MSC Cruises signs contract for two ‘revolutionary’ ships

MSC Cruises is to build two “revolutionary” cruise ships for 2017 and 2018, and has an option for a further ship.

The cruise line today signed a contract worth up to €2.1 billion with Italian shipyard Fincantieri for the new prototype project, codenamed ‘Seaside’.

They will be the largest cruise ships ever built by the shipyard and feature a “revolutionary architectural style” which MSC believes will lead the way for the next generation of cruise ships.

Features include a sea-level promenade that circumnavigates the ship with outdoor spaces, shops and restaurants, a spacious theatre, terraced balcony and panoramic lifts with sea views.

The two new ships will cost €700 million each, with the first scheduled for delivery in November 2017 and the second in May 2018, with an option for one more ship.

The deal follows MSC Cruises’ letter of intent with STX France, signed in March this year. It will allow the cruise line to double the capacity of its fleet to around 80,000 passengers a day by 2022. The line currently has 12 ships.

The ships will be 323 metres long, 41 metres wide and 70 metres in height, with a gross tonnage of 154,000 tons and accommodating 5,300 passengers plus 1,413 crew. The ships will also reduce fuel consumption by 25%.

They will boast 2,070 passenger cabins and 43,500 square metres of public space. According to the cruise line, it will be able to dock at any port worldwide thanks to its design and versatility. Construction will be funded with the support of insurance and financial company SACE.

MSC Cruises executive chairman Pierfranscesco Vago said: “From the moment we started talking with Fincantieri, we had in mind to design and build two completely new ships, revolutionary in their structure, unlike anything that exists on the market today.

“Seaside is a futuristic prototype because of its structure, shape and versatility. We are getting ready for the new and compelling challenge that the construction of these ships represents. It will be a real revolution in the world’s cruise market, an excellent product for its unique and innovative architectural features and cutting-edge technology.”

MSC Cruises changes course for Divina

By Tom Stieghorst

MSC Divina in the Caribbean Video

MSC Cruises said the MSC Divina, a ship that was scheduled to sail year-round from Miami, will be moved to the Mediterranean for summer 2015 before returning for the winter of 2015-16 in the Caribbean.

The ship began sailing from Miami in November and was the centerpiece of an MSC marketing campaign in North America. It will continue on current Caribbean itineraries for the rest of 2014 and the first four months of 2015.

In a statement, MSC Cruises USA President Rick Sasso said “customer surveys are showing an increased desire for North Americans to sail onboard MSC Divina in the Mediterranean.”

Industry-wide, Caribbean pricing has suffered from a glut of capacity this year, while demand for European cruises has been surprisingly strong, especially from North America. The weak economies in several European countries and high airfares led some cruise lines to reduce capacity in Europe this year.

MSC said the changes to Divina designed to bring it more in line with American tastes will remain in place for its summer in Europe. Upon returning in the fall of 2015 to the U.S., Divina will get some “surprise enhancements” for the North American market.

In a conference call with analysts earlier Tuesday, Norwegian Cruise Line CEO Kevin Sheehan mentioned the Divina move, saying its arrival in Miami was a significant addition to capacity in the Caribbean that would be removed next summer.
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MSC Cruises USA appoints marketing chief

By Jerry Limone
MSC Cruises USA has named Bonnie Levengood senior vice president of marketing, a new position.

Levengood will lead MSC’s consumer and trade marketing throughout North America.

Rick Sasso, president of MSC Cruises USA, said Levengood “joins the company at an auspicious time to help grow and strengthen awareness of our brand to both consumers and our travel agent partners.”

MSC said Levengood’s appointment is a key part of MSC Cruises’ recently announced “Serving You” initiative to reach more travel agents.

Most recently, Levengood ran her own marketing company. Before that, she led marketing and sales at 1-800-PetMeds for nearly eight years.