Tag Archives: Netherlands

AIDA Ship to Enter Drydock with Passengers

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AIDA Ship to Enter Drydock with Passengers

The AIDAmar is scheduled to enter drydock with passengers onboard as part of a special itinerary in Northern Europe.

According to the company’s website, the new 10-night itinerary allows guests to live a “shipyard experience,” with a visit to a facility in the Netherlands.

The unique cruise departs from the German port of Warnemünde on June 28, 2026, and visits destinations in the Baltic and the North Sea.

But the highlight is a 24-hour call to a shipyard in Rotterdam.

“This very special journey takes you not to the typical tourist terminals but directly into the vibrant, industrial heart of Europe’s largest seaport,” AIDA stated.

The company added that the visit to the historical shipyard in Rotterdam offers AIDA fans and seafaring enthusiasts a rare opportunity to accompany the AIDAmar during its drydock.

AIDA noted that passengers will enjoy a unique atmosphere onboard as the ship undergoes scheduled maintenance at the facility.

The Carnival brand also described the cruise as an “authentic maritime experience, far from the usual holiday routes.”

AIDA said it is currently studying the possibility of allowing guests to disembark the vessel during its drydock.

“As this is an active industrial site subject to strict security regulations, disembarking on foot across the shipyard grounds is strictly prohibited for safety reasons,” the company explained.

“Any possibilities for leaving the ship depend on the operational procedures on site and, if feasible, will only be carried out in an organized manner.”

In addition to the visit to the shipyard in Rotterdam, the cruise will also sail to Visby, Stockholm and Karlskrona.

The theme cruise will cater to soccer fans as well, with a series of activities designed to celebrate the 2026 FIFA World Cup.

Part of AIDA’s Sphinx class, the AIDAmar was built at the Meyer Werft Shipyard in Germany and entered service in 2012.

The 71,000-ton vessel is scheduled to undergo a major refurbishment in November 2026 as part of the AIDA Evolution refit program.

Ventura Enters Drydock in Rotterdam

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Ventura Enters Drydock in Rotterdam

P&O Cruises’ Ventura is currently undergoing a drydock at the Damen Shipyard in Rotterdam, the Netherlands.

The vessel wrapped up its regular operations in Southampton on February 7, 2026, before arriving at the facility one day later.

Following the drydock, the Ventura will then welcome guests back on February 27, 2026, to kick off a 35-night cruise to the Caribbean and the United States.

Ports of call set to be visited include Port Canaveral and Miami, as well as New Orleans, where the Ventura is expected to stay two days docked.

In the Caribbean, the Ventura will make visits to Cozumel, Freeport, Belize and Roatán, as well as Freeport in the Bahamas.

The 3,100-guest ship is also scheduled to sail to the port of La Coruña in Spain, as well as Praia da Vitória in the Azores.

In September 2025, P&O cancelled a short cruise that was set to depart soon after the drydock. As Cruise Industry News reported, the vessel was scheduled to offer a four-night cruise on February 23, 2026.

At the time, the company said that the sailing was no longer possible due to an extension to a necessary refit for the Ventura. Cruising to the Netherlands, the itinerary included an overnight call to the port of Amsterdam.

Upon returning to Southampton in early April, the Ventura offers a series of cruises in Northern Europe and the Canaries.

The schedule is highlighted by visits to a wide range of destinations, including Santander, Vigo, Zeebrugge, Funchal and Santa Cruz de Tenerife.

Built at the Fincantieri shipyard in Italy, the Ventura features a design based on Princess’ Grand-class series and entered service in 2008.

Holland America: ’Free of Amusement Parks and 2,000 Extra Guests’

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Holland America: ’Free of Amusement Parks and 2,000 Extra Guests’

In its new marketing campaign, Holland America Line is taking a unique approach to differentiation by highlighting the qualities it doesn’t possess.

The promotion plan is focused on the Caribbean and aims to highlight the company’s product, which is based on relaxed premium experiences onboard mid-sized cruise ships.

Launched earlier this month, the “Refreshingly Free” campaign was based on research and customer feedback, the company’s Chief Marketing Officer, Kacy Cole, explained.

“As we start to go to market and think about how we want to communicate to guests, we really discovered an opportunity,” she said during a press conference.

“We found that there are a lot of travelers who look at Caribbean cruising and don’t really want the amusement park-like experience,” she continued.

“They are looking for service, relaxation and cultural enrichment,” Cole added, noting a growing preference for cruise experiences that prioritize relaxation, personalized service and cultural enrichment over a high-energy environment.

“Guests also expressed some dissatisfaction with oversized ships, citing issues with overcrowding, long lines, etc.,” Cole added.

As a result, the new Holland America Line campaign is aimed at showing that the company’s vessels and product are “a real alternative for people to invest in and get excited about,” she explained.

“We really want to own differentiation. In putting this campaign together, we’re thinking about this idea of refreshingly free,” Cole continued.

She said that the Caribbean is dominated by short and weeklong cruises onboard large ships.

“That’s really not what we’re known for,” she added. “Holland America has been a trusted brand for more than 150 years, perfecting the art of leisurely travel. No water parks, no roller coasters, no amusement parks at sea.”

Mentioning the company’s “Savor the Journey” slogan, Cole said that the company offers an alternative to conventional Caribbean cruises with “experiences too good to hurry through.”

“That introduces ‘Refreshingly Free.’ It’s the idea that, from what you typically expect of the Caribbean, we are a little different.”

Calling the company’s ships mid-sized, Cole added that Holland America’s fleet carries an average of 50 percent fewer passengers than other ships in the Caribbean.

One of the materials developed by the company will highlight the fact that Holland America ships are “refreshingly free” of 2,000 additional people to spotlight the company’s 1:2 crew-to-guest ratio.

“We are really creating an experience in the Caribbean where you can unwind and be taken care of with our long tradition of genuine service,” Cole said.

The campaign is based on three main pillars, including the relaxed onboard experiences and the fleet’s smaller average size.

“Refreshingly Free” also focuses on Holland America’s culinary offerings with a pillar that highlights the company’s unique and fresh choices.

Cole called the company’s Fresh Fish and Destination Dining Programs “huge differentiators,” noting that Holland America developed options that celebrate the best ingredients and flavors of the region.

“The idea is really to connect the things that we aren’t and how that’s actually a really strong differentiator for Holland America and the Caribbean.”