Cruise Holidays survey: Quantum the most anticipated ship

By Tom Stieghorst

Quantum-NorthStarPod-Render.jpgCruise Holidays said Royal Caribbean International’s Quantum of the Seas is the most anticipated cruise ship due in 2014.

In a survey of 133 of its franchisees about trends in cruising next year, Cruise Holidays found that when asked which ship they are anticipating the most, the “overwhelming response” was Quantum.

Other cruise ships entering service in 2014 include the Costa Diadema, Regal Princess and Norwegian Getaway.

Cruise Holidays said that the Quantum, which debuts in November 2014, accounts for 20% of its 2015 bookings so far in 2015.

Quantum, the first in a new class of ships for Royal Caribbean, will carry 4,100 passengers and will sail year-round from Bayonne, N.J., on seven- to 12-day cruises to the Bahamas and the eastern and southern Caribbean.

The survey said the Caribbean continues to command the most bookings of any cruise region by a wide margin, with 54.8% of the total for next year. Europe as a whole remains second with 10.4%, with Alaska third at 9.1% and Bermuda next at 3.5%

River cruises were included for comparison in the list for the first time. They account for 5.7% of all Cruise Holidays bookings in 2014.

Royal Caribbean hires firm to market Anthem of the Seas to younger generation

Anthem of the Seas

Anthem of the Seas is Royal Caribbean’s brand new cruise ship that is under construction and a member of the Quantum class of cruise ships. Anthem of the Seas will have her first cruise in spring 2015, with a homeport yet to be announced.

Royal Caribbean hires firm to market Anthem of the Seas to younger generation

Royal Caribbean has hired marketing firm TVC in an effort to reach a younger audience in the United Kingdom.  Royal Caribbean’s new cruise ship Anthem of the Seas will be based in Southampton and the hiring is in conjunction with the announcement.

The project work will build up to the new ship sailing out from Southampton in April 2015, with couples and families among the key younger groups targeted.

TVC client service director James Myers believes his company can help Royal Caribbean reach a new group of people, “The brief is about reaching a new audience, and reaching people who would not normally consider cruising.”

The six-figure deal will use music to evoke “holidays and good times” to help Royal Caribbean expand its share of the UK cruise market.

“Reaching a new audience is seen as difficult, so we’re trying to help dispel the myth that a cruise holiday may not be the coolest, most credible way to spend a holiday.”

Royal Caribbean to end partnership with Fisher Price

Royal Caribbean will end its partnership with toy manufacturer Fisher Price as of January 1, 2014.

The ending of this deal doesn’t mean the end of Fisher Price onboard. Rather, Royal Caribbean will augment the Fisher Price toys with toys from other brands as well.

A statement from Royal Caribbean summarizes the change, “As of January 1, 2014, Fisher Price will no longer be the official partner of the Nursery or our Babies and Tots program.  Our guest may still find Fisher Price product onboard but it will be complimented by various other brands.”

Royal Caribbean will discontinue the following programs as a result of the end of the deal.

  • Fisher Price Playgroups
  • Royal Babies & Tots Nursery Décor
  • Fisher Price Curriculum
  • Little People Birthday Party
  • Hot Wheels Race Track on CocoCay
  • Dining Room Kid’s Menus
  • Fisher Price Toys in Adventure Ocean
  • Décor on Labadee and CocoCay
  • In-stateroom television content
  • Toy Lending Program​

Guest with kids under 3 years old will still be able to enjoy the following experiences to compliment their family cruising experience:

  • Adventure Art for Tots
  • Maritime Music (on select ships)
  • Royal Bedtime Stories