Saga Looking Into ‘Partnership’ for Cruise Business

Saga has confirmed its looking into potential partnerships for its ocean cruises business based on reports in British media.

“We are looking at how we can offer more cruises to more guests in the future,” Saga Cruises CEO Nigel Blanks said in a statement shared on social media.

“This comes on the back of exceptional demand for our boutique ocean cruise offer,” he continued noting that the Spirit of Discovery and the Spirit of Adventure are operating “close to capacity.”

“With this in mind, we have been looking into the possibility of entering a partnership arrangement for our ocean cruise business as the best way to support further growth,” Blanks said.

The move would also create value for the company’s shareholders, he noted, pointing out to Saga’s “unique business, with a strong brand and committed team.”

“We are still in the early stages of the process of exploring opportunities,” Blanks said, noting that transactions of this nature “usually take months rather than days or weeks.”

Earlier this month, Sky News reported that Saga was looking into a range of potential options for its cruise operations, which included selling a stake in the business.

According to Sky News, the debt-challenged tour operator was working with advisers and also considered selling its two cruise vessels or offloading the entire business under a licensing arrangement.

After initially entering the cruise business with second-hand vessels, Saga Cruises took delivery of two new cruise ships in 2019 and 2020.

Sailing from different ports in the United Kingdom on a year-round basis, the Spirit of Discovery and the Spirit of Adventure were built by the Meyer Werft shipyard in Germany.

Designed to offer a boutique cruise experience, the 55,000-ton sister ships can accommodate up to 999 guests in double occupancy.

Saga Adds Four More Celebrity Faces to Their Entertainment Line-Up

Saga Cruises has added four more celebrity faces to its onboard entertainment line-up in the coming months.

 TV stars Jennie Bond, Charlie Dimmock, John Craven and Dr. Sian Williams are the latest celebrities to join Saga sailings to give talks and answer guests’ questions on their specialist areas.

Journalist and broadcaster, Jennie Bond is known as a presenter on two of the BBC’s most popular shows, Cash in the Attic and Rip Off Britain, among others. She will deliver a talk and Q&A session on Saga’s 14-night Winter Sun in the Canaries voyage departing onboard the Spirit of Discovery from Portsmouth on December 7, 2023. Prices for the cruise start from £2,826 per person.

Presenter and editor John Craven OBE, best known for John Craven’s Newsround, will talk to guests about his broadcasting career on the 14-night Canary Island Medley cruise departing from Portsmouth onboard the Spirit of Adventure on December 4, 2023. Prices start from £2,737 per person. 

 Dr Sian Williams, a registered Counselling Psychologist, will be ​​a guest on the Highlights of Spain and the Balearics cruise on the Spirit of Adventure, departing Dover on September 24, 2023.

Nigel Blanks, CEO of Saga Cruises, said: “We’ve been really focusing on our entertainment program and securing high-quality celebrities to talk on subjects we know our guests will enjoy from life behind the lens, to the royals and gardening. These latest speakers deliver exactly that, and we anticipate a full house for their sessions.”

Cruise lines are closely monitoring the conflict in Ukraine

St Petersburg in Russia is a common river cruise halt

Russia invaded Ukraine on Thursday after weeks of tension in the region as Russian forces massed on the Ukrainian border. Its actions have been widely condemned, with Boris Johnson promising harsh sanctions. Ukrainian airspace has been shut, and carriers warned to avoid the area.


Several operators are assessing their programmes, most notably Regent Holidays, which is contacting clients due to travel to Russia, Ukraine, Moldova and Belarus in the coming months.

A Saga spokesperson confirmed the over-50s specialist last week rerouted a Black Sea cruise which had been due to call in the Ukrainian port city of Odessa following a change in Foreign Office advice for the country.


“Guests are in the process of being contacted about the change, and the rest of the cruise remains unaffected,” said the spokesperson. “We are now looking at the impact of today’s [Thursday] developments on our Baltic cruises later this year, which was due to call in at St Petersburg.


“We will continue to monitor the situation and if necessary make further alterations to our itineraries whilst still ensuring the best experience for our guests.”


Carnival Corporation-owned P&O Cruises and Cunard both tweeted: “In light of the current situation evolving in Ukraine, we will continue to monitor very closely and will amend itineraries as necessary following guidance. The safety and wellbeing of guests and crew are of the highest priority and we will advise guests of any changes.”

A Riviera Travel spokesperson said the operator was monitoring the situation and would provide updates in due course, if necessary. Riviera is among a number of firms that offer cruises on Russia’s rivers and waterways.