Norwegian Star to sail Asia and Australia cruises

Norwegian Star in Cabo San Lucas, by Dave Jones

By Jerry Limone

Norwegian Cruise Line will sail to destinations in Asia and Australia for the first time since 2002, operating voyages from six ports in fall/winter 2016-17 on the Norwegian Star.

Itineraries will depart from Istanbul, Dubai, Singapore, Hong Kong, Sydney and Auckland, New Zealand. Highlights include the line’s first visits to India and the Persian Gulf, a series of Southeast Asia cruises and two Australia/New Zealand voyages (one 12-day and one 19-day cruise). The Southeast Asia cruises feature overnight stays in Bangkok.

Also in winter 2016-17, the Norwegian Epic will return to Florida after more than a year in Europe, sailing eastern and western Caribbean itineraries from Port Canaveral. The Norwegian Jade will replace Norwegian Star in Tampa, mainly sailing an itinerary that visits the Mexican Caribbean; Roatan in Honduras’ Bay Islands; and Harvest Caye, Norwegian’s new private destination in Belize.

Starting next summer, the Norwegian Spirit will replace the Epic as the line’s year-round European ship, sailing Mediterranean cruises from Barcelona, Venice and Istanbul.

In addition to Norwegian’s previously scheduled Panama Canal cruises in February, the line has added two 14-day Panama Canal sailings from Los Angeles and Miami on the Norwegian Jewel, on Feb. 5, 2017, and Feb. 19, 2017. The Caribbean cruises go on sale Aug. 24.

Caribbean sailings for fall/winter 2016-17 will go on sale Aug. 19, and all other destinations go on sale Aug. 24.

 

Opportunities in the industry’s Asia expansion

The development of China as a cruise market means new ships are going there instead of to North America, which is a mild source of anxiety for travel agents in the U.S. and Canada.

But it also serves to put the spotlight on Asia and encourage travelers to explore that part of the world.

At Expedia CruiseShipCenters, trips to Asia were up 10% in 2013, up 37% last year and up 95% so far in 2015, said Matthew Eichhorst, president of the Vancouver-based franchise.

“That’s sending people on itineraries to Asian ports,” Eichhorst said. “It’s not all China; there might be a little bit of Hong Kong, Singapore, Thailand, Japan.”

Two types of customers are likely prospects. The first is experienced cruisers who have seen other places — the Caribbean, Europe — and want to expand their horizons. North Americans of Asian heritage who are curious about their ancestral homes, or have relatives in Asia, are another active segment, Eichhorst said, adding that Vancouver in particular has a large population of Asian ancestry to draw on.

River cruises in Asia have been around for a while but are benefitting from the overall rise in river cruise interest, Eichhorst said.

Because of the long flight times involved in travel to Asia, cruise customers are often looking for pre- or post-cruise activities and lodging there, adding to the attractiveness of the sale for agents.

Asian cruise sales are up, in part, because at every age travelers are more adventurous than they were 20 years ago, Eichhorst said. But travelers want to feel secure about their provider.

“They are looking for a trusted brand when they go there,” he said. “There’s definitely a few operators that are in the Asia market that aren’t what you’d call North American brands.”

Eichhorst encourages his agents to think big and initiate the conversation with clients.

“Speak to all the places they can go, and people will put it on their bucket list and maybe they’ll do Caribbean four more times before they go there, but really tell the stories about amazing places you can go,” he said. “You sort of plant that seed as to the opportunity, because it’s probably an 18-months-out buy.”

MSC Orchestra’s arrival in Singapore marks MSC Cruises’ first foray into Asia


MSC Orchestra sailing in Asian waters

MSC Cruises made its first foray into Asia Thursday, a region it described as ‘the new trendy area of cruising and the future area of growth’.

Welcoming some 200 passengers on board, MSC Cruises ceo Gianni Onorato said: ‘This is a historic moment in our company’s journey – the first time an MSC Cruises ship has called at the magnificent city of Singapore. In fact, all 13 ports of call on MSC Orchestra’s pioneering grand voyage are firsts for MSC Cruises.’

He added: ‘We are in Singapore to show how firmly we believe in the Asian market’s potential, which is only going to grow further in the foreseeable future.’

Speaking to Seatrade Insider, Onorato disclosed: ‘We will be deploying into Asia and need to decide when. We will perhaps go to North Asia with one of our newbuilds.’

Neeta Lachmandas, assistant chief executive, business development group, Singapore Tourism Board, also lauded the move, saying: ‘This development is testament to the potential of Southeast Asia,’

She said cruise is a high growth business with a lot of opportunities and this growth is led by Asia where now some 52 ships are deployed and including nine year-round deployments.

A Boston Consulting Group study had shown that 60% of spending is going to come from Asia by 2020, she said.

‘Southeast Asia is a cruising playground in its own right – with over 25,000 islands and diverse attractions ranging from cosmopolitan cities to pristine beaches and UNESCO Heritage sites. We are excited that travellers from all over the world will get to experience so much of Asia through MSC Orchestra,’ she added.

MSC Cruises executive director for emerging markets, Antonio Paradiso, said: ‘MSC Cruises has grown 800% since 2004. In 2014, we carried 40,000 guests per day on our fleet of 12 ships, and with up to seven new ships in two state-of-the-art prototypes coming online by 2022 we’ll double our current capacity. We used to carry 80,000 guests per year at the start and we’ll carry 80,000 guests a day at the end of our investment plan. This growth will unlock fresh opportunities, including new markets and regions, and untried itineraries.’

The 2,550-passenger MSC Orchestra is currently undertaking a 33-night voyage from Dubai to Perth, Australia. The ship will call 13 ports in eight countries across three continents. Singapore is the sixth port of call on the journey.

After an overnight stay, MSC Orchestra will sail for Benoa in Bali followed by four sea days before arriving in Cairns, Australia.

MSC Orchestra’s time Down Under covers maiden calls in Brisbane, Sydney, Melbourne and Adelaide, before her final destination of Fremantle, the port serving Perth.

While MSC Orchestra marked the first time an MSC Cruises’ ship has called in Asia, the line has been carrying Asian cruisers for a period of time, particularly in the Mediterranean and the Arabian Gulf. ‘We are the biggest importers of Asian cruisers in the world,’ Onorato said.