Norwegian Cruise Line Introduces New Norwegian Viva; Sailing Summer 2023

Norwegian Cruise Line today unveiled Norwegian Viva, the next ship in its new Prima Class set to sail in 2023..

The Norwegian Viva will be delivered from Fincantieri and will begin sailing Mediterranean itineraries in June 2023, homeporting in key Southern European port cities including Lisbon, Portugal; Venice (Trieste) and Rome (Civitavecchia), Italy; and Athens (Piraeus), Greece.

She will then sail the Southern Caribbean for her 2023-2024 winter season offering cruises from San Juan.

Harry Sommer, president and chief executive officer of Norwegian Cruise Line, said: “Norwegian Viva sets the standard in the premium segment, illustrating our commitment to pushing boundaries in four main areas: wide open space, service that puts guests first, thoughtful design and experiences beyond expectation. We have taken everything our guests love to the next level with this brand-new class of ships designed with them in mind.”

Norwegian Viva will have hull art designed by Italian graffiti and sculpture artist Manuel Di Rita, commonly known as “Peeta,” who also illustrated the hull design on Norwegian Prima. 

“Norwegian Viva, the second of six Prima Class vessels being built with us, reinforces the great collaboration between Norwegian Cruise Line and Fincantieri,” said Luigi Matarazzo, General Manager Merchant Ships Division at Fincantieri. “We were extremely satisfied that Norwegian Prima, the first of the new class, earned record-breaking bookings and we are excited to see how Norwegian Viva will live up to her sister ship. As we proved our resilience during these challenging times, this announcement represents another testament to Fincantieri´s global leadership role in the cruise sector.”

The ship will be 965 feet long, 142,500 tons and accommodate 3,219 guests, according to a press release.

“The vessel will not only offer the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories and the largest variety of suite categories available at sea but will also boast a redefined The Haven by Norwegian, NCL’s ultra-premium keycard only access ship-within-a-ship concept,” the company said. “The Haven’s public areas and 107 suites designed by Piero Lissoni, one of Italy’s most renowned designers, will feature an expansive sundeck, a stunning infinity pool overlooking the ship’s wake and an outdoor spa with a glass-walled sauna and cold room.”

NCL’S NEW SHIP PRIMA BREAKS COMPANY SALES RECORDS

Norwegian Cruise Line (NCL) has claimed to have broken company booking records after its newly announced ship Norwegian Prima went on sale last week.

Prima, the first in a new series of six vessels, brought NCL it’s best-performing opening sales day and week in the line’s 54-year history.

Launching in August 2022, Prima will feature a number of brand firsts for NCL across its design, venues and guest experience – including Ocean Boulevard, Indulge Food Hall, Infinity Beach and Oceanwalk.

Prima will also see the line’s suite “ship-within-a-ship” concept, The Haven, expanded and moved to the aft.

NCL president and chief executive Harry Sommer said Prima’s sales during its open booking day has doubled the record set by Norwegian Bliss in 2018.

Nearly 20% of bookings made for Prima were for Haven suites, which Sommer said showed NCL guests’ “desire for top-of-the-line experiences”.

“Norwegian Prima is already proving to be a game-changer for NCL,” he said.

“Every aspect of Prima, from bow to stern, was conceptualised with the guest in mind. With this world-class ship, we are providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of experiences that go beyond expectation.

“Our record-breaking sales are a clear indicator of our guests’ excitement to return to the ocean and of the significant demand for a premium vacation experience.”

Agents enthused about Norwegian Bliss

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The Haven is one of agents’ favorite features on Norwegian Cruise Line ships. Pictured, a rendering of The Haven’s restaurant on Norwegian Bliss.

LAS VEGAS — Agents praised Norwegian Cruise Line’s history of innovation after seeing the new features planned for the Norwegian Bliss, unveiled at Virtuoso Travel Week here.

Among the Bliss’ attractions are a go-cart course longer than the one that first debuted aboard the Norwegian Joy, an enclosed water slide that projects riders out over the side of the ship and an outdoor laser-tag course.

It will feature some new restaurants — like upscale barbecue eatery Q and a sweets emporium dedicated to chocolate called Coco — as well as some old favorites like Cagney’s.

Andy Stuart, CEO of Norwegian Cruise Line, said the mix of new and old is all about balance.

“We’re trying to bring a lot of new innovations, things our guests have never seen, and combine them with the things our guests absolutely love,” he said.

The agents in attendance for Norwegian’s announcement took notice of that, and said the cruise line has always been a leader in innovation.

“The Bliss just kind of ups the entertainment part. Norwegian Cruise Line has always been really excellent, and really the best, on their entertainment — that shines for them,” said Nancy K. Yale, president of Cruise and World Travel in Fairfield, Conn.

She said the go-carts in particular are a feature that will attract all ages, and called them an “interesting concept.”

John Maguire, CEO and president of Morristown, N.J.-based CruiseDirect.com, also pointed to the innovative features on the Bliss as a highlight.

“They’re always first in innovation,” Maguire said of Norwegian. “They’re always out there doing things other people aren’t doing.”

Lea Nielsen, CruiseDirect.com’s vice president of sales, said she was excited about the dining venues, especially the new additions.

According to Stuart, The Haven on the Bliss will be the largest ever built, something Virtuoso agents will find attractive. The Haven features the line’s largest and most well-appointed accommodations and exclusive venues for guests staying there.

Yale called The Haven “the thing I like most” about Norwegian Cruise Line ships.

“The Haven is an upscale, ship-within-a-ship, and the service and everything up there is as good as any of the luxury cruise lines. It is great for family vacations and multigenerational groups.”

In addition to showing agents renderings of the Bliss and its features, Norwegian also enabled them to experience it live using virtual reality. They could don headsets and virtually ride a go-cart or slide down the water slide, among other experiences.