Tag Archives: Europe

AIDA Ship to Enter Drydock with Passengers

Posted on by
Reply

AIDA Ship to Enter Drydock with Passengers

The AIDAmar is scheduled to enter drydock with passengers onboard as part of a special itinerary in Northern Europe.

According to the company’s website, the new 10-night itinerary allows guests to live a “shipyard experience,” with a visit to a facility in the Netherlands.

The unique cruise departs from the German port of Warnemünde on June 28, 2026, and visits destinations in the Baltic and the North Sea.

But the highlight is a 24-hour call to a shipyard in Rotterdam.

“This very special journey takes you not to the typical tourist terminals but directly into the vibrant, industrial heart of Europe’s largest seaport,” AIDA stated.

The company added that the visit to the historical shipyard in Rotterdam offers AIDA fans and seafaring enthusiasts a rare opportunity to accompany the AIDAmar during its drydock.

AIDA noted that passengers will enjoy a unique atmosphere onboard as the ship undergoes scheduled maintenance at the facility.

The Carnival brand also described the cruise as an “authentic maritime experience, far from the usual holiday routes.”

AIDA said it is currently studying the possibility of allowing guests to disembark the vessel during its drydock.

“As this is an active industrial site subject to strict security regulations, disembarking on foot across the shipyard grounds is strictly prohibited for safety reasons,” the company explained.

“Any possibilities for leaving the ship depend on the operational procedures on site and, if feasible, will only be carried out in an organized manner.”

In addition to the visit to the shipyard in Rotterdam, the cruise will also sail to Visby, Stockholm and Karlskrona.

The theme cruise will cater to soccer fans as well, with a series of activities designed to celebrate the 2026 FIFA World Cup.

Part of AIDA’s Sphinx class, the AIDAmar was built at the Meyer Werft Shipyard in Germany and entered service in 2012.

The 71,000-ton vessel is scheduled to undergo a major refurbishment in November 2026 as part of the AIDA Evolution refit program.

Deutschland Starts Farewell Season for Phoenix Reisen

Posted on by
Reply

Deutschland Starts Farewell Season for Phoenix Reisen

The Deutschland recently sailed from Bremerhaven to kick off its farewell season for German cruise operator Phoenix Reisen.

After undergoing a drydock at the same port in April, the 1998-built vessel started the deployment on May 12, 2026.

The final season includes a series of eight cruises departing from three homeports: Bremerhaven, Cuxhaven and Kiel.

Visiting destinations in Northern Europe, Iceland, the Baltic, and the British Isles, the 520-passenger ship will operate eight- to 22-night cruises.

For the first cruise of the season, the Deutschland offers a 16-night voyage to the United Kingdom and Ireland.

The itinerary is highlighted by visits to 13 destinations, including Belfast, Edinburgh, Douglas, Dover and Portland.

Before ending its summer season for the German brand in early September, the ship also offers a three-week cruise to the Portuguese archipelagos of the Azores and Madeira.

The voyage features calls to Ponta Delgada and Funchal, as well as stops in lesser-visited destinations such as Praia da Vitória and Velas.

Sailing round trip from Cuxhaven, the cruise is also set to visit other destinations in Northern Europe, including Glengariff and Honfleur.

As previously reported by Cruise Industry News, Phoenix Reisen decided not to renew the charter contract of the Deutschland.

Sailing seasonally for the brand since 2015, the vessel will not return to the company’s fleet for the 2027 summer season.

In addition to the ship, the German brand operates the Artania, the Amera and the Amadea on a year-round basis.

After completing its farewell deployment for Phoenix Reisen, the Deutschland is set to be renamed World Odyssey before embarking on another season for Semester at Sea.

As part of the company’s educational cruising platform, the vessel offers two world cruises during the 2026-27 winter season. Further plans for the future of the 22,400-ton ship are still to be announced.

Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

Posted on by
Reply

Norwegian Targets Marketing Overhaul with New Leadership, Leaner Spend

Norwegian Cruise Line Holdings is moving to rebuild its marketing function at the Norwegian Cruise Line brand, bringing in new leadership and cutting overall spending, said Chairperson and CEO John Chidsey.

Speaking on the company’s first quarter 2026 earnings call, Chidsey acknowledged that marketing underperformance has been a significant part of the brand’s occupancy shortfall, and that correcting course will require both new personnel and a more disciplined approach to how dollars are allocated.

“We are looking to bring in new leadership in marketing at NCL and better align that function with revenue management, deployment, and sales,” Chidsey said. “This work is critical and will strengthen the business over time, but it may result in some near-term variability in top-line performance as we work through these initiatives.”

NCLH recently completed a search for a new chief people officer, and Chidsey said the company is continuing to build out its revenue management team, noting that new hires across both functions have not yet fully gelled, contributing to the wide guidance range the company issued for the full year.

On the spending side, NCLH expects to reduce marketing outlays as part of a broader spending cutback.

Chidsey said the company had lost its way on marketing efficiency, saying that spend had grown disproportionate to results over the past several years.

“Our spend increased dramatically, and we’re not nearly as efficient as our competitors,” Chidsey said.

CFO Mark Kempa offered a stark data point on the inefficiency, noting that NCLH had been spending approximately twice as much per berth as competitors.

“It’s about putting the dollars to work in the right places versus volume,” Kempa said.