Ambassador Reveals New Dining Experiences Onboard Ambition

Ambassador Cruise Line has unveiled a wide range of dining experiences for guests onboard the Ambition, set to depart on its inaugural voyage on May 12, 2023.

Bob McGowan, head of the guest experience at Ambassador Cruise Line, said: “Onboard Ambition, there are dining venues for every mood – from traditional afternoon teas to gala dinners alongside the ship’s Captain – providing ample opportunity for guests to be surprised and delighted throughout their journey.

 “Carefully designed by our Executive Chef Team, the dining concepts and menus have been created with guest experience at the heart. Following a strong food and beverage customer satisfaction score of 92 per cent onboard Ambience we have ensured that we’ve taken on valuable guest feedback and learnings when conceptualizing the offerings on Ambition.

 “We can’t wait to welcome guests onboard to experience our superb dining offering, and we look forward to hearing their feedback.”

On the Ambition, guests can dine at Buckingham Restaurant & Holyrood Restaurant, offering a la carte dining experiences. Buckingham Restaurant will serve breakfast and lunch buffet style, while Holyrood is open for dinner only. Both restaurants will serve popular dishes of British cuisine including Sunday roast and shepherd’s pie.

Among the new dining venues is Borough Market, a self-serve style eatery, featuring flavours from around the world so guests can choose between Italian pasta, Asian stir-fries and more. 

Another new restaurant onboard the Ambition, Lupino’s, will serve Mediterranean specialities. The place pays homage to Ambassador’s colleague Michelle Lupino who passed away in 2022.

Saffron is an Indian dining venue serving dishes such as Thali, curries, specialist bread, and desserts. There is also Chef’s Table, offering an exclusive dinner experience featuring multi-course a la carte dining with nine courses. Here, guests can also look forward to paired wines but reservations are needed.

For guests looking for a casual meal, there is the Alfresco Grill that serves burgers, hot dogs, pizzas and chips.

Ambassador Chief Plays Down ‘Speculation’ on the Lines Finances.

The boss of Ambassador Cruise Line, Christian Verhounig, has played down “speculation” about the line’s finances after it cancelled two festive cruises onboard Ambiance, stressing the decision was made “for safety reasons only”.

Posting to his public Facebook page, addressing guests, officers, staff and crew directly, Verhounig said the line was left with no option but to cancel its Festive Market Getaway and Christmas and New Year Canary Islands cruises owing to an issue with Ambiance’s lifeboat stations, requiring unscheduled maintenance.


“I am sad we had no option but to withdraw these itineraries, a sentiment shared by my colleagues in the Ambassador management team,” said chief executive Verhounig. “Events like these never happen at a good time, but technical issues and challenges are unfortunately part of a cruise company’s day-to-day life – and we, at Ambassador, will never compromise on the safety of our guests or crew, however, low the risk.”


Verhounig went on to address the line’s financial health. “As a business, we have never been anything less than transparent, and we will continue to be so in the interests of our valued guests and employees. The recent changes to our operation were made for safety reasons only, and not, as some have speculated online, due to the financial position of the Ambassador.

“I want to reassure you that we are a financially robust business with trust arrangements in place and full insurance cover for incidents of this kind designed to ensure that all our guests are and will remain fully protected.”

Verhounig apologised to guests affected by the cancellations, as well as the Ambassador crew and shoreside staff. “It was the last thing we wanted to do. I can only personally say I’m sorry, and I hope one day our guests will offer us the chance to make amends for the inconvenience and disruption caused.


“As well as offering our sincere and heartfelt apologies to all guests affected by these recent developments, I would also like to take this opportunity to apologise to the team – from those in the UK, who have been outstanding in coming together at such short notice to do their very best at this difficult time, to the staff and crew onboard, who have been so looking forward to hosting our guests over Christmas and into the New Year.”

Explaining the specific circumstances of the cancellations, Verhounig revealed Ambiance had in the months of December and January been due to undergo a planned independent survey to renew its Passenger Ship Safety Certificate.


