To agents’ delight, new cruise ships steaming for the West Coast

The Norwegian Bliss, shown here in a rendering, will make a June debut in Seattle.LONG BEACH, Calif. — For years, agents on the West Coast have pleaded with suppliers to put new cruise ships in ports near their clients. Now they’re getting their wish.

This year, the Norwegian Bliss will make a June debut in Seattle, the first time a new Norwegian Cruise Line ship has been stationed in the West since the Norwegian Star began sailing in Hawaii in 2001.

Next year, Carnival Cruise Line will launch its latest ship, the Carnival Panorama, in Long Beach, Calif., while Royal Caribbean International will move the Ovation of the Seas, just 2 years old, to Seattle.

Together, the three ships will add more than 12,000 new or nearly new lower berths, at least seasonally, to the West Coast market.

“It’s very exciting. There’s been a big need out here for a long time,” said Betsy Geiser, vice president at Uniglobe Travel in Irvine, Calif. “Historically, it’s been older ships and smaller ships. Carnival’s making a big improvement by bringing [the Panorama] here.”

With their proximity to the Caribbean, East Coast ports, particularly Miami and Fort Lauderdale, have long been the default homeports when a new vessel emerges from the shipyard.

In recent years, ports such as New York have also benefitted as fleets grew and lines cultivated new markets.

But in a sense, the West Coast is the cradle of the industry, said John Mast, vice president of marketing for Expedia CruiseShipCenters in Vancouver.

“It’s important to remember that Princess, with that run down to Mexico, sort of kicked off the U.S. cruise industry in many ways,” Mast said.

The California-Mexico itinerary, immortalized in “The Love Boat” television show, is still a mainstay of the market. Carnival plans to enrich Ensenada with new port activities in a bid to make Long Beach one of its biggest hubs.

“I think there’s been a renaissance going on for the West Coast, and I think that Carnival’s investment is a very strong indicator of that,” Mast said.

There are several reasons why the region is enjoying a rebirth, Mast said. One is the recent expansion of the Panama Canal. Before 2016, the cruise industry’s newest and largest ships couldn’t fit through the locks. Now that a wider channel has been opened, it is easier to move most large ships back and forth.

Also, after several years in which European cruise seasons were marred by terrorist activity, domestic ports have become more attractive long-term investments, especially in excursion-rich Alaska.

Mast said the new ships, with their go-kart tracks and Imax theatres, can help attract a younger demographic to Alaska.

“It seems kind of gimmicky to have a racetrack on the roof,” he said, “but the reality is that Alaska is a wonderful summer vacation for families. Families are a huge market. If I know kids, that will immediately get them excited, and we know that kids play a role in forming the vacation choice.”

For agents, the practical impact of having news ships on the West Coast is that they are easier and more profitable to sell.

Anita Pagliasso, president of Ticket to Travel in San Jose, Calif., said, “Cruisers are very excited about something new. It becomes lucrative because the pricing’s always higher when a brand new ship comes out, so the higher the pricing, the higher the commission. It goes hand in hand, I think.”

Pagliasso said the opportunities extended beyond West Coast agents.

“I think some of the feedback I got, even some of the agents in the Midwest, was that [clients] have gone to Florida enough, and they want something different,” she said. “This is a great opportunity for not only West Coast agents to promote these ships but other agents who have clients who have done all the cruising out of Florida and are looking for something new and exciting.”

Cunard to return to Alaska after 20-year absence

Image result for cunard queen elizabeth

Cunard is set to return to Alaska for the first time in more than two decades next year.

Queen Elizabeth will begin its voyage from Yokohama, Japan, on May 5, 2019, to Alaska where it will remain through June for its first season.

The 2,092-capacity vessel will offer four 10-night roundtrip Vancouver sailings throughout May and June 2019.

After completing its four voyages, the ship will sail down the west coast of the United States through the Panama Canal to New York before going on to Iceland and the UK.

Itineraries feature scenic cruising through the dramatic waterways of the famous Inside Passage as well as full days in several of the region’s highlight ports to discover the history and culture of the area.

Guests will experience the gold rush spirit of Skagway and Juneau, the native tribes of Ketchikan and the Russian charm of Sitka.

Angus Struthers, Cunard’s vice-president marketing, said: “We’re thrilled to make our return to Alaska, one of the world’s must-see destinations.

“As the majestic Queen Elizabeth undertakes her first season there, our guests can explore the region with highlights including the natural wonders of Tracy Arm Fjord and the Hubbard Glacier.”

Guests can enjoy a Britannia Balcony Stateroom booked with a Cunard Fare from £5,449 per person.

The Freedom of Cruise Ship Redeployment

The Freedom of Cruise Ship Redeployment
PHOTO: The wake behind Carnival Cruise Line’s Carnival Vista. (photo by Mark Leppert)

When it was uncertain that Cuba would remain open to roundtrip cruises from the United States, it was never a worry that the ships on the route would be incapable of redeployment.

Executives like Frank Del Rio, president and chief executive officer for Norwegian Cruise Line Holdings Ltd., repeat that in troubled times, cruise ships can go anywhere.

It’s true. A ship originally slated for the Caribbean can easily end up in Alaska or Europe seasonally, but often that’s the plan all along.

What may not be anticipated are geopolitical tensions or fears of terrorism that warrant ships go elsewhere. The latter has been the reason cruise lines have shied away from Turkey in the Mediterranean, for example.

More recently, cruise itineraries from China have stayed clear of South Korea due to heated relations between the two countries.

It was looking for awhile like the Trump administration would cease permissions for cruises to Cuba, but thankfully Norwegian Cruise Line and Royal Caribbean International were allowed to continue and Carnival Cruise Line has since been able to make its inaugural run as well.

If not, the Norwegian Sky, Empress of the Seas and Carnival Paradise, respectively, would just have had to cruise to lands beyond, likely still in the Caribbean.


Photo Credit Dave Jones~Norwegian Sky leaving Miami

In the Caribbean and the Mediterranean, there are plenty of alternative ports to go to when some become off limits, but such is not always the case. For the Chinese cruise market, the loss of South Korea as a destination has limited where local ships can head, particularly on itineraries with short durations.

In those cases, Japan is an option, but port capacity saturation is then a concern.

Once a booming market, cruise lines may have to rethink their long-term Chinese potential. Princess Cruises’ Majestic Princess—partially for this reason, as well as consideration of other growth markets—has opted to no longer dedicate itself to China year-round as originally planned. It also now has intentions for Australia-based cruising in 2018 and 2019.

When a cruise ship is built generically for any market, it is easy to deploy anywhere in the world, but when it is purpose-built like the Majestic, it is more challenging to take away.

Whether or not the ship will see any sort of redesign prior to its Australian deployment is still to be determined.

Still, the vast majority of cruise ships are geared towards the American market and can go pretty much anywhere in the world, catering to our sensibilities just fine.

As ships have aged out of their original brands, they have often gone on to later service international clients for different companies. However, now foreign markets are demanding new-builds as much as the American one, leaving older ships somewhat in limbo.

It’s easiest for the most popular fleets to deploy wherever they need to and still have a following, but mature vessels have a harder time of either competing in high-traffic regions or being handed down to other markets.

That’s why it’s always crucial for the cruise industry to be developing new port and destination options for the wide variety of international vessels to service. As long as they exist, there are plenty of places to go around for them all.

Having movable assets is a freedom that most shoreside industries don’t have. Even with its occasional challenges, including tracking complex global conditions, the international cruise fleet has it good compared to, say, a fixed retail shop with poor sales in a failing regional neighborhood.