MSC Bellissima Back in Shanghai as Foreign Guest Share Grows

MSC Bellissima Back in Shanghai as Foreign Guest Share Grows

The MSC Bellissima arrived at Shanghai Wusongkou International Cruise Terminal on August 1, entering its third consecutive year of homeport operations at the port and officially launching the company’s 2026 Shanghai summer season.

Marking MSC Cruises’ 20th anniversary in the Chinese market, the Bellissima returns with a series of upgraded offerings, including the MSC Smart Concierge, interactive experiences with Unitree robotics, K-POP-themed parties and Italian cultural heritage cuisine.

President of MSC Cruises China, Helen Huang, said that the 2026 summer season has seen “explosive sales, with some popular routes and cabin categories close to sold out.”

The Bellissima’s return comes as Shanghai’s cruise market continues its recovery. According to the Shanghai Municipal Cultural Tourism Bureau, the city’s ports handled 126 cruise calls and 744,000 passengers in the first half of 2026, representing 59.7 percent and 74.2 percent of the national totals, respectively.

Foreign cruise arrivals via Shanghai grew 37.8 percent year-on-year, with 81.2 percent of those visitors entering under various visa-waiver policies.

The return also reinforces the port’s position as China’s dominant cruise gateway with a second international ship alongside Royal Caribbean’s Spectrum of the Seas.

The Bellissima’s 2026 summer deployment features sailings, with four- to nine-night itineraries calling at Jeju, Busan, Fukuoka, Kitakyushu, Nagasaki, Kagoshima and other Japanese and South Korean destinations. The opening voyage was a five-night roundtrip visiting Kitakyushu and Busan before returning to Shanghai.

The ship will return to Shanghai on January 20, 2027, with 28 voyages covering winter, spring, summer and fall travel seasons.

The vessel will continue operating from Shanghai through the summer and early fall, with potential repositioning in late October or early November.

According to MSC Cruises, its international passenger mix is expected to grow. On the August 1 sailing, international guests from Russia, Romania, the United States, Australia and other countries and regions accounted for over 10 percent of passengers.

MSC stated that for some September sailings, the international passenger share is projected to exceed 50 percent.

Costa Returns to Northern Europe After Three-Year Gap

Costa Cruises is sailing in Northern Europe for the first time since 2019. The brand returned to the region with the Costa Diadema, which kicked off the season on May 27.

The vessel is part of a three-ship program in the region, which will see the company offering itineraries to the Norwegian Fjords, the Baltic, the British Islands, Iceland and more.

Cruising in Northern Europe for the first time, the Costa Diadema is now sailing a series of seven-night cruises to the Norwegian Fjords.

The vessel’s itineraries depart from Kiel (Germany) and Copenhagen (Denmark) and include visits to several ports in Norway, such as Flam, Bergen, Hellesylt, Nordfjordeid, Stavanger, and Haugesund.

Another ship based in Kiel for the summer, the Costa Fascinosa will offer longer cruises to the Baltic and the Cape North.

Starting on June 7, the 3,012-guest ship sails ten- to 12-night itineraries that ports including Helsinki, Stockholm, Riga, Gdynia, Trondheim, Honningsvag, Tromso, Olden and more.  

Resuming service ahead of its program in Northern Europe, the Costa Fortuna completes the deployment lineup.

The 2003-built vessel will offer cruises departing from three different ports in the Netherlands and Germany: Ijmuiden, Amsterdam and Bremerhaven.

Extending from June 11 to August 28, the ship’s program features port-intensive cruises, with 11- to 14-night itineraries to the British Islands, Iceland, and the Norwegian Fjords.

A fourth ship, the Costa Favolosa, was also set to sail in the region for the company in 2022, offering itineraries at the Baltic. 

The vessel’s program, which featured visits to Saint Petersburg, was entirely cancelled by the company due to the recent developments in Russia.

After becoming one of the first mainstream cruise lines to resume service in 2020, Costa focused its European operations in the Mediterranean.

With the travel restrictions in Northern Europe, the company decided to cancel its entire local program in 2020 and 2021.

Carnival: 3.8 Percent of Capacity Was Set to Call in Russia

Carnival Corporation had 3.8 per cent of its 2022 cruise capacity calling on Russian ports before Russia’s invasion of Ukraine, leading the company to cancel and replace calls to Russian ports.

“We have decided to totally withdraw from Russia and have found attractive alternatives,” said President and CEO Arnold Donald, speaking on the company’s first-quarter earnings call.

“That said, Saint Petersburg was a marquee port for us. And while there have been times where we were unable to offer certain itineraries, in this instance, the close end nature of the deployment change does lead to some regional disruption in recent booking patterns.”

Donald admitted the war had added some volatility to Carnival’s business and had impacted consumer confidence.

“With 50 years under our belt, we have successfully managed through a plethora of headwinds like spikes in fuel prices, the Gulf War, Arab Spring, September 11, Ebola, Zika, SARS, MERS and more,” Donald said. “And once again, the mobility of ships continues to be an asset. Time and time again, we have seen guests travel through challenges. In fact, Carnival Cruise Line turned 50 this month and recently enjoyed its three best weeks of bookings since resuming operations.”