Ships’ productions put Cuban culture in the spotlight

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Dancers and musicians perform in “Amor Cubano” at the opening of Carnival Cruise Line’s new rehearsal studio in Davie, Fla. Photo Credit: Tom Stieghorst
 

Cuba, the hottest cruise destination of the last year, has now become the hottest theme in cruise ship entertainment.

The island’s recent opening to U.S. tourism is inspiring show producers and casting directors at several of the Miami-based cruise lines, and production teams are using it as a springboard to explore Cuban culture and stress the authenticity of the music, costuming and overall approach.

Each of the three contemporary cruise brands in South Florida either has a Cuba-

themed show on its ships or has one in development.

Royal Caribbean International’s “Bailamos” is already being staged on the Empress of the Seas as that ship sails from Tampa on itineraries that include Havana. Carnival Cruise Line is shifting a production of its “Amor Cubano” show to the Carnival Paradise when it begins Cuba sailings in June.

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Carnival Paradise

Norwegian Cruise Line, meanwhile, is preparing an ambitious show developed by Tony Award-winning choreographer Warren Carlyle for the debut of its next ship, the 4,000-passenger Norwegian Bliss, in 2018.

It was perhaps telling that when Carnival held an open house for its new 45,000-square-foot entertainment rehearsal hall, Carnival Studios, in Davie, Fla., earlier this month, the show it chose to highlight was “Amor Cubano.”

The show is a blend of Spanish and English language songs, sung and danced by a cast of 12 and backed by a four-piece Cuban band. It is performed against a backdrop of scenes from Cuba projected on a 480-square-foot LED screen.

Kerry Stables, director of creative development in Carnival’s entertainment department, said the show was proposed in 2015 by Peter Flynn, a Broadway director who had done five shows previously with Carnival’s creative team.

Stables said Carnival chose the show because it only had one other Latin show in its repertoire, which was a “Latin pop crossover style.”

In contrast, “Amor Cubano” is authentic enough that audience members born on the island have cried during some of the numbers, said Sarah Beth Reno, Carnival’s entertainment vice president.

The show, which debuted on the Carnival Vista, was added to the Carnival Glory in the fall of 2016 and will open on the Carnival Paradise next month.

“Once the announcement was made about the Paradise going to Cuba, it was a given that we should add the show to that ship, as well, to truly expand the guests’ experience while enjoying Cuba first hand,” Stables said.

Royal Caribbean’s cruise to Cuba aboard the Empress of the Seas features two shows that have elements of Cuban entertainment. The first, “Bailamos,” which means “let’s dance” in Spanish, showcases Latin music in a broad range of styles, from nostalgic Hollywood to new musicals on Broadway.

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Empress of the Seas

The second, called “Three,” is a tribute to showgirls of yesterday, today and tomorrow. The costuming, with its towering feather headdresses, is reminiscent of those that tourists in Havana can see if they visit the legendary Tropicana Cabaret for its two-hour outdoor extravaganza.

At Norwegian Cruise Line, the entertainment team has been working for nine months on an original musical.

“It’s basically going to be a celebration of Cuban culture and Cuban music,” said Richard Ambrose, Norwegian’s vice president of entertainment. “It’s also going to be [cast with] Cuban or Cuban-American artists. So it’s really going to be an authentic feel, under the helm of Broadway’s best.”

Ambrose said the costuming will be done by New York-based Cuban-American fashion designer Isabel Toledo, while the art direction and scenic design will go to her husband, artist Ruben Toledo.

The show is targeted for the Norwegian Bliss, which debuts in June 2018 in Seattle with “Jersey Boys” as its lead show. Ambrose said the Cuban production will be equally exciting but in a different vein.

“We think this is going to blow the roof off entertainment, not only at sea but everywhere in the world,” he said.

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Norwegian Bliss

Norwegian Bliss’ keel laying ceremony held at MEYER WERFT in germany

Meyer Werft Press Release 

First block placed in the building hall for Norwegian Bliss, signifying the start of major construction for first ever custom-built ship for the ultimate Alaska cruising experience

Norwegian Cruise Line and MEYER WERFT today celebrated the keel laying of Norwegian Bliss at the yard’s state of the art facility in Papenburg, Germany. During the ceremony, the first of 90 blocks that will comprise the 167,800 gross ton vessel was lifted into the covered building hall, officially marking the start of the ship’s assembly. Norwegian Bliss is due for delivery in April 2018 and will be the first cruise ship custom built with features and amenities for the ultimate Alaska cruise experience.

Andy Stuart, Norwegian Cruise Line’s president and chief executive officer, was present in the hall and laid the traditional “lucky coin”, etched with the outline of the ship’s signature hull designed by wildlife artist Wyland, before the first block was lowered into place.

“We are overjoyed to celebrate the keel laying of Norwegian Bliss, our sixteenth ship and sure to be our most innovative ship to date,” Stuart said. “We have seen overwhelming anticipation and excitement from our guests and travel partners for Norwegian Bliss, from her awe-inspiring custom-designed spaces like her observation lounges to her elegant suites in The Haven by Norwegian®, and we are all thrilled to see this magnificent ship begin to come to life with the craftsmanship, precision and cutting edge technology that MEYER WERFT consistently delivers.”

The third ship in the line’s Breakaway-Plus class, Norwegian Bliss will accommodate 4,000 guests and will be the 12th ship in the Norwegian Cruise Line fleet to be built by MEYER WERFT.

“We are very happy to celebrate the start of the block assembly for another new build with Norwegian Cruise Line. This ship will be another milestone in our collaboration to create most efficient and innovative cruise ships”, said Tim Meyer, Managing Director of MEYER WERFT.

