Tag Archives: Sunshine

Carnival partners with sunscreen vendor

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By Tom Stieghorst

Carnival Cruise Lines said that for the first time it has partnered with a sun care products company for an onboard promotion.

Cocoa, Fla.-based Sun & Skin Care Research’s branded sunscreen, Ocean Potion, will be available to guests on four Carnival ships in gallon-sized pump containers at sampling stations.

Carnival will have 90,000 individual-sized packets for distribution as well.

Sun awareness will be promoted on the large Seaside Theater video screen at the pool deck on Carnival Breeze, Liberty, Sunshine and Triumph starting Jan. 12.

Messaging about the sunscreen will be incorporated into various activities onboard and at select ports of call.

Ocean Potion products come with UVA/UVB protection ranging from SPF 15 to SPF 70.

Carnival Sunshine to be heavily promoted in social media

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Carnival Sunshine to be heavily promoted in social media

By Tom Stieghorst
Carnival Cruise Lines will unleash social media in a concentrated promotion of the Carnival Sunshine on a cruise starting Oct. 11.

The “Nine Days of Sunshine” program will employ Instagram, Facebook, Twitter and cruise director John Heald’s blog to ramp up awareness of Sunshine before its repositioning to New Orleans in November.

Sunshine, which received a $155 million renovation earlier this year, is now sailing in the Mediterranean. The “social media takeover” of the ship include daily Instagram posts of the ship’s spaces and live “meet the crew” chats.

Heald will take viewers on a video tour of the ship’s spaces and post original content on his blog and Facebook page.

Viewers can help direct content for the promotion through daily Instagram polls.

And guests on the current cruise can post Instagram “video shout-outs” to friends and family back home, Carnival said.