Tag Archives: Royal

Royal Caribbean Wants to Own Texas Market

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Royal Caribbean Wants to Own Texas Market

Royal Caribbean Group has set its sights on the Texas cruise market.

“We’re expecting to own the Texas market as it relates to cruising into the Caribbean,” said Michael Bayley, president and CEO of Royal Caribbean International, speaking on the company’s first quarter earnings call April 30.

A new terminal that opened in 2022 in Galveston will now be supported by Perfect Day Mexico, Royal Caribbean’s destination development in the Gulf, which is expected to soft-open in the fourth quarter of 2027 before fully ramping through 2028.

The project had encountered a temporary pause due to environmental permitting issues, but Bayley confirmed on the call that those issues have been resolved and construction has resumed.

“All of that is now behind us,” he said.

When complete, Perfect Day Mexico will anchor what Royal Caribbean sees as a transformational combination of assets serving the Gulf and Texas markets: Perfect Day Mexico paired with Royal Beach Club Cozumel, expected to open in early 2028.

“The combination of the hardware, the brand and the destination, we believe, is going to be a massive accelerator for overall financial performance for the business,” Bayley said.

“(Texas) is a market which is much larger than Florida and its penetration rate is much lower than Florida,” Bayley said.

CEO Jason Liberty elaborated on the geographic reach the Galveston hub has.

“It’s also going to unlock, more potential in the West, really kind of west of the Mississippi,  as the cost to get to Houston and so forth is less than other parts of the country,” he said.

Royal Caribbean Swaps Ships for 2027 Season in Southampton

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Royal Caribbean Swaps Ships for 2027 Season in Southampton

Royal Caribbean International confirmed that the Freedom of the Seas will replace the Mariner of the Seas for the 2027 season out of Southampton.

As previously reported by Cruise Industry News, the Freedom was expected to serve the British market after having its deployment for the timeframe cancelled.

Originally set to offer itineraries from Miami during the summer of 2027, the 3,960-passenger vessel is slightly larger than the Mariner and entered service in 2006.

According to statements sent to booked guests, the Freedom will offer cruises departing from Southampton on the same dates as the Mariner.

Some of the original itineraries were reportedly adjusted, with selected ports of call being changed or dropped.

Sailing from its new homeport, the ship will offer a series of cruises to Northern and Western Europe between May and October 2027.

“As part of our ongoing itinerary planning process, which sometimes requires flexibility due to scheduling, port agreements or operational needs, the Mariner of the Seas will be redeployed for our summer 2027 season,” Royal Caribbean said in its statement.

“We know how much effort goes into planning your vacation and apologise for the inconvenience,” the company added.

Passengers are being offered three options, which include moving their reservations to other cruises in the company’s portfolio.

In this case, the company will waive the non-refundable deposit change fee, but guests will be responsible for any price difference.

Royal Caribbean will also allow passengers to cancel their reservations and receive a full refund of any portion of their cruise fare.

Guests who do not wish to cancel or reschedule will be automatically moved to a like-for-like stateroom onboard the Freedom of the Seas.

While Royal Caribbean did not confirm a new deployment for the Mariner of the Seas, the ship is now set to offer a trans-Atlantic crossing to the Mediterranean ahead of the summer of 2027.

The 17-night repositioning voyage sails from New Orleans on April 24, 2027, and features destinations in Morocco and Spain before ending in Barcelona. Ports of call set to be visited include Casablanca, Tangier and Málaga.

Royal Caribbean to bring another Freedom Class ship to UK instead of Mariner of the Seas next year

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Royal Caribbean to bring another Freedom Class ship to UK instead of Mariner of the Seas next year

The 3,926-passenger Freedom of the Seas ship will replace the line’s smaller Voyager Class vessel which has capacity for 3,114 passengers.

Royal said the change reflected “the continued strength of the UK and Ireland market”.

“The move represents an upsizing of capacity and brings a Freedom Class ship – long regarded as a favourite among British and Irish guests – back to the region,” the line added.

“Onboard vacationers of all ages can kick back and adventure at the resort-style Caribbean pool deck, enjoy The Perfect Storm duo of high-speed waterslides, a vibrant Caribbean poolscape, Giovanni’s Italian Kitchen, alongside reimagined spaces for kids and teens and more.”

This year, Liberty of the Seas – a sister ship to Freedom of the Seas – will be based out of Southampton. Another Freedom Class vessel, Independence of the Seas, operated ex-UK cruises from Southampton last summer.

So Freedom of the Seas will be the third Freedom Class ship to be based in the UK in three years when it arrives here in 2027.

Aaron Langford, Royal Caribbean senior sales director UK & Ireland, said: “The UK and Ireland is an incredibly important market for Royal Caribbean, and as a result, we’re excited to announce that we’ll be upsizing our Southampton deployment in 2027 with Freedom of the Seas following our long standing success here with this class of ship.

“Freedom Class has consistently resonated strongly with British and Irish guests, and following a recent amplification, Freedom of the Seas offers a fantastic mix of scale, innovation and guest-favourite features that deliver the ultimate family holiday.”