During her inaugural summer 2018 season, Norwegian Bliss will sail weekly seven-day Alaska cruises each Saturday from the recently expanded Pier 66 Cruise Terminal in Seattle, offering guests the premier way to see America’s last frontier, while also providing all of the innovative features, entertainment, signature dining and onboard experiences that Norwegian Cruise Line is known for around the globe. The ship’s itinerary will feature calls in Ketchikan, Juneau, Skagway and Victoria, British Columbia, along with scenic glacier cruising. Norwegian Bliss will sail her inaugural Winter season beginning in November 2018, sailing seven-day Eastern Caribbean cruises each Saturday from PortMiami, featuring calls in St. Thomas, US Virgin Islands; Tortola, British Virgin Islands and Nassau, Bahamas.

Norwegian Bliss’ curated design will offer guests the freedom and flexibility to “Imagine Bliss” and create their ideal experience at sea, with a wide variety of accommodations including luxurious suites in The Haven by Norwegian®, Studio staterooms for solo travelers with virtual ocean views, and new connecting staterooms ideal for large groups and families traveling together. Norwegian Bliss will also feature two observation lounges, including one exclusive to guests of The Haven®, perfect for whale watching in Alaska or taking in sunsets in the Caribbean.

Norwegian Cruise Line will take its award-winning entertainment programming to the next level aboard Norwegian Bliss, bringing the best of Broadway to sea, with the 2006 Tony Award® winner for “Best Musical,” Jersey Boys, and a completely new and original show created by Tony Award®-winning director and choreographer Warren Carlyle, headlining on the ship’s main stage, the Bliss Theater. Norwegian Bliss will also feature a new theatrical cocktail hour experience, Happy Hour Prohibition-The Musical. Alibi, the ship’s reimagined comedy club and nightlife venue will feature two comedy performances six nights a week. Rock and roll will take center stage at The Cavern Club, an outpost of the legendary Liverpool club where the Beatles’ performed frequently in the 1960s, with nightly live performances and a Beatles cover band singing hits like “Penny Lane,” “Yellow Submarine,” and more.

Continuing its tradition of featuring original artwork on its ships’ hulls, Norwegian Cruise Line has commissioned Wyland, one of the world’s premier marine life artists, to design the hull art for Norwegian Bliss; the artwork will feature images of humpback whales, found in every ocean around the world. The ship’s hull will serve as a large canvas to showcase the importance of conservation and ocean preservation.

Fred Olsen Cruise Lines May Open Rivers to Big 3

Fred Olsen Cruise Lines May Open Rivers to Big 3

PHOTO: Amadeus Princess. (photo via Flickr/Lutz Blohm)

After Crystal Cruises decided to venture from the oceans to rivers, we speculated that other brands might follow suit, and now Fred. Olsen Cruise Lines has: The UK company plans to sail the Brabant beginning in 2018.

Upon further inspection, it turns out the Brabant will actually be the 2006-built Amadeus Princess renamed for Fred. Olsen’s purposes. That means its presumably chartered program will more closely mimic how Celebrity Cruises once collaborated with Amras Cruises, or how Adventures by Disney is still partnering with AmaWaterways.

Crystal Cruises, on the other hand, started its Crystal River Cruises division with a permanent takeover of an existing riverboat followed by complete new-builds.

Either way, Crystal and Fred. Olsen will essentially be the only two ocean operators on the river. (Adventures by Disney doesn’t quite count as an independent brand from Disney Cruise Line.)

So, again we ask: Might even more ocean cruise lines soon be inclined to roll down the river?

The river cruise market boom is beginning to slow a little. Ubiquitous Viking River Cruises only christened two of its signature Longships this year and does not have any additional new ones currently scheduled to launch next year. (It does have the Viking Ra, a heavily redesigned existing vessel, set to come online in Egypt in 2018, however.) Conversely, AmaWaterways is growing even bigger with the new double-wide AmaMagna planned for 2019.

With such characteristic ebbs and flows, there definitely remains room for other players to make a move.

European rivers often appear saturated with ships, but additional charter opportunities seem to abound. Major US companies like Carnival Corporation, Norwegian Cruise Line Holdings Limited and Royal Caribbean Cruises Limited are the most likely to consider, albeit likely with purpose-built riverboats.

The question is whether or not they would apply any of their current ocean brands to the river or if they would establish new lines for the purpose.

The decision would have to be made whether a Holland America River Line, Oceania River Cruises or Celebrity River Cruises make sense as example sub-brands for each of the big three corporations respectively.

Previously, it appeared that Norwegian might corporately want to stay out of the river market to give Crystal Cruises the edge with their link via Genting Group, but now the financial separation is growing wider, making direct competition fair game.

It’s still possible that the domestic brands would prefer to test the waters locally, however, heading out on the Mississippi over the Danube first. Getting loyalists to try a new product closer to home is always an easier sell. Then if it proved successful, it could be expanded abroad.

Otherwise, a completely new brand under one of the corporate umbrellas could be a better approach to drawing from several pools of loyalists at once to build up a new river cruise base.

Of course, the timeline for any of this is likely dependent on the success of another current experiment: Cuba.

As long as the Trump administration does not reverse relations with the island nation, ocean cruise lines are focused mostly on sending existing hardware there now and into the immediate future. Any likelihood that new river hardware and software is next established by such companies will likely be put on hold until they can better measure success or failure in the Caribbean.

In the meantime, keep looking to Crystal River Cruises and Fred. Olsen River Cruises to pave the potential way for others.