The Freedom of Cruise Ship Redeployment

The Freedom of Cruise Ship Redeployment
PHOTO: The wake behind Carnival Cruise Line’s Carnival Vista. (photo by Mark Leppert)

When it was uncertain that Cuba would remain open to roundtrip cruises from the United States, it was never a worry that the ships on the route would be incapable of redeployment.

Executives like Frank Del Rio, president and chief executive officer for Norwegian Cruise Line Holdings Ltd., repeat that in troubled times, cruise ships can go anywhere.

It’s true. A ship originally slated for the Caribbean can easily end up in Alaska or Europe seasonally, but often that’s the plan all along.

What may not be anticipated are geopolitical tensions or fears of terrorism that warrant ships go elsewhere. The latter has been the reason cruise lines have shied away from Turkey in the Mediterranean, for example.

More recently, cruise itineraries from China have stayed clear of South Korea due to heated relations between the two countries.

It was looking for awhile like the Trump administration would cease permissions for cruises to Cuba, but thankfully Norwegian Cruise Line and Royal Caribbean International were allowed to continue and Carnival Cruise Line has since been able to make its inaugural run as well.

If not, the Norwegian Sky, Empress of the Seas and Carnival Paradise, respectively, would just have had to cruise to lands beyond, likely still in the Caribbean.


Photo Credit Dave Jones~Norwegian Sky leaving Miami

In the Caribbean and the Mediterranean, there are plenty of alternative ports to go to when some become off limits, but such is not always the case. For the Chinese cruise market, the loss of South Korea as a destination has limited where local ships can head, particularly on itineraries with short durations.

In those cases, Japan is an option, but port capacity saturation is then a concern.

Once a booming market, cruise lines may have to rethink their long-term Chinese potential. Princess Cruises’ Majestic Princess—partially for this reason, as well as consideration of other growth markets—has opted to no longer dedicate itself to China year-round as originally planned. It also now has intentions for Australia-based cruising in 2018 and 2019.

When a cruise ship is built generically for any market, it is easy to deploy anywhere in the world, but when it is purpose-built like the Majestic, it is more challenging to take away.

Whether or not the ship will see any sort of redesign prior to its Australian deployment is still to be determined.

Still, the vast majority of cruise ships are geared towards the American market and can go pretty much anywhere in the world, catering to our sensibilities just fine.

As ships have aged out of their original brands, they have often gone on to later service international clients for different companies. However, now foreign markets are demanding new-builds as much as the American one, leaving older ships somewhat in limbo.

It’s easiest for the most popular fleets to deploy wherever they need to and still have a following, but mature vessels have a harder time of either competing in high-traffic regions or being handed down to other markets.

That’s why it’s always crucial for the cruise industry to be developing new port and destination options for the wide variety of international vessels to service. As long as they exist, there are plenty of places to go around for them all.

Having movable assets is a freedom that most shoreside industries don’t have. Even with its occasional challenges, including tracking complex global conditions, the international cruise fleet has it good compared to, say, a fixed retail shop with poor sales in a failing regional neighborhood.

Carnival Horizon to sail from NYC in summer 2018

Image result for carnival horizon pictures
Carnival Horizon to sail from New York

After a debut in the Mediterranean, the Carnival Horizon will spend the summer of 2018 cruising from New York.

The Horizon, the second ship in Carnival’s Vista class, is scheduled to arrive in New York on May 23, 2018, after a 14-day repositioning cruise from Barcelona. It will sail from the Big Apple through Sept. 5 on eight-day cruises to the Caribbean, before redeploying to Miami on Sept. 22.

Carnival said the 4,000-passenger ship will make its maiden voyage on April 2, 2018, with a 13-day Mediterranean cruise round trip from Barcelona. A couple of seven-day Med cruises follow.

In addition to the new features introduced on the Carnival Vista, such as an IMAX theater and the SkyRide bicycle ride, there will be “a variety of unique dining and bar concepts and spectacular outdoor spaces found only on Carnival Horizon,” Carnival said.

P&O Cruises’ Britannia to host Ant and Dec’s Saturday Night Takeaway

P&O Cruises is to host a special episode of Ant & Dec’s Saturday Night Takeaway live from the top deck of its flagship Britannia in Barcelona – and will launch a competition in the New Year for agents to be on board.

Throughout the next series of ITV’s award-winning show, 200 viewers of Saturday Night Takeaway will have the chance to win 100 free cabins on a 14-night cruise from Southampton to the Mediterranean and back, which will include an overnight call in Barcelona where the special episode will be filmed live on board.

The sailing will leave Southampton on March 27, 2016 and call at Cadiz, Barcelona, Civitavecchia (Rome), Ajaccio, Corsica and Gibraltar before returning to Southampton on April 10.

Top TV duo Ant and Dec will be joined for the special show by celebrity guests, and will stage all their usual stunts, performances and competitions in front of the winning viewers, regular passengers and those agents who win a place on board.

The competition for agents to join the sailing and be part of the show will be run exclusively in Travel Weekly in early 2016.

P&O Cruises senior vice president of sales & marketing Paul Ludlow said: “We are delighted that Britain’s most popular Saturday night show will be broadcasting live from Britain’s biggest and newest cruise ship.

“P&O Cruises is an inherently British brand and with Saturday night entertainment being such a popular British tradition, we thought this would be a great partnership. And there is nothing more iconic for great family fun than Ant & Dec’s Saturday Night Takeaway.

“This will be a spectacular event and our guests will be able to join in the fun on the evening as Ant and Dec present a memorable show from Britannia in Barcelona.”

Ludlow said the tie-up with Saturday Night Takeaway would really “open up the concept of cruise” to the masses and drive more new-to-cruise sales.

“Over the course of the series, we estimate that Saturday Night Takeaway, and the cruise giveaway and live show on board, will be seen by over 22 million people.

“They will get a glimpse of cruise and the product and it will start a conversation that people might not have had otherwise.

“We expect to see a return from so many million people seeing Britannia. We will be putting cruise into people’s conscious,” he said.

Ludlow said this was the first time P&O Cruises had entered into such a tie-up, but added: “People will have seen P&O as a brand really evolve over the last 18 months to two years.

“It really celebrates its Britishness and represents the best way for Brits to go off and do something quite adventurous but come back to somewhere that understands their tastes and that feels comfortable.”

Commenting on the opportunity for agents win a place on the sailing and the chance to be part of the live show and to meet Ant & Dec, Ludlow said:

“Inherently, most people are going to book a cruise through a travel agent and so we want to involve agents in this, so that they feel as excited as we are about it.

“We will run a competition exclusively in Travel Weekly for agents to win places – so watch this space in the New Year.”

Customers already booked on the 14-night sailing will be contacted and told about the live filming in Barcelona.

The impact on their cruise will be explained and they will be offered the chance to cancel with a full refund, or to carry on as normal. Ludlow said he “expected the majority to stick with us”.

Anyone interested in making a future booking on the sailing will be told what is happening on board before any money has changed hands.

Saturday Night Takeaway’s executive producer, Pete Ogden, said: “I am thrilled to be working with P&O Cruises to shoot a live episode of the series on board Britannia.

“It is a huge undertaking, but I am confident that we will work together to make it a spectacular event.”