A sea of changes await cruise passengers this year

Quantum of the Seas

Royal Caribbean worked with O3B, a company that brings Wi-Fi to developing countries, to launch fast, cheap Internet access on Quantum of the Seas. (Jonathan Atkin / PR Newswire)

By Dave Jones

Cruises Royal Caribbean International Mamma Mia! (musical) Dining and Drinking Lifestyle and Leisure Blue Man Group

Those are just some of the improvements you’ll find at sea in 2015. Along with getting bigger, ships are getting better, ushering in a new era of cruise ship as resort.

The insistence on formal attire and assigned seatings for dining has faded on some cruise lines. Today, you’re more likely to pack khakis than a tux or a ball gown, and meals are often on your schedule, not the ship’s.

The biggest change for the plugged-in passenger (and who isn’t connected these days?) is improved Internet access. At sea, access has been slow, expensive and not always reliable. Its sluggishness has kept travelers from uploading pictures efficiently (ouch, if you’re joined at the hip with, say, Instagram) and streaming videos.

Royal Caribbean worked with O3B, a company that brings Wi-Fi to developing countries, to launch faster, cheaper Internet access on Quantum of the Seas when it debuted in November, and the cruise line is rolling it out to Oasis of the Seas and Allure of the Seas. The line also worked with Harris CapRock in 2013 to improve the digital speed on the rest of the fleet as well as its Celebrity Cruises and Azamara Club Cruises brands.

In the spring, Viking Cruises launches the Viking Star with complimentary Wi-Fi. Although a few lines have offered free Wi-Fi as a bonus for frequent cruisers or a benefit in certain suites, this oceangoing line will offer it to everyone. (Maybe hotels will take notice?) These developments should have a ripple effect throughout the industry.

As for a different kind of consumption, cruise lines are increasingly letting passengers enjoy outdoor dining. Most ships have long offered casual dining by the pool but, come night time, most options have been indoors, a missed opportunity for those who want to enjoy balmy evenings in the Mediterranean or the Caribbean.

In the last couple of years, Crystal Cruises has added outdoor dining venues to ships that were in dry dock, and Norwegian Cruise Line is offering open-air tables as part of the Ocean Blue restaurant. Viking also is creating open-air options.

Entertainment is changing too. On some ships, the curtain is coming down on variety shows. Stage shows on large cruise ships are more often defined by partnerships with land-based production companies. Norwegian, for instance, is working with Blue Man Group and Burn the Floor (ballroom dancing with a Broadway flair). Norwegian also has partnered with the Grammy Awards and offers performances by Grammy winners and nominees on some journeys.

You’ll find abbreviated versions of Broadway musicals too: Norwegian offers “Legally Blonde” on Norwegian Getaway and “Rock of Ages” on Norwegian Breakaway; the line plans to launch “Priscilla: Queen of the Desert” in October on Norwegian Epic. Royal Caribbean stages “Chicago” on Allure of the Seas, “Cats” on Oasis of the Seas and “Mamma Mia!” on Quantum of the Seas; it will launch “We Will Rock You” on Anthem of the Seas in April.

As perhaps the ultimate in improvements, you now have a greater number of cabin choices. In days past, you could specify inside, outside, balcony or a suite. Nowadays, Norwegian, Royal Caribbean and Cunard offer special “studio” cabins for single travelers who previously would have been assessed a single supplement for a solo spot.

If you’re in a lower-category cabin where space can be snug, some cruise lines are using technology to create a more open feeling. Disney Cruise Line and Royal Caribbean have LED screens designed to look like windows that show a view from the bridge so you can see what’s going on outside.

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Cruise Tip of the Week

Check on newest amenities before you book

If you’ve fallen in love with a cruise line’s newest features — say, the skydiving simulator or robot bartenders on Royal Caribbean or the Guy Fieri-branded burger bar on Carnival — be sure to confirm before you book that your ship has the latest and greatest. Sometimes — but not always — lines retroactively add the most popular new features to older vessels. Check before you pay your deposit.

Happy Sailing!

Royal Caribbean names partners of the year for 2014

Royal Caribbean International named five agencies as regional partners of the year for 2014.

They include Vision Travel Solutions for Canada, Cruise and Vacation Authority for the Southeast, Travel Network for the Northeast, Cruise Holidays of Kansas City for the Central region, and Cruise Specialists for the West.

Buy the Sea was named partner of the year for corporate meeting and incentive travel.

Also honored for 2014 were Nexion as home-based partner, Avoya Travel as online partner and American Express Travel as consortia partner.

Cruise Planners/American Express received the President’s Award for overall achievement, with World Travel Holdings tabbed for the Chairman’s Award for overall achievement.

Diversification and Norwegian’s bottom line


By Tom Stieghorst
The benefits of diversification in the cruise industry will be evident this week when Norwegian Cruise Line Holdings reports its results for the fourth quarter and calendar year 2014 on Tuesday.

Norwegian, until recently a single-brand company, is heavily tied to the Caribbean in the fourth and first quarters. According to analyst Rachel Rothman, of Susquehanna Financial Group, Norwegian’s results will be pulled down by its high exposure to the Caribbean relative to its competitors Carnival Corp. and Royal Caribbean Cruises Ltd.

Norwegian does not benefit from growth in Asia, which is also helping those two companies, Rothman notes.

In a positive light, Norwegian is aided by not having any cruise brands that do business in currencies other than the dollar. That means the relatively strong dollar affects it less than Carnival, with its Costa, Aida and P&O subsidiaries, or Royal Caribbean, which owns Spain’s Pullmantur and France’s CDF.

From that perspective, Norwegian’s recent acquisition of Prestige Cruise Holdings is ideal. The two Prestige brands, Regent Seven Seas Cruises and Oceania Cruises, both do business in U.S. dollars, so their results won’t be a drag because of currency exchange.

And as destination-oriented luxury lines, Oceania and Regent do relatively less sailing in the overcrowded Caribbean and have more itineraries in Asia, although neither is set up to source business there.

Rothman expects Norwegian to earn about $76 million in the fourth quarter and about $508 million for 2014. The company is building ships just about as fast as is practicable, which should help it diversify its itineraries further away from the Caribbean to areas like Brazil in the winter.

Norwegian has come a long way in a short time. Tuesday’s results may show it has further to go.