Tag Archives: speciality dining

Norwegian Cruise Line: Prices Higher Going Into 2023

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Norwegian Cruise Line Holdings has provided a business update ahead of its 2022 Q4 and year-end financial earnings release.

As of December 31, 2022, the company said its booked position was approximately 62 per cent for the full year 2023, in line with previously outlined expectations, and at higher prices than 2019 at a similar time.

Fourth quarter Occupancy was approximately 87 per cent, with the gap versus 2019 levels continuing to narrow sequentially.

‘We are also experiencing strong and broad-based onboard revenue generation even as occupancy increases,” the company said, noting it expects to report a net loss for the quarter and full year ended December 31, 2022, and the first quarter of 2023.

Norwegian Builds Global Sourcing Strategy

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Double Norwegian Call in the Azores (Photo: Antonio Simas)

Norwegian Cruise Line Holdings (NCLH) is pursuing a global passenger sourcing strategy for its European cruises.

Said Frank Del Rio, President and CEO, on NCLH’s Q3 earnings call: “Our sailings in Europe has benefited from our global sourcing model and the go-to-market strategy that allows us to source the best or highest yielding guests regardless of where they come from.

“North American guests comprise the majority of the guests for our European sailings, and the second-largest contingent of passengers on these cruises come from Asia, Australia and South America.

“We know that guests that fly a long way to cruise are higher-yielding guests than those that drive their car or take a bus or a train to the port.”

“But not withstanding issues in Europe, booked ticket revenue for passengers sourced there were up 43 per cent year-over-year,” Del Rio added, who cited the company’s Free at Sea promotion introduced seven months ago. Guests can choose up to five “free” offers, including beverage packages and speciality dining.

For Q3 2019, NCLH’s European capacity was up 13 per cent over the same period last year.