MSC Cruises Builds Momentum with All Ships Back in Service

MSC Virtuosa docked in Rotterdam, Photo credit Spacejunkie2 – Flickr

When the MSC Musica started sailing in early June, the entire MSC Cruises fleet was back in service. For the summer that means 11 ships in the Mediterranean, five ships in Northern Europe, two ships in the Caribbean and one ship in the Middle East, according to Gianni Onorato, president of MSC Cruises.

“We have all 19 ships operating and are looking forward to two more new ships coming in October and November, the Seascape and the World Europa,” he said.

The 205,700-ton, 5,400-passenger MSC World Europa will be the largest and also the greenest and most efficient ship in the fleet, with a dual-fuel powerplant able to operate on LNG, while also testing a fuel cell onboard for auxiliary power. The intention is to explore a potential hybrid propulsion solution for future implementation. The new ship will also be able to plug into shore power wherever that is available.

“The market is driven by capacity and demand,” Onorato continued. “But obviously the last two years have been different and difficult as we were not able to operate as we normally do. And then as we started to ramp up, there was omicron, then the war, and then the high inflation rate. But over the last couple of months, we have seen demand picking up as people have a strong need to go on cruises again. People want to go on holidays, and we are seeing strong booking trends.”

In terms of the other challenges the industry is facing, Onorato said: “As we started sailing again before anyone else, and because we spent less time in the layup, we were able to ensure continuity of employment, and we maintained our recruitment and training centres. The turnover rate may be a little higher than normal, but manageable.

“As for the supply chain, we share some of the same issues as others in the cruise industry but have an advantage as we are also in the logistics business.

“We have also maintained our organizations in China and Japan, and we are ready to resume service, which most likely will happen next year,” he added.

Operating in many markets, Onorato said that among the selling points differentiating MSC Cruises are its beautiful ships, which, he added, reflect the soul of the family-owned company and its commitment to quality and innovations, and most of all, its maritime heritage.

“The passion we put into building our ships is also a way of expressing how much we care about the sea. We are more and more a company that is focused on sustainability and a sustainable future,” he explained.

“Another feature that sets us apart, is that as a family-owned company we offer a different atmosphere onboard, a different ambience for our customers and crew alike.

“We are also the only true international company. As our Chairman Pierfrancesco Vago likes to say, we are local and global, or glocal.

“Wherever our ships are sailing, we also adapt our product to local tastes and preferences,” Onorato added. “I think we are the only company operating ships in Brazil for Brazilians, in Argentina for Argentinians and in South Africa for South Africans.

“Our ships in the Middle East also have a high ratio of local customers onboard, and in Northern Europe, most of our customers are from countries in that region. And in the Mediterranean, our main markets are Italy, France and Spain.

“Our cruises are always open to anyone. In the United States, for example, a large share of passengers is from outside the U.S. So, we offer a different experience; more sophisticated, more discovery, all in all a different experience than the other brands in that market.”

In the United States, MSC sails from Miami and Port Canaveral and will also have the Meraviglia year-round out of New York in April.

Meanwhile, the city will serve as the backdrop for the naming of the MSC Seascape in December. (She then sails to Miami where she will be deployed for a winter season in the Caribbean.)

And, there is more to come, Onorato promised.

Excerpt from Cruise Industry News Quarterly Magazine: Summer 2022

Former Cunard and MSC Ship to be Scrapped in Turkey

The former Golden Iris became the most recent cruise ship to arrive at the Turkish ship breakers. Last operated by Mano Cruises, the veteran vessel was in layup since 2018.

After being renamed Gold Club in 2021, the classic ship arrived at the Aliaga Ship Breaking Yard earlier this month. 

Wrapping up a five-decade career, the vessel will now be being dismantled, with its building materials, fixtures, systems and engines set to be repurposed or sold off.

Built in Denmark, the ship had an unusual run, being originally ordered for Overseas National Airways and designed in association with Hugh Hefner as a “floating Playboy resort.”

While still under construction, however, the 959-guest vessel was sold to Cunard Line along with a sister ship – who would later become the Cunard Countess.

Unlike the remainder of the British operator fleet, both ships had an informal concept, which was kept when they were fitted out at another shipyard in Italy.

After being christened in New York City by the Princess Grace Kelly of Monaco, it entered service for Cunard in 1977 as the Cunard Princess.

In another unusual move, the vessel was chartered to the United States Armed Forces in 1990.

During the Gulf War, the Cunard Princess was used as a recreational facility for troops while stationed in Bahrain.

After nearly 20 years of sailing for Cunard, the ship was finally sold to StarLauro Cruises in 1995.

The Italian company – who would later become MSC Cruises – named the ship Rhapsody for a series of cruises in the Mediterranean.

Kept in the fleet after the rebrand, the vessel sailed for MSC until 2009. In February of that year, it was sold to Mano Cruises.

Aiming at the local public, the Israel-based cruise line used the veteran ship in cruises departing from Haifa and Ashdod until 2018 – when it was replaced by the larger and more modern Crown Iris.

SES to Offer Global Connectivity Services Onboard the Explora I

SES has partnered with Explora Journeys and will provide global connectivity services onboard the Explora I when it enters service in 2023, according to a press release.

SES’s mPOWERED connectivity service will offer low latency and the highest available throughput aboard, contributing to Explora’s vision of creating an “Ocean State of Mind”, according to SES.

Guests on the Explora I will have free, high-speed, and uninterrupted Wi-Fi access regardless of their location, and they will be able to stream their preferred content or share their cruise experience from any part of the ship.

Crew welfare and training, employee performance, motivation, and retention will all benefit from improved connectivity onboard through this partnership.

“Today’s guests simply expect seamless and uninterrupted connectivity comparable to on land as they want to share their experiences and stay online as much as possible. We are pleased to be able to offer this connectivity experience to our guests onboard Explora I thanks to SES’s services,” said Michael Ungerer, chief executive officer, Explora Journeys, MSC’s new luxury brand.

“Connectivity is one of the most important enablers for such travel experiences from both a guest and crew point of view. Our O3b mPOWER ultra-fast, low-latency connectivity is empowering a new experience that will revolutionise the ultra-luxury expedition maritime segment,” added Simon Maher, vice president of global sales and cruise maritime services, SES.