Mitsui Ocean Cruises to Retire Nippon Maru in 2026

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Mitsui Ocean Cruises to Retire Nippon Maru in 2026

Mitsui Ocean Cruises announced the upcoming retirement of the cruise line’s 422-guest Nippon Maru.

The cruise ship will officially retire from the fleet on May 10, 2026, in Yokohama.

The ship first entered service in 1990 and has since traveled 2,877,642 nautical miles – approximately 133 times around the earth – sailing over 2,000 cruises, hosting more than 600,000 guests, and visiting over 400 ports in and out of Japan, the company said.

“With full hearts and deep gratitude, we bid a bittersweet farewell to Nippon Maru, which has served us well for over 35 years,” said Tsunemichi Mukai, president of Mitsui Ocean Cruises.

“Though a difficult decision, it is time to retire her for operational and economic reasons. We’re excited to carry on her legacy of fine hospitality aboard our new luxury ships, Mitsui Ocean Fuji and our recently announced second ship, where many of our cherished crew will continue to serve.”

The retirement of the Nippon Maru will make way for the company’s second recently acquired ship, the current Seabourn Sojourn, which joins the fleet in late 2026.

Nippon Maru Career Highlights:

  • Many longer voyages: a 62-day Hawaii, Caribbean and Alaska cruise in 1995, and a 48-day Mauritius Precious Cruise – Paradise FUNATABI Around the Indian Ocean in 2022.
  • Nine World Cruises.
  • Offered various theme cruises, including “Platinum Entertainment Cruise,” and “Oasis Nippon Maru Cruise,” uniquely created especially for women.
  • Created the now standard “Fly & Cruise Hokkaido,” attracting a wider range of guests.
  • The ship was utilized for many years by the Cabinet for the “Ship for Southeast Asian and Japanese Youth, and “Ship for World Youth” projects recognized by youth all over the world.
  • The cuisine incorporates local ingredients from ports of call and seasonal dishes, ensuring a fresh and regionally inspired dining experience, meticulously presented. The chef’s take on the traditional Japanese techniques, also incorporates many of the delicacies that became favorites, like the ship’s famous roast beef.

The legacy of Nippon Marui and her contribution to the Japanese cruise industry will be honored during her final season with several cruises and events, featuring special commemorative gifts and menus.

Holland America: ’Free of Amusement Parks and 2,000 Extra Guests’

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Holland America: ’Free of Amusement Parks and 2,000 Extra Guests’

In its new marketing campaign, Holland America Line is taking a unique approach to differentiation by highlighting the qualities it doesn’t possess.

The promotion plan is focused on the Caribbean and aims to highlight the company’s product, which is based on relaxed premium experiences onboard mid-sized cruise ships.

Launched earlier this month, the “Refreshingly Free” campaign was based on research and customer feedback, the company’s Chief Marketing Officer, Kacy Cole, explained.

“As we start to go to market and think about how we want to communicate to guests, we really discovered an opportunity,” she said during a press conference.

“We found that there are a lot of travelers who look at Caribbean cruising and don’t really want the amusement park-like experience,” she continued.

“They are looking for service, relaxation and cultural enrichment,” Cole added, noting a growing preference for cruise experiences that prioritize relaxation, personalized service and cultural enrichment over a high-energy environment.

“Guests also expressed some dissatisfaction with oversized ships, citing issues with overcrowding, long lines, etc.,” Cole added.

As a result, the new Holland America Line campaign is aimed at showing that the company’s vessels and product are “a real alternative for people to invest in and get excited about,” she explained.

“We really want to own differentiation. In putting this campaign together, we’re thinking about this idea of refreshingly free,” Cole continued.

She said that the Caribbean is dominated by short and weeklong cruises onboard large ships.

“That’s really not what we’re known for,” she added. “Holland America has been a trusted brand for more than 150 years, perfecting the art of leisurely travel. No water parks, no roller coasters, no amusement parks at sea.”

Mentioning the company’s “Savor the Journey” slogan, Cole said that the company offers an alternative to conventional Caribbean cruises with “experiences too good to hurry through.”

“That introduces ‘Refreshingly Free.’ It’s the idea that, from what you typically expect of the Caribbean, we are a little different.”

Calling the company’s ships mid-sized, Cole added that Holland America’s fleet carries an average of 50 percent fewer passengers than other ships in the Caribbean.

One of the materials developed by the company will highlight the fact that Holland America ships are “refreshingly free” of 2,000 additional people to spotlight the company’s 1:2 crew-to-guest ratio.

“We are really creating an experience in the Caribbean where you can unwind and be taken care of with our long tradition of genuine service,” Cole said.

The campaign is based on three main pillars, including the relaxed onboard experiences and the fleet’s smaller average size.

“Refreshingly Free” also focuses on Holland America’s culinary offerings with a pillar that highlights the company’s unique and fresh choices.

Cole called the company’s Fresh Fish and Destination Dining Programs “huge differentiators,” noting that Holland America developed options that celebrate the best ingredients and flavors of the region.

“The idea is really to connect the things that we aren’t and how that’s actually a really strong differentiator for Holland America and the Caribbean.”

Damen Replaces Engine on Regal Princess

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Damen Replaces Engine on Regal Princess

Regal Princess in the historic port of Liverpool, photo credit Spacejunkie2 Flickr Account.

The Regal Princess had an engine block replacement during its recent stay at Damen Shiprepair in Rotterdam, the Netherlands.

According to an update shared by the facility, the project was part of a repair operation that took place in late April.

“The Regal Princess is a Royal-class cruise ship that has four diesel generators. The main reason it came into our drydock is that it had an engine failure and needed it replaced,” said Alexander Stijlaart, project manager at Damen Shiprepair Rotterdam.

“We facilitated this engine exchange together with our sister company, Damen Harbour & Voyage,” he added.

“They did all the preparation work before the ship came into drydock. They already went onboard a couple of weeks prior.”

One of three Princess ships that underwent drydocks earlier this year, the Regal Princess arrived at the Damen shipyard on April 25, 2025.

After undergoing the repairs, the 2014-built ship welcomed guests back on May 9, kicking off a summer program in Northern Europe.

“When the ship came into drydock, we had to execute the scope, which meant we had to pump water out of the dock, cut the shell plate out, cut the internal bulkhead out, then put the skidding tracks in, jack the engine up and out,” Stijlaart explained.

The shipyard then reversed the process to install the new engines before painting the hull, he continued.

According to Damen, the engine replacement is a rare event that only happens once or twice in a decade.

“We had to make sure that everything that was obstructing the path of the engine was cleared, so we removed all piping, pumps and walkways,” added Remco Trouerbach, project manager at Damen Shiprepair Harbour & Voyage.

“The unique part of the work that we did onboard before and after the drydock is that the vessel was still in operation and therefore passengers were onboard enjoying their lovely cruises around the world.”

Trouerbach also highlighted the collaboration with Damen Shiprepair Rotterdam, noting that the companies have an “easy cooperation.”

“We are basically colleagues with each other; therefore, issues you’re facing during the project can be easily worked out.”