Fleet expansion helps Norwegian Cruise Line boost revenue

By Tom Stieghorst
Norwegian Getaway 410-232Norwegian Cruise Line reported a net profit of $51.7 million in the first quarter, up from a $97.5 million loss a year ago.

Revenue rose 25.8%, to $664 million.

Results were helped by the addition of Norwegian Breakaway to the fleet in May 2013 and the Norwegian Getaway in January 2014.

After various special items are excluded, Norwegian said its adjusted first-quarter profit was $49.6 million, up from $12.9 million a year earlier.

Norwegian said it has authorized the buyback of up to $500 million of its stock. CEO Kevin Sheehan said the program allows Norwegian to be “flexible and opportunistic” in repurchasing shares at attractive levels.

The company completed a public offering in January 2013.

Norwegian Getaway’s magic touch

By Tom Stieghorst

Norwegian Getaway Illusionarium Theater EntranceFor the past decade, Norwegian Cruise Line has tried at the very least to be different from its much larger contemporary rivals.

The fruits of that campaign are paying off in the new Breakaway-class ships, nowhere more so than in the Norwegian Getaway’s Illusionarium, a space that offers one of the most compelling shows at sea in a custom-designed setting that will be hard to duplicate.

The Illusionarium dinner/magic show combines comic elements, audience interaction and cutting-edge steampunk atmospherics with inspired props, costumes and backdrops.

All of this is wrapped together quite satisfyingly in a story arc about the grandson of a famed Victorian magician getting set to auction the family collection of magical treasures.

The grandfather comes to life and conjures the spirits of great magicians of his time to show the young lad a few things. Each act arrives with a fantastic display on the domed ceiling of the Illusionarium.

Norwegian Getaway Illusionarium TheaterThe room is set up in circular fashion, with long tables radiating like spokes from the stage. It is certainly worth the extra money to get a floor seat ($29.99) rather than a banquette ($24.99). The closer to the stage, the better the view of the planetarium-like oculus.

You’ll barely remember the food, a surf-and-turf duo, as your attention is riveted to the performers. There is levitation, box tricks with a woman emerging after several swords have been inserted into the crate she’s concealed in, hypnotism, sleight of hand and an astounding numbers trick.

One appeal of the Illusionarium is sitting 10 feet from the tricks and still being dumbfounded at the results. “You’re almost sitting on the stage and you can’t figure out what’s going on,” said Norwegian Sales Vice President Andy Stuart.

The final act is the grandson, Jonathan Rice, played by a wickedly funny Jeff Hobson, who conceived the show and recruited the magicians.

The Illusionarium, which takes the space occupied by Cirque Dreams on the Breakaway and Epic, seats 232. Views in the back of the room are aided by TV monitors set in the ceiling.

Kim Weinstein, who works for a consulting firm in Boynton Beach, Fla., occupied a rear banquette at the show I attended, and her only complaint was a support pole blocking her view. “Other than that it was fine,” she said. “Better than I was expecting.”

Marine wildlife artist Guy Harvey to paint Norwegian Escape hull

By Tom Stieghorst
Norwegian Escape hull artMIAMI BEACH — Norwegian Cruise Line’s next ship will feature a giant sailfish, stingray and other marine creatures on its hull, painted by conservation artist Guy Harvey.

Harvey unveiled his design in at a news conference Wednesday at the Cruise Shipping Miami event, saying he was “honored indeed” to be chosen for the job.

Norwegian’s detailed and colorful hull paintings have become a defining feature of the brand. The two most recent vessels, Norwegian Breakaway and Norwegian Getaway, have stylized representations of New York and Miami, respectively.

Escape will be based out of Miami when it debuts in November 2015. The port agreed to provide Norwegian with marketing support in exchange for a commitment to homeport the ship there.

Harvey is a marine wildlife artist and fisherman who has in recent years turned his efforts to preservation of the ocean and sea creatures. He has licensed many of his images for apparel and other uses and his name is used to co-brand resorts in Florida, the Bahamas and the Galapagos.

He lives in the Cayman Islands and is most closely linked to the Caribbean and Bahamas. “The maintenance of the ecology and aesthetics of the region are of the highest importance,” Harvey said.

Norwegian Cruise Line CEO Kevin Sheehan said fees from apparel and other licensed goods to be sold on Norwegian ships will be channeled back to the Guy Harvey Ocean Foundation, which supports scientific research and education.

Sheehan said the 4,200-passenger Escape will sail seven-day eastern Caribbean itineraries that include Tortola, British Virgin Islands; St. Thomas; and Nassau, Bahamas.

Bookings open March 19 for agents with groups and March 26 to the general public.