Tag Archives: RCCL

Royal Caribbean’s Allure of the Seas to Undergo $100 Million Upgrade

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The Allure of the Seas is set for a $100 million upgrade in April 2025, Royal Caribbean International announced in a press release.

The refurbishment, which is part of the company’s Royal Amplified refit program, will see the creation of new venues and features onboard.

For a complete picture of the drydock market, see the 2024 Drydock and Refurb Report by Cruise Industry News.

According to Royal Caribbean, after the update, the Allure of the Seas will offer more than 35 ways to dine and drink, as well as new bars, a new water park and upgraded pool decks.

The 2010-built vessel will also see the creation of new suites, as well as Royal Caribbean’s signature Ultimate Abyss slide.

The refurbishment will be completed ahead of the ship’s summer program in the Western Mediterranean, the company added.

Between April and October 2025, the newly amplified ship is scheduled to offer seven-night cruises to Spain, Italy and France.

“From the new Icon and Utopia of the Seas to now the more than $100 million transformation of Allure of the Seas, we’ve upped the ante threefold on the different ways vacationers can get away and make memories with Royal Caribbean,” said Jay Schneider, Chief Product Innovation Officer, Royal Caribbean International.

“Allure will be reimagined with the best of Royal Caribbean and what travellers love. Between new favourites, like the Pesky Parrot tiki bar, and experiences that unlock core memories time and time again, from an incredible pool deck to an unmatched combination of thrills and ways to chill, Allure will have even more of everything that makes it standout favourite,” he added.

First introduced in 2018, the Royal Amplified program included significant refurbishments onboard Voyager-, Freedom- and Oasis-class ships.

Allure’s sister ship, the Oasis of the Seas, was one of the vessels that underwent an “amplification” in 2019.

After debuting its new features in Europe, the Allure of the Seas is set to return to the United States in November 2025 for a series of six- to eight-night cruises to the Caribbean departing from Fort Lauderdale.

Royal Caribbean Increases Financial Guidance for 2024

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Independence and Symphony of the Seas in San Juan, Puerto Rico photo credit Spacejunkie2 Flickr

Royal Caribbean Group today provided an update on demand and updated its 2024 guidance.

The company said it continues to be very encouraged about the demand and pricing environment for 2024.

Since its most recent update on its Q4 2023 earnings call, the WAVE booking season has exceeded the company’s initial expectations, with the first five weeks of the year resulting in the best WAVE booking weeks in the company’s history.

“Bookings have been significantly higher than during the same period last year, with the back half of the year up by more than the front half. For 2024, all four quarters and all key products are booked ahead of the same time last year in both rate and volume. Consumer spending for onboard purchases continue to exceed prior years driven by greater participation at higher prices, indicating quality and healthy future demand,” the company said in a statement.

“Since our last earnings call, robust demand for our vacation experiences has significantly exceeded our initial expectations,” said Jason Liberty, president and CEO of Royal Caribbean. “As a result, we are increasing our 2024 guidance on stronger revenue outlook, and we expect to achieve all Trifecta goals in 2024. Trifecta marks an important milestone as we remain intensely focused on delivering a lifetime of vacations and priceless memories for our guests while delivering exceptional long-term shareholder value.”

As a result of the strong WAVE season, the company is increasing its 2024 Adjusted EPS guidance by $0.40 compared to its February guidance. For the full year, Adjusted EPS is now expected to be $9.90 to $10.10 driven by an increase in constant currency net yield growth of approximately 100 bps compared to the February guidance. Approximately $0.15 of the full year increase in adjusted EPS is driven by an improved revenue outlook for the first quarter of 2024. The company now expects to achieve all Trifecta goals in 2024.

Royal Caribbean has unveiled Hideaway Beach, its first adult-only getaway at CocoCay

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Set to open in January 2024 with the debut of Royal Caribbean’s newest ship, Icon of the Seas, the getaway will have a private beach and pools as well as two bars and three dining spots. 

“Everything from its hideaway location to the exclusive beach and pools to the private cabanas is designed for adults who want a day just for them,” said chief executive and president Michael Bayley.

Located in the north-west of Cococay, Hideaway Beach is an all-day experience reserved for adults aged 18 and above.

The unveiling comes as the cruise line announced earlier this week it was putting on sale the 2025-2026 season onboard Icon of the Seas three months in advance due to skyrocketing demand.