Miami and Norwegian’s resurgence

By Tom Stieghorst

*InsightFor years, one of the most impressive sights in the cruise business was the Norway steaming out of the Port of Miami.

Painted a striking blue, the former S.S. France was over 1,000 feet long at a time when most cruise ships were pushing 800 feet. It had the sleek look of a classic liner, which it was before being mothballed in 1974 when trans-Atlantic jetliners made it obsolete.

In 1979, what was then Norwegian Caribbean Line bought the ship and spent $80 million retooling it for use as a full-time cruise ship. For all of its good looks, however, the Norway was something of a white elephant financially.*TomStieghorst

A steamship when others were diesel electric, and completely unique when fleet uniformity was coming into vogue, the Norway helped send Norwegian into a decades-long tailspin.

A weakened rival, Norwegian was unable to compete head-on with new ships from Carnival Cruise Lines and Royal Caribbean International. It had to zig when those lines zagged. With Miami cruises firmly locked down, Norwegian went hunting elsewhere. It abandoned the seven-day year-round Caribbean cruise from South Florida about a decade ago.

So it is noteworthy that Norwegian will have four ships cruising from Miami this winter, including the brand-new Norwegian Getaway, which will stay year round after making its debut in February.

And that’s not all. While Norwegian isn’t confirming it, the Miami-Dade County Commission has just approved a joint marketing agreement for the Norwegian Escape that would keep the ship in Miami for at least three years following its debut in late 2015.

The deal calls for Norwegian to hold the Escape’s naming ceremony at the port, which now styles itself PortMiami. For its part, the county-run port will pay $3 million to help market the ship.

Norwegian’s return to Miami can only help re-establish that port, which once was the undisputed cruise capital of the world but has lost some of its mojo as Port Everglades and Port Canaveral have come on. PortMiami recently crossed the 4 million passenger mark for the first time, keeping it ahead of its rivals, if only by a little bit.

A resurgent Norwegian is even good for its competitors, because they don’t have to contend with all the cabins that the old Norwegian used to price to fill six weeks before sailing.

Norwegian’s new ships no longer have the classic lines of the Norway, but they don’t have its losses either. That’s progress.

Tower part of Canaveral’s expansion

By Tom Stieghorst

Hotels onboard for parking perk

A program at Port Canaveral lets guests at eight nearby hotels park their cars at the port garages at a 40% discount, as an alternative to running a park-and-ride shuttle. Read More

One of the fastest-growing cruise ports worldwide is Central Florida’s Port Canaveral, which benefits from its proximity to Walt Disney World and the islands of the Bahamas.

Only an hour east of Disney and Orlando Airport, the port opened a sixth cruise terminal this summer and already has plans to finish a seventh next November.

The port is laid out on either side of a 12,000-foot east-west channel, allowing for cruise and cargo areas on the north side and recreational uses like boating, fishing and dining on the south side.

Exploration Tower at Port CanaveralEven on the north side, there is a division of functions, said David Poston, director of business development for cruise, tourism and hospitality. “We’ve been very successful at Port Canaveral in keeping our cruise activity separate from our cargo industry,” he said. “There’s not a lot of unattractive things to look at here.”

Visitors can now get a bird’s-eye view of the port from its new $23 million Exploration Tower.

Opened Nov. 8, the seven-story building can host about 100 people on its top deck, which has a prime view of the Kennedy Space Center just north of the port. But almost every floor has good views of the center because the north side of the building is mostly faced with glass.

“There’s never been a view quite like the one from the tower,” said Brian Blanchard, director of recreation operations for the port.

Although the space shuttle launches have been discontinued, Space X and other contractors continue to send unmanned payloads into orbit from the Canaveral launch facility.

The observation deck has a “perfect” view of the Space X launch pad, Blanchard said.

The viewing area atop the Exploration Tower at Port Canaveral.But there’s plenty to do at the 22,000-square-foot tower when a launch isn’t on the agenda.

The first six floors are full of port history, interactive displays and installations that give visitors ideas for things to do in Central Florida. There is a 13-minute movie of the port. A simulator lets someone play pilot by bringing a vessel into port under three different scenarios.

