Tag Archives: Denmark

AIDA Confident Amid Geopolitical Challenges as Demand Grows

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AIDA Confident Amid Geopolitical Challenges as Demand Grows

AIDA Cruises is seeing strong demand for cruises and a high share of premium bookings and remains positive despite ongoing geopolitical challenges, the company said in a statement.

Current figures show that just over three million German ocean cruise passengers traveled in 2025, growing by nine percent compared to the previous year.

“Cruising in Germany is driving growth in the tourism market. In 2025, AIDA generated profitable growth with unchanged capacity and record-level occupancy,” said AIDA president Felix Eichhorn.

“With around 1.5 million guests in 2025, AIDA is the clear market leader in the German cruise market. This success is driven by strong demand and long-term bookings.”

For summer 2026, AIDA said it seeing an above-average level of advance bookings, a trend which Eichhorn said continues steadily.

“. The disproportionately high number of high-quality, long-term premium bookings also shows that guests place particular value on quality,” he said.

Trips departing from German ports that can operate year-round, such as Hamburg, Kiel, and Warnemünde, as well as routes to Northern Europe remain especially popular, AIDA noted.

Cruises to the United Kingdom, the Baltic states, and classic Northern Europe routes including Norway, Denmark, and Sweden are also said to be experiencing strong demand.

Multi-generational travel is currently in particularly high demand at AIDA.

A YouGov study commissioned by the company found that 66 percent of Germans have already vacationed with multiple generations of their family.

Around 20 percent of respondents believe cruises are especially suitable for multi-generational travel.

The company is also offering 20 Northern Europe cruises this year where shore power is used during port stays at every port.

The first short cruise starts on March 12 from Kiel and takes AIDAbella via Kristiansand, Oslo, and Copenhagen before returning to Kiel.

“In 2023, we had just over 60 shore power connections; last year, that number already exceeded 400. Thanks to the opening of additional facilities in Europe, we expect a further increase to 600 port calls this year. Nevertheless, further expansion of shore power infrastructure in Europe remains necessary,” said Eichhorn.

Sophia Loren to Name MSC Euribia in Copenhagen

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MSC Cruises announced that Oscar-winning actress Sophia Loren will name the cruise line’s 19th ship, the MSC Euribia at a ceremony scheduled for June 8 in Copenhagen, Denmark.

In addition to having the Hollywood star name the ship, the ceremony will be hosted by television personality, model and actress Sarah Grünewald, who will serve as the Master of the Ceremony.

Guests can expect the traditional breaking of a bottle of champagne over the bow of the ship, a special gala dinner and a range of live performances, including a DJ set from the popular French DJ and record producer, Bob Sinclar

Following the naming ceremony, the MSC Euribia will start sailing seven-night cruises in Northern Europe departing from Kiel, Germany and Copenhagen, Denmark. The ship will explore Norwegian Fjords including Geiranger, Ålesund, and Flaam.

At the event in Copenhagen, guests will have the chance to catch a glimpse of the new ships’ features and amenities including Street. 2023, artwork by British artist Julian Opie; The Carousel Lounge; MSC Foundation Lab, an area dedicated to kids; five speciality restaurants including Le Grill and more.

MSC Euribia completes sea trials ahead of launch in June

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MSC Cruises’ upcoming ship MSC Euribia has successfully completed its four-day sea trial in the Atlantic Ocean. 

The cruise line tested the performance of the ship’s four LNG-powered engines, manoeuvrability, fuel consumption, safety systems, speed and stopping distances. 

MSC Euribia is now undergoing finishing touches at Chantiers de l’Atlantique’s shipyard in Saint-Nazaire, France, before its naming ceremony on 8 June in Copenhagen, Denmark. It will then embark on its maiden season in Northern Europe from its homeport in Kiel, Germany. 

The ship, which is the 22nd to join the MSC Cruises fleet, will accommodate up to 6,327 passengers and will host seven different live productions per week to entertain guests. 

The LNG-powered vessel will feature shore power plug-in connectivity to reduce carbon emissions in port as well as advanced wastewater treatment, recycling and underwater noise management systems to protect marine life. 

MSC Cruises’ commitment to sustainability will also be reflected on the ship’s exterior via a fresco designed and painted by German graphic artist Alex Flaemig.