AIDAprima Guests Test Self Check-In Terminals in Hamburg

AIDAprima Guests Test Self Check-In Terminals in Hamburg

AIDA Cruises tested digital guest check-in with all guests for the first time in a pilot project at the Steinwerder Cruise Center in Hamburg.

According to a company statement, guests were able to embark independently for a cruise aboard the AIDAprima at one of the 20 digital check-in terminals on July 23, 2026.

During check-in, a photo was taken of each guest, which is stored in the ship system for the duration of the trip. The image was then compared with the photo on guests’ ID documents based on biometric data.

Digital check-in was found to speed up the embarkation process at the terminal, offering more flexibility in combination with the personal service available at a classic counter.

The new service was developed in collaboration with Lufthansa Industry Solutions over a period of two years, adapting self-service check-in terminals from aviation for use in cruises.

This included, among other things, the integration of printers for boarding passes and the connection to the ship’s systems.

The boarding pass is RFID-encoded, serving as a means of payment onboard and as a key to the cabin, among other things.

AIDA noted that it intends to use the findings from the pilot project to explore further use of this technology.

AIDA to Host Charity Concert in Hamburg

AIDA to Host Charity Concert in Hamburg

AIDA Cruises is hosting an exclusive concert at the Elbphilharmonie in Hamburg on October 28, 2026, called “AIDA & Friends.”

“Our concert is a thank you to our guests and partners,” said Alexander Ewig, senior vice president of marketing and sales at AIDA Cruises.

“We thank our loyal fans and friends for their support on our 30-year journey and are hosting a concert that will be remembered for a long time and is the perfect end to our celebrations,” added Ewig.

The event will feature live acts and social engagement, with performances by Mark Forster, LEA and Revolverheld.

AIDA said in a press release that the proceeds and potential donations will be used to finance three new schools. For every ticket sold, 30 euros go directly into new educational projects.

“‘AIDA & Friends’ combines what is important to us: exceptional experiences and social engagement,” the company said.

“Together with guests and artists, we are committed to the educational opportunities of children,” said Felix Eichhorn, president of AIDA Cruises.

According to the press release, AIDA Cruise & Help has funded 100 schools worldwide and has focused on educational projects since its inception in 2019.

The goal is to open up long-term perspectives for children through education.

Tickets for the concert are now open for booking.

AIDA Ship to Enter Drydock with Passengers

AIDA Ship to Enter Drydock with Passengers

The AIDAmar is scheduled to enter drydock with passengers onboard as part of a special itinerary in Northern Europe.

According to the company’s website, the new 10-night itinerary allows guests to live a “shipyard experience,” with a visit to a facility in the Netherlands.

The unique cruise departs from the German port of Warnemünde on June 28, 2026, and visits destinations in the Baltic and the North Sea.

But the highlight is a 24-hour call to a shipyard in Rotterdam.

“This very special journey takes you not to the typical tourist terminals but directly into the vibrant, industrial heart of Europe’s largest seaport,” AIDA stated.

The company added that the visit to the historical shipyard in Rotterdam offers AIDA fans and seafaring enthusiasts a rare opportunity to accompany the AIDAmar during its drydock.

AIDA noted that passengers will enjoy a unique atmosphere onboard as the ship undergoes scheduled maintenance at the facility.

The Carnival brand also described the cruise as an “authentic maritime experience, far from the usual holiday routes.”

AIDA said it is currently studying the possibility of allowing guests to disembark the vessel during its drydock.

“As this is an active industrial site subject to strict security regulations, disembarking on foot across the shipyard grounds is strictly prohibited for safety reasons,” the company explained.

“Any possibilities for leaving the ship depend on the operational procedures on site and, if feasible, will only be carried out in an organized manner.”

In addition to the visit to the shipyard in Rotterdam, the cruise will also sail to Visby, Stockholm and Karlskrona.

The theme cruise will cater to soccer fans as well, with a series of activities designed to celebrate the 2026 FIFA World Cup.

Part of AIDA’s Sphinx class, the AIDAmar was built at the Meyer Werft Shipyard in Germany and entered service in 2012.

The 71,000-ton vessel is scheduled to undergo a major refurbishment in November 2026 as part of the AIDA Evolution refit program.