Tag Archives: Aida

AIDA Confident Amid Geopolitical Challenges as Demand Grows

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AIDA Confident Amid Geopolitical Challenges as Demand Grows

AIDA Cruises is seeing strong demand for cruises and a high share of premium bookings and remains positive despite ongoing geopolitical challenges, the company said in a statement.

Current figures show that just over three million German ocean cruise passengers traveled in 2025, growing by nine percent compared to the previous year.

“Cruising in Germany is driving growth in the tourism market. In 2025, AIDA generated profitable growth with unchanged capacity and record-level occupancy,” said AIDA president Felix Eichhorn.

“With around 1.5 million guests in 2025, AIDA is the clear market leader in the German cruise market. This success is driven by strong demand and long-term bookings.”

For summer 2026, AIDA said it seeing an above-average level of advance bookings, a trend which Eichhorn said continues steadily.

“. The disproportionately high number of high-quality, long-term premium bookings also shows that guests place particular value on quality,” he said.

Trips departing from German ports that can operate year-round, such as Hamburg, Kiel, and Warnemünde, as well as routes to Northern Europe remain especially popular, AIDA noted.

Cruises to the United Kingdom, the Baltic states, and classic Northern Europe routes including Norway, Denmark, and Sweden are also said to be experiencing strong demand.

Multi-generational travel is currently in particularly high demand at AIDA.

A YouGov study commissioned by the company found that 66 percent of Germans have already vacationed with multiple generations of their family.

Around 20 percent of respondents believe cruises are especially suitable for multi-generational travel.

The company is also offering 20 Northern Europe cruises this year where shore power is used during port stays at every port.

The first short cruise starts on March 12 from Kiel and takes AIDAbella via Kristiansand, Oslo, and Copenhagen before returning to Kiel.

“In 2023, we had just over 60 shore power connections; last year, that number already exceeded 400. Thanks to the opening of additional facilities in Europe, we expect a further increase to 600 port calls this year. Nevertheless, further expansion of shore power infrastructure in Europe remains necessary,” said Eichhorn.

Mediterranean Cruise Capacity Nears 6 Million for 2026

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Mediterranean Cruise Capacity Nears 6 Million for 2026

The Mediterranean will see close to 6 million cruise passengers this year, according to the upcoming 2026 Cruise Industry News Annual Report.

CIN data shows that over 180 ships will sail in the region across 57 cruise lines, with capacity up 3.7 percent on a year-over-year basis.

MSC and Costa will together account for nearly 40 percent of the capacity in the Mediterranean this year.

Among North American brands, Royal Caribbean, Norwegian and Celebrity round out the top five, collectively accounting for approximately 18 percent of the market.

In addition, AIDA, Princess, Marella and TUI each bring significant capacity, while Viking Ocean has expanded its presence as it continues to expand.

New entrants and niche operators are adding further diversity. Aroya Cruises is positioning a ship in the region for a second straight year, while Orient Express is set to debut its much-anticipated Corinthian.

The capacity increase is being driven primarily by larger vessels.

The full market breakdown, including detailed capacity data for all 57 cruise lines, is available in the 2026 Cruise Industry News Annual Report.

AIDA Announces Deployment for 2027-28 Winter Season

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AIDA Announces Deployment for 2027-28 Winter Season

AIDA Cruises opened bookings for its 2027-28 winter season on Wednesday, the company announced in a press release.

The deployment includes over 300 cruises to a wide range of destinations, including the Canary Islands, Northern Europe, the Caribbean, South America, the Indian Ocean and South Africa.

Among the highlights of the season are the itineraries to tropical destinations, including the Caribbean and Central America.

According to AIDA, three ships will sail in the region: the AIDAbella, the AIDAluna and, for the first time, the AIDAprima.

The vessels will offer a series of 14- to 21-night island-hopping cruises departing from ports like La Romana in the Dominican Republic and Bridgetown in Barbados.

Other highlights include the “big winter breaks” onboard the AIDAmar, which offers round-trip cruises to warmer destinations from Hamburg, Germany.

The ship’s lineup includes a 48-day itinerary to Brazil and South America, in addition to a 21-day journey to the Azores and Morocco.

Also sailing from Germany, the AIDAnova is set to offer a series of winter sailings departing from Hamburg that visit ports in Scandinavia, Denmark and major ports in Western Europe.

The Canary Islands are set for a strong season, with the AIDAsol, the AIDAstella and the AIDAcosma offering itineraries that sail to Madeira Island.

The AIDAblu will offer a mix of itineraries that sail to both the Indian Ocean and South Africa, visiting destinations in Mauritius, Seychelles, Madagascar and La Réunion, in addition to Cape Town, East London, Durban, Port Elizabeth and Walvis Bay, Namibia.

According to the company’s press release, guests who book sailings of the new season by April 30, 2027, will receive discounts of up to 975 euros per person.

Additional benefits include free choice of cabin, a Rail&Fly ticket valid throughout Germany for travel by train and two bottles of mineral water onboard daily.

Of note, AIDA did not announce plans to offer itineraries in the Middle East and the Arabian Gulf in 2027-28.

Earlier this year, the company decided to cancel all of its sailings in the region scheduled for 2025-26 due to security concerns.