Tag Archives: Icon Class ship

Royal Caribbean Newbuild Outlook: ‘Market Underpenetrated’

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Royal Caribbean Group and its portfolio of cruise brands will launch 11 new ships between 2023 and 2026, culminating in the third Icon Class ship in 2026 being delivered from Meyer Turku to Royal Caribbean International, and a newbuild for TUI Cruises from Fincantieri, according to the cruise ship orderbook.

In the near term, Jason Liberty, president and CEO, said that the business would grow capacity by 10 per cent in 2024, 5 per cent in 2025 and 6 per cent in 2026.

“I think the first thing to point out is, that’s not just one brand in one market, in one destination,” he said. “So this reflects our three wholly owned brands and how they’re going to grow in their different segments and also for these ships to be in other parts of the world.

“If you look at the orderbook, as you get into ’27 and ’28, it’s lighter orderbook. We believe that at Royal Caribbean that the addressable market is underpenetrated, especially in all the different markets in which we operate. We work very hard to create global brands that attract guests from all over the world and build revenue management systems to effectively harvest that quality demand. And we think that apparatus more than supports our expected supply growth over the coming years.”

Royal Caribbean Introduces New Icon of the Seas

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According to a press release, Royal Caribbean International has revealed the first look at the highly anticipated Icon of the Seas, the Icon of Vacations. 

Arriving in late 2023 ahead of its January 2024 debut, the company announced the first Icon Class ship will be the travel industry’s first-of-its-kind combination of the best of every vacation.

From the beach retreat to the resort escape and the theme park adventure, with Icon, every kind of family and adventurer can experience their version of the ultimate family vacation. Vacationers can book their iconic adventure on Royal Caribbean’s website on Tuesday, Oct. 25. Crown & Anchor loyalty members can look out for special access on Monday, Oct. 24.

“With each new ship, we raise the bar in the travel industry while enhancing what our guests know and love,” said Jason Liberty, president and CEO, of Royal Caribbean Group. “From the moment they step on board, every experience is specifically designed to give them the best vacation anywhere on land and at sea. With Icon of the Seas, we’ve taken this to a new level and made the ultimate family vacation.”

Whether “family vacation” means getting away as a family, couple or friends, Icon’s all-encompassing lineup features a variety of firsts and next-level favourites for everyone. There are adrenaline-pumping thrills, including the largest waterpark at sea, and unrivalled ways to chill with more ocean views and pools – one for each day of the week – than ever before, plus a blend of more than 40 new and returning dining, bar and nightlife options, and cutting-edge entertainment.

“Icon of the Seas is the culmination of more than 50 years of delivering memorable experiences and our next bold commitment to those who love to vacation,” said Michael Bayley, president and CEO, of Royal Caribbean International. “Now more than ever, families and friends are prioritizing experiences where they can bond and enjoy their own adventures. We set out to create a vacation that makes all that possible in one place for the thrill-seekers, the chill enthusiasts and everyone in between, without compromise. It’s this first-of-its-kind combination that makes Icon the future of family vacations, and that future is here.”