Tag Archives: Norwegian Getaway

Norwegian features dining package in new promotion

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By Tom Stieghorst

Norwegian Cruise Line said it will offer free dining and beverage packages in a Wave season promotion for sailings of Norwegian Breakaway and Getaway in the second and third quarters.

Andy Stuart, the cruise line’s vice president of sales, said the promotion, dubbed “The Ultimate Freesome,” has “never been done before at Norwegian.”

The offer includes a free Ultimate Dining package for booking a balcony or mini-suite cabin on the two ships during the promotion period from Feb. 27 to March 10. Those who book a suite in the Haven will get a dining package and an Ultimate Beverage Package.

The dining package allows for complimentary dining at the extra-charge alternative restaurants on Breakaway and Getaway. The first two guests in the stateroom will get the packages in the promotion. In the suite promotion, all guests will get the beverage package, with a soda package for anyone under 21 years old.

Stuart said the point was partly to promote the sale of dining packages by travel agents. 

“We really think this is a package more and more guests will enjoy,” he said. 

The package, new this year, costs $119 per person for seven-day cruises.

Norwegian launched the promotion on a webinar with more than 4,000 participants, a record number Stuart said. 

Attendees were eligible to win one of 50 free cabins on Getaway and Norwegian Epic, which were allotted at random to those still listening at the end.

Sheehan: NCL pricing has softened

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By Tom Stieghorst

Norwegian Cruise Line Holdings CEO Kevin Sheehan told Wall Street analysts on Tuesday that pricing has softened some since the late fourth quarter, when it was selling 2014 inventory at double-digit increases from the year before.

At the time, Sheehan said load factors were higher for the second, third and fourth quarters and lower for the first quarter, when Norwegian has 72% of its capacity in the Caribbean.

Sheehan said he had hoped to continue pricing unchanged.

“Unfortunately, that didn’t play out. As that period progressed, we needed to adjust our pricing somewhat to get to the finish line,” he said.

In a conference call, one analyst wondered when Norwegian’s newest ships, the Norwegian Breakaway and Getaway, would be recognized as so good as to be above the competitive scrum of promotional competition.

“We are obviously waiting for that moment in time,” Sheehan said.

He said that keeping ships in Europe rather than bringing them back to the U.S. has proven to be the correct strategy for 2014.

“We’re feeling a little bit better about the Wave season as we get through each week,” Sheehan said.

Norwegian Cruise Line hails ‘seminal year’ as profits surge

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Norwegian Cruise Line hails 'seminal year' as profits surge

Norwegian Cruise Line’s president and chief executive said he was pleased with a “solid” performance during what had been a challenging year for the industry

The line reported fourth quarter profit of 19 cents per share and a 13.4% improvement in net revenue for the full year due to the addition of Norwegian Breakaway to the fleet.

Although net yields for the year were up 4.3% due to higher ticket prices and onboard spend, the figure was offset by three incremental scheduled dry docks.

President Kevin Sheehan said: “A year that began with a highly successful initial public offering, followed by other transactions which resulted in a strong balance sheet and credit metrics, and the launch of the first ship in our Breakaway class, Norwegian Breakaway, will undoubtedly be remembered as one of the seminal years in Norwegian’s 47-year history.

“The hard work of 25,000 Norwegian team members, all with a keen focus on our vision and mission, has been the catalyst for reaching these milestones, reporting solid financial performance in a challenging year for the industry and positioning the company for measured, disciplined growth.”

For the full year, the company reported adjusted earnings per share of $1.41, an increase of 45% from 2012 when the EPS was $0.97. Adjusted net income for the year was $295.8 million compared to $173 million last year.

At the beginning of this year the line took delivery of its latest ship in the fleet, Norwegian Getaway. Construction is ongoing on new builds Norwegian Escape and Norwegian Bliss, scheduled for delivery in 2015 and 2017 respectively.