“The inspection covers hundreds of different safety, technical and operational checks onboard the vessel, which is conducted both at sea and in port across a two-month period,” Verhounig continued. “This annual cycle is linked to the anniversary of the ship being built, and is not in any way related to when Ambassador actually started trading.”

’WE’LL BE BACK STRONGER

Verhounig said one of the required checks involved the safe and secure lowering of the ship’s lifeboats. During an inspection of the lifeboat stations on Sunday 18 December, a surveyor observed a slight movement of one of the sheaves used for guiding the steel wire ropes that move and hold the lifeboats in position.


“When checking on this movement further, the inspection brought to light a hairline crack on the bracket holding these sheaves in position, and more of these were found in a similar position on other brackets,” said Verhounig.

“While none of these would have interfered in any way with the ship’s safe operation immediately, these cracks could have led to potential issues in the future and needed to be repaired. Therefore, we decided to immediately arrange repairs and not to operate the itineraries.”


He added: “Ambassador and Ambience will be back in operation in the New Year, stronger than ever.”

Ambassador Cruise Line Is Britain’s New Cruise Operator

Ambassador Cruise Line is launching service with its new Ambience, set to be followed by the Ambition in 2023.

Highlights of the ship’s inaugural season, according to Head of Destination Management Michelle Lupino told Cruise Industry News. Include the 12-night Round Britain and Queen’s Platinum Jubilee Celebration departing May 26; a 34-night Grand Canada, Greenland and Iceland Experience departing on Sept. 12; and the 42-night Escape the Winter Cuba and Treasures of the Caribbean voyage sailing on Jan. 5.

“These destinations have been picked for their diversity, popularity and leaning towards longer duration voyages with a blend of marquee and more remote and less-visited ports of call,” Lupino noted.

‘Careful’

Lupino said that every Ambassador itinerary involves “careful consideration and planning.”

 Itinerary creation includes a variety of elements such as a “balance of ports versus time at sea, destination highlights, destination infrastructure, availability, costs and more.”

Ambassador’s itineraries range from two to 42 nights and cover various regions.

“Sailings closer to home may allow us to include more ports within the cruise duration, however, we must be mindful of the length of stays and if they will give a full guest experience,” she said. “Longer cruises require in-depth review, time zone changes to consider and a variety of regulations and requirements, so they can take more time to plan while we consider all the factors to include established favourites interspersed with new destinations.”

Port Selection

When creating itineraries, Ambassador factors in what ports will appeal to its guests, the availability and suitability for the ships, sailing times, speeds, fuel requirements and the seasons that give the best experience and will create consumer demand.

A successful itinerary offers both a range of destinations and enough time to enjoy the onboard experiences.

“While we recognize destinations are key to our itineraries, we want to ensure our guests also enjoy scenic cruising of rivers and fjords, providing a balance of time at sea and ashore. Successful itineraries create consumer demand for Ambassador, and we look to receive feedback from guests that will confirm demand for our future plans,” Lupino noted.

Ambassador’s first ship, the Ambience, will soon be joined by a second ship, the Ambition in 2023, which is the former AIDAmira.

“The Ambition, like her sister ship the Ambience, will offer no-fly sailings, part of our core brand offering. In addition to London Tilbury, she will also offer a summer 2023 program of regional departures from ports such as Newcastle, Dundee, Belfast, Liverpool, Bristol and Falmouth, enabling guests across the UK to have a shorter distance to travel to the ship,” said Lupino.

Having both the 1,590-passenger Ambience and 1,428-passenger Ambition operate from regional ports will give Ambassador’s guests “a greater choice of sailings and ships on which to enjoy them,” she added.

Lupino told Cruise Industry News that the full 2023-2024 itinerary program for the Ambience and Ambition was expected to be announced in the second quarter of 2022.

Port space as the industry grows is a concern for ambassadors.

“Many regions have limited cruising seasons, and so availability is always something that we are aware may cause us to reconsider our programs. many ports of call are now introducing ‘out of season’ possibilities which we are happy to consider if they fit within our plans.” 

Photo: Ambience in Valletta (Photo: Valletta Cruise Port)