An exhibit on the second floor displays scale models of the Starship Royale and two of its sister ships. Sailing as “the Big Red Boat,” the Premier Cruise Line vessel became the first multiday ship to be homeported at Port Canaveral, starting in 1984.

There is a whole floor devoted to the space program and its connections to the port as well as a 72-seat theater on the fourth floor, with shades on three walls that can be raised to offer a panoramic view.

One of the area’s retail magnets, the Ron Jon Surf Shop, has installed a 12-foot-tall breaking wave fashioned out of surfboards, part of the tower’s role as a tour center for visitors.

The breaking wave at Ron Jon Surf Shop.The tower, which costs $6.50 for adults and $3.75 for ages 3 to 10, is part of a bigger vision for the port’s south side, which now includes waterfront restaurants and bars, a marina, terminals for small gaming ships and even a seafood processing plant.

To date, there have been no multiday cruise terminals on the south side, but that will change. An $85 million terminal and 1,000-space parking garage are being built next year east of the Exploration Tower.

“It’s going to be a two- to three-minute walk” to the tower, Blanchard said.

The master plan for the south side calls for a 5,000-seat amphitheater to the east of the tower and a greenway lined with shops and restaurants, a hotel and an entertainment venue to the east.

Carnival Cruise Lines, Disney Cruise Line and Royal Caribbean International all homeport ships at Port Canaveral, and visitors making stops on port calls are growing.

In the past two years, ship calls increased from 86 to 123, and that number is poised to grow as vessels such as the Norwegian Breakaway make stops there on seven-night voyages that begin and end in New York.

Port Canaveral aims big with new terminal size

Port Canaveral aims big with new terminal size

By Tom Stieghorst

 

 

 

 

 

Port Canaveral, already one of the powerhouse cruise ports worldwide, recently said it will be adding a new terminal in the next year capable of handling “the largest cruise ships currently sailing, as well as the 6,000-passenger vessels in design.”

That phrase brought to mind the only ships capable of carrying 6,000 passengers: The Oasis-class vessels of Royal Caribbean International.

The pair make their home at Port Everglades, about 175 miles to the south. But a third copy is being built for delivery in 2016. Could one of the trio make its home at Port Canaveral?

Richard Fain, chairman and CEO of parent company Royal Caribbean Cruises Ltd.,  isn’t tipping his hand quite yet. He says too much can be made of the “6,000-passenger reference.”*TomStieghorst

At a recent dinner aboard the Vision of the Seas, Fain said the same reference was made when the new Kai Tak passenger terminal was opened in Hong Kong harbor last year.

”Oasis has sort of become the standard when they say they’re capable of dealing with the largest ships being built,” Fain said. “So you shouldn’t read too much into that.”

The 185,000 square foot terminal at Port Canaveral will be the first modern one on the south side of the port’s ship channel. It will be adjacent to the port’s newly opened Exploration Tower, as well as the shops and restaurants on that side of the port.

“Cruise visitors will be able to walk outside the terminal to enjoy port destination options or depart from the terminal and Exploration Tower to enjoy area excursions,” said John Walsh, the port’s director.

Announcements regarding tenants for the new $85 million terminal, which comes with its own 1,000-space parking garage, are expected soon, Walsh added.
There is another possibility, or two.  One is that the new terminal could be for Anthem of the Seas, the sister ship to Quantum of the Seas, and a class somewhat smaller than Oasis. Royal is expected to announce the home port and itineraries for the Anthem as soon as this week. Although speculation currently centers on Southampton, England, the Canaveral terminal is slated to open next November, in time for the spring 2015 debut of the Anthem.

Also, Disney Cruise Line is putting three of its four ships in Port Canaveral to start 2015. Disney already has a dedicated terminal at Port Canaveral, but with the Magic Kingdom only an hour away, Disney has unique needs in central Florida. Carnival Cruise Lines is also at Port Canaveral with several ships.

One way or another, Port Canaveral is on the march. It should be interesting to watch where it is going.