MSC and Hurtigruten detail their green initiatives

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Hurtigruten’s Roald Amundsen is the world’s first hybrid-electric cruise ship.

FORT LAUDERDALE — Cruise lines are cutting carbon emissions, reducing single-use plastics and campaigning to restore endangered coral reefs around the world, an audience at Cruise World learned on Friday.

Two cruise lines with different solutions to environmental preservation led to a discussion of how they’re making progress.

Hurtigruten’s unique solution comes in the form of batteries, which on its newest ships store energy produced by the engines and cut greenhouse gas emissions by up to 20%.

Hurtigruten president of the Americas John Downey said the 630-passenger ships can sail for several hours at slow speeds by battery power alone, and for a little less than an hour at normal cruising speed.

That could be important as soon as 2026 when Norway has mandated that ships sailing in two of its most historic fjords be 100% emission-free. Few ships in the current cruise fleet could qualify, Downey said.

“We can do it today. If we go 100% batteries, we can sail in there emissions-free,” Downey said.

At MSC Cruises, executives just announced that it will become the first large cruise line to become carbon neutral by countering its engine emissions through purchased carbon offsets. By investing in companies that plant trees and purchase wetlands, the line will absorb carbon dioxide in the atmosphere equal to the greenhouse gasses it produces.

“This is super exciting for us,” said Bonnie Levengood, MSC Cruises USA’s senior vice president for marketing. “As we’re investing in new technology to be more eco-friendly, we’re also looking at what is our current carbon footprint and how can we reduce that now.”

MSC is also developing a coral education and restoration program on the new MSC Ocean Cay Marine Reserve, its private island near Bimini scheduled to open Dec. 5.

The line is working with universities and researchers to develop a strain of super coral that will be more resistant to coral bleaching, a byproduct of warmer water temperatures. If the research is fruitful, it could help not only the Bahamas but other areas with coral reefs.

“Coral is a big attraction for tourists all over the world,” Levengood said.

Both companies are reducing sulfur emissions from their exhaust as required by International Maritime Organization rules that have been phased in over the past decade, but they differ on methodology.

Hurtigruten switched to low-sulfur fuel 10 years ago for its fleet of small ships, which prevents the sulfur from getting into the exhaust, while MSC mainly uses exhaust stack “scrubbers” that use seawater to capture the sulfur before it leaves the funnel.

Downey said the captured sulfur must still be disposed of somehow. “Our approach is you start at the root cause instead of band-aiding,” he said, adding that MSC prefers scrubbers because low-sulfur fuel is expensive.

Levengood responded that every environmental technology has its positives and negatives. She pointed out, for example, that Hurtigurten’s batteries use metals that have to be mined, and that the mining process produces greenhouse gases, even if the end product may not.

MSC Cruises brand campaign to support Wave push

MSC Cruises brand campaign to support Wave push

MSC Cruises is to launch a new brand campaign designed to support the trade during the peak Wave sales period.

Launching in January, the campaign – The Sea At Its Most – will appear on TV, in newspapers, on the line’s digital platforms and out-of-home displays.

Music to accompany the campaign has been created by Italian composer Ennio Morricone.

The line’s UK and Ireland managing director, Antonio Paradiso (pictured), said the campaign will help agents to “present cruise in a different way” to the customer.

Speaking as new ship MSC Grandiosa called in Southampton, he said: “The new brand campaign is supposed to support your daily business. You are travel agents, so you know the complexities of selling a cruise to customers.

More: MSC Cruises ‘very close’ to fulfilling UK market ambition

 MSC Cruises delays the opening of a private island

“We always have high expectations for Wave and in Q1 we have the opportunities to get the message out and we know that the customers are more willing to buy a holiday.

“Over the years, we have been challenging those misconceptions and stereotypes about the cruise industry. We always focus on the word ‘cruise’ but we forget we are selling a holiday.

“[The campaign] will help present cruise in a different way and reduce all those questions about what it is really all about.”

Earlier, chief executive Gianni Onorato outlined plans for the line to carry three million passengers in 2020 and hit 5.5 million by 2027, by which time 12 more ship is expected to have been added to the fleet.

“We will continue to build ships and be as innovative and creative as we can,” Onorato said.

MSC Cruises delays the opening of the private island

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MSC Cruises has delayed the opening of its private island Ocean Cay MSC Marine Reserve over concerns the destination is not ready to host passengers.

The line will now welcome passengers to the island in the Bahamas on November 20 after scrapping four calls.

MSC had planned calls on November 9 on MSC Meraviglia, November 15 on MSC Seaside, November 16 on MSC Meraviglia and November 17 on MSC Armonia – all with paying passengers on board.

Speaking on board MSC Grandiosa on Tuesday, Antonio Paradiso, the line’s the UK and Ireland managing director, said: “The launch has been pushed back because the experiences were not quite up to the standard that we wanted it.

“We have given ourselves an extra 10 days to make sure that the guest experience is in line with what an MSC product is. It is a brand new island so it will take time.”

More:  MSC Cruises reveals details of a private island

MSC Cruises set to open Bahamas ‘Marine Reserve’

Paradiso said Ocean Cay MSC Marine Reserve – which is 65 miles off the coast of Miami – showed how MSC Cruises was taking sustainability “seriously”.

“We have had hundreds of people planting the trees on the island and a coral keeper who is in charge of restoring the coral to help bring the fish back,” he said. “We are bringing back nature.

“The idea is to show our customers the natural beauty of a bohemian island.”

Ocean Cay MSC Marine Reserve will feature eight beaches, including the main beach where water sports will take place.

Lectures on the work the line has done on the former sand excavation site will be available on the island for visiting passengers.

Every MSC ship sailing from Miami on a Caribbean itinerary will call at Ocean Cay.