MSC USA: Readying for Big Moves

Posted on 20 January, 2025 by Spacejunkie2

“We’re excited about how the product is positioned in the U.S. market with very clear points of distinction, with our European style and American comfort, and how we bring that together,” said Lynn Torrent, executive vice president and chief commercial officer.

Torrent said MSC had tweaked the product for U.S. passengers and was gaining ground on marketing and driving wider brand awareness ahead of the MSC World America’s arrival in Miami this spring.

“We’re expanding our U.S. deployment,” she continued. “We’re adding Galveston this year, a second ship in Port Canaveral and sailing to Alaska from Seattle in 2026.”

Much of the immediate focus has been revealing feature after feature on the new World America for her Miami-based deployment of week-long cruises. These include a new sports bar concept and a comedy club, in addition to the first Eataly at Sea concept which will feature dishes and cocktails only available on the World America.

A new terminal with shore power will be awaiting World America in Miami, and a second new terminal will be ready for the MSC Seascape in Texas.

“We’re investing significant yin marketing and trade sales support in Texas,” said Torrent.

More ships in the market mean MSC has the attention of travel advisors, said Torrent, and continues to enhance tools and training options. Travel agents can benefit from lunch-and-learn seminars, virtual training, and more. Torrent said the company had a lot of on-the-ground support for advisors in Texas.

While Torrent focuses heavily on North American deployed ships, the company is also busy sourcing guests for cruises in Europe and elsewhere.

“We have a significant offering in the Mediterranean and Northern Europe, and the World Europa and Euribia have driven more interest. The Yacht Club is popular with American guests looking for a premium, unforgettable experience.”

2026 brings more deployment and more berths to the U.S. market, as MSC will debut in Alaska, with the Poesia offering a week-long program from May to September.

“Alaska is a marquee destination. It completes our global portfolio,” Torrent said. “We think there is a lot of demand globally for Alaska. There is significant momentum already.”

Excerpt from the Cruise Industry News Quarterly Magazine Winter 2024-25

Costa Pacifica Becomes First Ship to Watch Santos’ Firework Display

Posted on 12 January, 2025 by Spacejunkie2

The Costa Pacifica became the first cruise ship to watch the New Year’s Eve fireworks display in Santos, Brazil.

The Costa Cruises ship reached the town as part of an eight-night cruise to Brazil.

Before anchoring in Santos Bay for the 14-minute firework display, the Pacifica embarked guests in Santos and Rio de Janeiro.

In addition to its two homeports, the itinerary also included visits to Búzios, Angra dos Reis, Ilhabela, and Balneário Camboriú.

According to Santos Mayor Rogério Santos, the operation highlights the town’s status as a major cruise hub.

“It is an extremely important action to promote Santos not only during New Year’s Eve but throughout the season, in all seasons of the year,” he said.

Continuing its deployment in South America, the Costa Pacifica is set to offer a series of three- to seven-night cruises from Santos and Rio through late March.

Costa’s 2024-25 season in the region also includes the Costa Diadema and the Costa Favolosa, with itineraries departing from different homeports.

A traditional destination for cruise ships during New Year’s Eve, Rio de Janeiro received six ships to ring in 2025.

The lineup included two vessels from Costa Cruises, the Costa Favolosa and the Costa Deliziosa, as well as four ships from MSC Cruises, including the MSC Grandiosa, which is currently the largest vessel sailing in Brazil.

The 4,888-guest ship joined the MSC Seaview, the MSC Orchestra and the MSC Poesia for the 12-minute firework display.

In Portugal’s Madeira Island, 11 cruise ships gathered in Funchal for the port city’s New Year’s Eve celebrations.

Nine different companies were represented, including AIDA, Cunard, and Fred. Olsen, Hapag-Lloyd, Marella, Phoenix Reisen, Saga and TUI.

The largest ship on the scene was the 3,000-guest Queen Anne, which entered service for Cunard in April 2024.

Three New Cruise Lines to Alaska in 2026

Posted on 5 December, 2024 by Spacejunkie2

Three cruise lines are adding cruises to Alaska to their schedule in the summer of 2026: Azamara, MSC, and Virgin.

Returning to the destination after a seven-year hiatus, Azamara will offer a series of ten- to 13-night cruises in Alaska and Canada starting in May 2026.

Sailing in the region for the first time, the Azamara Pursuit will operate open-jaw itineraries that sail between Whittier and Vancouver.

According to Azamara, the voyages were created to prioritize unspoiled destinations, visiting locations such as Kodiak, Dutch Harbor and Icy Strait Point.

The deployment will also include excursions aimed at bringing guests closer to natural beauty, unparalleled wildlife and authentic culture, Azamara said.

MSC Cruises will debut for the first time in Alaska in 2026, with the MSC Poesia offering a series of seven-night cruises from Seattle.

The season runs from early May to late September and includes a regular itinerary that visits Ketchikan, Icy Strait Hoonah, Tracy Arm, Juneau and Victoria.

In a press release, MSC Cruises CEO Gianni Onorato said that the new operation in Alaska and Canada further expands the company’s global offerings by sailing to a must-see region.

Virgin Voyages is also debuting in Alaska in 2026 with the new Brilliant Lady. After entering service in late 2025, the ship is scheduled to spend its first summer season in the region.

From May to September, the Brilliant Lady offers 17 voyages to 12 destinations in Alaska, including Sitka, Ketchikan, Juneau and Skagway.

Ranging from seven to 12 nights, Virgin’s itineraries sail from Seattle and Vancouver and also include destinations in Canada, such as Prince Rupert and Victoria.

According to the company, the cruises will give guests opportunities to experience Alaska’s wildlife and landscapes while taking part in activities that include salmon fishing, glacier trekking, lumberjack shows and dog sledding.

As one of the most popular cruise destinations in the world, Alaska accounted for nearly five per cent of the industry’s market share this year, according to data from the 2024 Cruise Industry News Annual Report.