MSC USA: Readying for Big Moves

“We’re excited about how the product is positioned in the U.S. market with very clear points of distinction, with our European style and American comfort, and how we bring that together,” said Lynn Torrent, executive vice president and chief commercial officer.

Torrent said MSC had tweaked the product for U.S. passengers and was gaining ground on marketing and driving wider brand awareness ahead of the MSC World America’s arrival in Miami this spring.

“We’re expanding our U.S. deployment,” she continued. “We’re adding Galveston this year, a second ship in Port Canaveral and sailing to Alaska from Seattle in 2026.”

Much of the immediate focus has been revealing feature after feature on the new World America for her Miami-based deployment of week-long cruises. These include a new sports bar concept and a comedy club, in addition to the first Eataly at Sea concept which will feature dishes and cocktails only available on the World America.

A new terminal with shore power will be awaiting World America in Miami, and a second new terminal will be ready for the MSC Seascape in Texas.

“We’re investing significant yin marketing and trade sales support in Texas,” said Torrent.

More ships in the market mean MSC has the attention of travel advisors, said Torrent, and continues to enhance tools and training options. Travel agents can benefit from lunch-and-learn seminars, virtual training, and more. Torrent said the company had a lot of on-the-ground support for advisors in Texas.

While Torrent focuses heavily on North American deployed ships, the company is also busy sourcing guests for cruises in Europe and elsewhere.

“We have a significant offering in the Mediterranean and Northern Europe, and the World Europa and Euribia have driven more interest. The Yacht Club is popular with American guests looking for a premium, unforgettable experience.”

2026 brings more deployment and more berths to the U.S. market, as MSC will debut in Alaska, with the Poesia offering a week-long program from May to September.

“Alaska is a marquee destination. It completes our global portfolio,” Torrent said. “We think there is a lot of demand globally for Alaska. There is significant momentum already.”

Excerpt from the Cruise Industry News Quarterly Magazine Winter 2024-25

Scenic Eclipse in Drydock for Azipod Replacement

According to an update shared by Scenic Cruises, the Scenic Eclipse is currently in drydock in Galveston, Texas, for the installation of a new Azipod.

The new propulsion unit will replace one that is currently inoperable, the company explained in a social media post.

Scenic added that it’s working closely with its partner ABB Group to get the work completed in time for the vessel’s next cruise.

The replacement Azipod will be delivered to Texas via a specially chartered Antonov 124 aircraft, one of the world’s largest cargo planes, the company said.

Captain James Griffiths, Scenic Group’s general manager of ocean operations; Jason Flesher, director of discovery operations; and Darko Caput, director of marine & technical operations,, are on-site to ensure all work is completed and that the Scenic Eclipse is certified for full operations.

The 2019-built vessel is scheduled to resume guest service on Nov. 27, 2024, kicking off a winter schedule of expeditions to Antarctica and South America.

“We’re looking forward to welcoming our guests on board to create memories to last a lifetime in the white continent,” Scenic said.

In September, the company cancelled three cruises onboard the Scenic Eclipse due to an issue with one of the vessel’s ABB Azipod propulsion units.

At the time, Scenic said that the problem was affecting the propulsion capacity of the 228-guest vessel, forcing it to navigate at lower speeds.

While the ship was still sailing safely, it was necessary to secure a dry dock to carry out important maintenance work onboard, the company added.

The affected cruises were scheduled to sail to the Caribbean and South America between Oct. 24, 2024, and Nov. 27, 2024.

Built by the Uljanik Shipyard in Croatia, the Scenic Eclipse originally entered service for Scenic Cruises in mid-2019.

The 16,500-ton vessel was later followed by a sister ship, the Scenic Eclipse II, which debuted in April 2023.

Carnival Jubilee Successfully Completes Sea Trials

Carnival Cruise Line’s newest ship, the Carnival Jubilee, has successfully completed its first full round of sea trials.

Now, she’s one more milestone closer to her monumental debut in Galveston, Tex. on Dec. 23, according to a company statement.

The Carnival Jubilee’s sea trials successfully completed on Nov. 14. The trials were led by a full contingent of officers, technicians and engineers onboard who tested the ship’s technical, mechanical and navigational systems.

“Our all-new Carnival Jubilee performed extremely well through each test we put her through this past week. Now shortly, we’ll start cruising and our team is prepared to welcome our guests from Galveston onto this beautiful new ship,” Captain Andrea Catalani said.

Carnival Jubilee is the first Carnival ship to be built in Germany. She will officially join the fleet when she is delivered to Carnival by shipbuilder Meyer Werft in Papenburg on Dec. 4.