Virgin Voyages Launches $120,000 Annual Pass

This past Travel Tuesday, Virgin Voyages launched the Annual Pass, offering unlimited access to its fleet of ships for an entire year, starting in 2025.

The industry-first program allows guests to choose any voyage, departing from any location, with access to various destinations and itineraries.

The company also said that it now accepts cryptocurrency, providing the option to purchase the pass with Bitcoin.

Richard Branson, Virgin Group founder, said: “I’ve always been a big believer in the power of travel and adventure to spark creativity and bring clarity. What started as a sought-after ‘work from sea’ concept with our Season Pass has evolved into something even more special. Now, Sailors can jump aboard any of our ships, across an endless variety of exciting destinations for an entire year. We’re offering unlimited opportunities for adventure in a way that has never been done in cruising before.”

With the Annual Pass, travellers can sail on any ship in the fleet, including the upcoming Brilliant Lady, set to launch in September 2025. Starting from January 2025, the pass provides a year of unlimited sailings from any departure port. Pass holders will enjoy Sea Terrace cabins with balcony views, in addition to exclusive perks like priority boarding, complimentary laundry, unlimited premium WiFi and a $100 Bar Tab credit per voyage. Additionally, guests have the option to add a plus one to their cabin.

The Annual Pass costs $120,000, excluding taxes and fees, and is available for booking through March 31, 2025. Travel advisors who sell the pass will earn a commission of $10,000.

Florida Cruise Ports Smash Passenger Records as Industry Makes Comeback

PortMiami and Port Everglades have reported record-breaking passenger numbers for fiscal year 2024 as cruisers returned to the high seas en masse following the pandemic.

PortMiami, the nation’s busiest cruise port and often called the “Cruise Capital of the World,” has set a new record with an astounding 8.2 million cruise passengers in fiscal year 2024, marking a 12.79% increase from the previous year’s record.

Meanwhile, Port Everglades in Broward County has also surpassed its previous records, welcoming 4,010,919 cruise passengers in the same fiscal year. This represents a remarkable 39% growth in passenger numbers and a 23% increase in cruise ship calls compared to the previous year, demonstrating the port’s rapid recovery and expansion. Of note, Port Everglades achieved passenger records with just 648 calls, highlighting the growing size of cruise ships.

Both ports’ fiscal years run from October 1 through September 30.

“Cruising is in high demand, and our cruise line partners are poised for greater gains with new itineraries and a variety of sailing dates,” said Joseph Morris, CEO and Port Director of Port Everglades.

Both ports are looking ahead to even more growth. PortMiami is preparing to welcome several new cruise ships in the upcoming 2024-2025 season, including vessels from Explora Journeys, Virgin Voyages, MSC Cruises, Norwegian Cruise Line, and Oceania. The port is also expanding its infrastructure, with MSC Cruises’ new Cruise Terminal AA set to become the world’s largest cruise terminal.

Meanwhile, Port Everglades expects the new record to be short-lived, with a whopping 4.4 passengers expected across its terminals in FY2025.

PortMiami also launched its shore power project in June, allowing cruise ships to plug into landside electrical power while docked, reducing emissions and noise. This initiative, a collaboration between the port and major cruise lines, positions PortMiami as the first major cruise port on the U.S. eastern seaboard to offer shore power capability at five cruise berths.

Sir Richard Branson Surprises Passengers on Delta Flight with Free Cruise

Virgin Group founder Sir Richard Branson surprised passengers when he walked onto a Delta flight heading from Atlanta to San Juan, according to a press release.

Virgin Voyages and Delta Airlines teamed up to surprise 160+ passengers with a free cruise aboard the Resilient Lady to celebrate the ship’s launch in Puerto Rico later this year. Branson boarded the flight to personally gift all SkyMiles Members on the flight (18 and older) a free cruise during the ship’s inaugural season in San Juan later this year.

“The Caribbean has been my home for many years, and I’m very excited to welcome Resilient Lady as she sails from San Juan to visit the region’s most beautiful destinations,” said Branson. “My excitement clearly couldn’t be contained, so we came up with a way to celebrate with a personal invitation and surprise for some unsuspecting guests on a Delta flight to San Juan. We’re grateful for our partners at Delta who joined in on the fun and have also been long-time venture partners of our airline, Virgin Atlantic. We look forward to showing everyone what it’s like to Set Sail the Virgin Way!”

Before boarding, Virgin Voyages hosted a full departure gate takeover, bringing to life elements of the ship’s onboard experience at Hartsfield-Jackson Atlanta International Airport. Fliers were treated to original choreography from Virgin Voyages’ entertainment team, vignettes at the gate, specialty drinks and music. 

Branson was joined by Delta’s SVP and Chief Communications Officer, Tim Mapes, for a game of roulette. Customers and passersby alike were invited to spin the wheel of prizes, which included Delta and Virgin Atlantic flights, Virgin Hotel stays, a Virgin Voyages cruise, a Delta Vacation package, gift cards and more.

 “When two award-winning brands come together, they create magic for their customers. Delta is thrilled to have partnered with Sir Richard Branson and Virgin Voyages for this special surprise-and-delight for our SkyMiles Members on the flight,” said Mapes. “This is one more way in which we’re adding value to the program and unlocking exclusive experiences for our Members. Stay tuned for more with Virgin Voyages.”