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Fleet-wide renovations planned for Norwegian ships

Norwegian Cruise Line has revealed it plans to invest $250 million (£147 million) in fleet-wide renovations that will take place during the course of 2015.

The NEXT makeover programme will focus on bringing “new enhancements, experiences and transformations” across the fleet and will include improvements to food and drink facilities, as well as entertainment amenities.

According to the firm, the renovations will bring older ships inline with the more modern Norwegian Breakaway and Norwegian Getaway liners.

Kevin Sheehan, chief executive officer of Norwegian Cruise Line, said: “The youngest fleet at sea continues to get even better with our robust enhancement taking place over the next two years, and we want to continue to provide fresh and relevant experiences to our guests every time they sail with us.”

The firm will continue its partnership with children’s television network Nickelodeon and plans to create further entertainment options for its youngest passengers.

According to Norwegian, the iConcierge app will be rolled out to all ships and Wi-Fi facilities will be upgraded. In addition, touch screens and digital signage will be fitted across the whole fleet.

Further technological improvements are planned, focusing specifically on improving efficiency and reducing the carbon footprint of the fleet.

Norwegian spending big on fleet upgrade

Norwegian Cruise Line has set out on a major overhaul of its fleet, which will see the giant investing a quarter of a billion dollars over the next year.

The company is investing $250 million in a fleetwide renovation project called Norwegian Next that will see many of the entertainments and dining venues from its newer Breakaway-class ships rolled out across the rest of its fleet in the coming months.

A number of ships have already been refurbished recently including Norwegian Jewel and Norwegian Spirit. Norwegian Gem is set to get a makeover this year, while Norwegian Star and Norwegian Epic will go into the dry dock in 2015.

The Norwegian Next programme features a large number of changes including entertainment, children’s activities and onboard connectivity. In terms of the dining establishments found on Getaway and Breakaway, Norwegian will be bringing O’Sheehan’s Bar & Grill and Carlo’s Bake Shop to all of its ships, along with the Sugarcane Mojito bar.

It will also be bringing the main dining room on the other ships in line with its newest vessels and introducing Garden Cafes. There will also be new wine and cocktail menus, while bartenders and wine stewards across the rest of the fleet are set to receive additional training.

Among the new children’s activities will be more Nickelodeon entertainments and a special area at the cruise line’s private island Great Stirrup Cay. It is also introducing new bars on the island and ensuring that passengers calling here have access to larger beach areas and more cabanas.

“The youngest fleet at sea continues to get even better with our robust enhancement program taking place over the next two years,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive.

“We want to continue to provide fresh and relevant experiences to our guests every time they sail with us. We are investing significantly in making sure that our guests have the vacation of a lifetime and fully experience what it means to Cruise like a Norwegian.”

Norwegian Cruise Line has no plans for brand expansion

Norwegian Cruise Line has no plans for brand expansion

By Tom Stieghorst
2013CruiseWorld_logo200x115FORT LAUDERDALE — Norwegian Cruise Line Holdings will stick with its core competencies and not acquire or start brands other than its flagship Norwegian brand, CEO Kevin Sheehan said at the CruiseWorld event on Friday.

Sheehan said he looked at several acquisitions after he came to Norwegian in 2008 but decided against them.

“I don’t want to create distractions for our team,” Sheehan said. “We have so many opportunities with our brand.”

In addition, Sheehan told travel agents that Norwegian is a variety of brands under one name. The Haven ship-within-a-ship luxury areas on Norwegian ships function as a luxury line, he said.

CruiseWorld 2013 Kevin Sheehan and Arnie WeissmannHe also cited a focus on solo cabins, family programs with Nickelodeon and the Pride of America ship in Hawaii as other brand-like experiences within Norwegian Cruise Line.

Sheehan said he is working hard to keep Norwegian focused on its own long-term future and goals, now that the company has become publicly traded. He said he would have preferred to go public later, but the private-equity owners needed some “affirmation” for their investors.

“I have always said to our investors, I know you are watching the next quarter, but I’m watching the next five years,” Sheehan said.

The next big event on Norwegian’s horizon is the arrival of Norwegian Getaway, which will sail from Miami year-round. Norwegian last had a ship sail seven-day cruises year-round from Miami 10 years ago.

Sheehan said he has tried to keep Norwegian’s ships consistently positioned to provide stability for travel agents, and that a limited number of ships left Miami as a seasonal market, until now.

Getaway is in the final stages of construction and is expected to arrive in New York in early February for a week’s duty as the Bud Light Hotel at the Super Bowl before coming to Miami for its maiden voyage.

Sheehan pointed out that Norwegian started the modern cruise industry in Miami 45 years ago.

“It’s just getting back to where we should have been all along,” he said.

Sheehan was the third cruise CEO to address CruiseWorld attendees, following talks by Carnival Corp. CEO Arnold Donald and Royal Caribbean Cruises Ltd. CEO Richard Fain.