity, because it’s probably an 18-months-out buy.”