Tag Archives: TV

Virgin Voyages: Cameo on The Real Housewives of Miami

Posted on by
Reply

Virgin Voyages: Cameo on The Real Housewives of Miami

Virgin Voyages has announced that it will feature on Bravo’s series “The Real Housewives of Miami” in two back-to-back episodes, premiering on Thursday, September 4.

The company said in a press release that the collaboration began when Richard Branson invited Miami entrepreneur Marysol Patton on board to toast her recent wedding. Joined by her girlfriends, the Housewives set sail in November.

“We couldn’t imagine a better way to showcase the Virgin Voyages experience than through the fabulous lens of The Real Housewives of Miami,” said Nicole Huang, SVP at Virgin Voyages.

“These episodes truly capture the spirit of our brand: bold, sophisticated and always a little fabulous. We love being the go-to vacation for celebrating life’s biggest and most glamorous milestones,” added Huang.

Virgin added that the cameo underscores its growing presence in pop culture while reinforcing its reputation.

According to the press release, the ladies experienced the company’s most iconic experiences, which included The Perch, a retro VHS-inspired 80s aerobics class, culinary adventures at The Wake and Test Kitchen with an edible theatre.

The group also had bites and Champagne at Richard’s Rooftop.

Fred. Olsen’s Bolette Featured in Susan Calman’s ‘Cruise of a Lifetime’

Posted on by
Reply

Fred. Olsen Cruise Lines’ Bolette will be featured in an upcoming episode of Susan Calman’s Cruise of a Lifetime on Channel 5 in the UK later this month.

The episode features Calman as she embarks on an eight-night journey to the Norwegian Fjords, departing from Liverpool. The cruise includes stops in Olden, Ålesund, Åndalsnes and Geiranger, with scenic sailings through Nordfjord, Geirangerfjord, and past the Seven Sisters Waterfall.

During the sailing, Calman participates in various activities, including visiting the Briksdal Glacier and kayaking in the Brosundet Canal. Onboard, she joins guests in a behind-the-scenes tour of the food stores, laundry and galley to meet with the crew and learn more about cruise operation.

Samantha Stimpson, CEO at Fred. Olsen Cruise Lines, said: “We are all incredibly excited to see our flagship Bolette make her Channel 5 debut later this month. It was a pleasure to welcome Susan aboard our fleet for the first time, and I’d like to thank her for the time she spent with our guests and our crew.

“As a business, our heritage stems from Norway, and we are well known for our sailings to this beautiful part of the world. Our fleet really comes into its own in the heart of the fjordlands thanks to the smaller size of our ships, which allow us to reach the depths of the fjords that aren’t accessible to larger vessels. To be able to share this experience far beyond those who joined us onboard for this cruise is a truly exceptional opportunity.”

Carnival Corporation Cruise Brands Ramp Up Ad Spending

Posted on by
Reply

Carnival Corporation is ramping up advertising spending across its portfolio of brands, according to President and CEO Josh Weinstein, speaking on the company’s year-end and fourth-quarter earnings call.

He said it was a move to support future demand.

“I’ve actively been working with each brand on their strategies and road maps,” Weinstein said. “As a result, I’ve authorized our brands to take a significant step up in advertising activities, including a nearly 20 per cent increase in our investment this past quarter over 2019, to elevate awareness and consideration and to drive demand for both the near and the longer term. This should be particularly impactful with those new-to-cruise, where we draw about one-third of our guests, as we position to take share from land-based alternatives.”

For example, Weinstein said that Princess Cruises would source more heavily in North America than in prior years due to source market disruptions elsewhere.

And the results have been good, Weinstein noted, with record Black Friday and Cyber Monday sales results at a number of brands.

“We think that advertising has a good amount to do with that, to really reach first-timers, generate awareness, generate consideration, and do so in a meaningful way. We’ve got great brands, and we’ve got tremendous brands, but we need to do a better job getting the voice out. And this is a good way to do it. And it helps not just us, it helps our trade partners, it helps the bookings across the board.”