RCCL presidents tackle over-tourism, luxury, female leadership

Editor in chief Arnie Weissmann, far left, and Royal Caribbean Cruises Ltd. CEO Richard Fain, far right, moderated a panel of RCCL presidents, seated: Mark Conroy of Silversea, Lisa Lutoff-Perlo of Celebrity and Larry PImentel of Azamara.

Editor in chief Arnie Weissmann, far left, and Royal Caribbean Cruises Ltd. CEO Richard Fain, far right, moderated a panel of RCCL presidents, seated: Mark Conroy of Silversea, Lisa Lutoff-Perlo of Celebrity and Larry PImentel of Azamara.

FORT LAUDERDALE — Cruise line presidents from Royal Caribbean Cruises Ltd. brands took on the subject of over-tourism, the evolution of luxury cruising and female leadership during a panel at CruiseWorld.

Regarding over-tourism, they said that in the general travel industry, cruise lines are a small part of the phenomenon — but a highly visible one.

“Our reality is, perception rules,” said Lisa Lutoff-Perlo, president of Celebrity Cruises. “There are these big white ships pulling in and it’s a lot of people at once.”

Larry Pimentel, president of Azamara, said that 25 years ago there were only 1.4 million outbound travellers from China; today there are 150 million. “India is also coming,” he said. “By no means is this only a cruise issue; it is an industry issue.”

And Mark Conroy, managing director of the Americas, for Silversea Cruises, said that overreacting to over-tourism could be overly damaging to some local residents in destinations such as Venice.

“Tourism is the largest employer in the world overall,” Conroy said. You can’t just shut it down. If you banned all tourism into Venice, there’d be a big unemployment problem there.”

Silversea redefining expedition cruising

Conroy said that 10 years ago when he was working for a rival company he thought that Silversea chairman Manfredi Lefebvre was crazy to bolt an expedition arm onto a luxury brand.

“I thought he’d lost his mind until I saw the per diems from the expedition business,” Conroy said.

Silversea, as a top-tier luxury brand, also brought a different concept to what was then more of a rustic product. At that time, Conroy recalled, “You had to sacrifice your lifestyle to go on an expedition.”

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But when Silversea renovated its two oldest ships, the Silver Cloud and Silver Wind, it decided to transform them into expedition vessels but with the space and amenities of a luxury ship.

Conroy said that one of the unintended consequences was that the larger ship had faster speeds than most expedition ships.

“We can cross the Drake Passage [to Antarctica] in 28 hours instead of two days,” Conroy said

In defining the “luxury” appeal of his Azamara brand, Pimentel said that value plays a bigger part than in traditional luxury brands. As a department store, Azamara would compare to Nordstrom, he said.

“We’re not Saks Fifth Avenue.” As a car, we would be more like a Lexus.”

A woman in charge

The panel followed the CEO Conversation between Royal Caribbean Chairman Ltd. chairman and CEO Richard Fain and editor in chief Arnie Weissmann, and Fain returned to the stage to co-moderate the panel of presidents.

Lutoff-Perlo, who was named the president of Celebrity five years ago, and Fain asked her what was is like to be one of the few women to run a cruise line. She said at first, she took it for granted.

“When I was appointed I didn’t think about my gender at all,” she said. “But then when I was appointed, to the rest of the world apparently it is a really big deal.

“The great part is the part I can do to pay it forward” to other females in the industry, she said. 

Silversea Adds Free Wi-Fi

Silver Muse

Starting with voyages sailing in April 2018, all guests on Silversea ships will get free unlimited Wi-Fi access.

Since January 2016, guests have enjoyed at least one hour of free Wi-Fi per day, the company said.

The new policy will provide each guest booked in standard suites with free unlimited standard internet access. Guests staying in larger suites (from Silver suites to the Owner’s suites) will enjoy free unlimited premium internet access for up to two devices simultaneously per guest. Unlimited premium internet access is also available to purchase for guests wishing to upgrade.

“We know how important it is to catch up on emails or share photos on social media while on vacation,” said Barbara Muckermann, Silversea’s chief marketing officer. “Now, with free unlimited Wi-Fi in all suites, our guests can stay as connected as they like while they voyage to the most fascinating places on Earth.”

Silversea spending $170 million on fleet upgrade

Silversea Cruises said it has budgeted $170 million for refurbishment of its current fleet. The luxury line said it will be the largest modernization program in its history.

The first three ships to benefit from the program will be the Silver Wind, Silver Whisper and Silver Discoverer.

The Silver Wind will get new furniture and furnishings in a drydock scheduled for October, as well as a new interactive TV and on demand movies system. The La Terrazza and Main restaurants will get new flooring, and the pool deck will get a new teak surface.

The Silver Discoverer, an expedition-style ship, will also be renovated in October. The Restaurant will be lighter and more contemporary, the pool grill will get new furniture, and the Discoverer Lounge will be transformed from a breakfast venue to a relaxation area. It will get new AV technology and furniture as well.

The Silver Whisper will get upgrades in time for its world cruise in 2017. Suites will be refurbished and the bathrooms adorned with dark emperor marble flooring. The pool will receive fresh tile and new chaise lounges.

Dining areas at the Restaurant and La Terrazza will be re-skinned with new carpet and parquet, respectively, and each will receive new furniture.

The Silver Whisper’s communications hub is scheduled for a major overhaul with the addition of two satellite antennas, vastly improving Internet speeds and enabling guests to take full advantage of the new, interactive TVs and on-demand movies available in every suite.

Silversea said details of other refurbishments would be announced later.