Alma Cruceros Reveals First Details of its New Cruise Line

Alma Cruceros has revealed the first details of its new cruise operation.

The startup brand is set to operate SunStone’s Ocean Victory during summer seasons starting in 2025.

According to its website, Alma is based in Málaga and plans to become the first luxury cruise line based in Spain.

The company is led by Elisardo Sánchez Burgos, who also serves as Executive President of the Premium Hotels Group.

“An idea that was conceived in May 2018 soon became a dream and is now becoming reality thanks to the enthusiastic and persevering efforts of a wonderfully talented team,” he said in a social media update.

Alma Cruceros is set to embark on its maiden season in April 2025. The maiden voyage sails from Las Palmas, in the Canary Islands, to Málaga, in the Western Mediterranean.

According to Burgos, the ship will operate primarily from Málaga, offering itineraries to ports in the region of Andalucía, as well as Ceuta and Melilla, two Spanish ports on the North African coast.

“Our project is very important to support the growth and consolidation of the cruise industry in these ports. In some of them, we will be the first shipping company in terms of number of calls,” he said in a LinkedIn post.

Bookings for the maiden season opened in June, with 16 cruises currently on sale for departures between April and October 2025.

In addition to Málaga, the Ocean Victory is also set to offer cruises departing from Barcelona and Tarragona for itineraries to different regions of Spain, including Costa Brava, Costa Azul and the Balearic Islands.

The 186-guest vessel will also sail to international destinations, with planned visits to ports in Corsica, France, and Sardinia, Italy. According to the company’s website, prices for a seven-night cruise start at 3,570 euros per person.

With an all-inclusive product, Alma Cruceros plans to offer an “oasis of sustainability and luxury experiences,” according to its website.

Originally designed for upscale cruises in remote parts of the globe, the Ocean Victory represents the “perfect fusion of modern luxury and eco-responsibility, offering an unparalleled onboard experience,” the company added.

Alma also said that its product will focus on the Spanish identity, with a celebration of the local culture that will resonate with Spanish-speaking guests.

Different aspects of the onboard experience, from gastronomy to entertainment, were tailored to reflect the Spanish heritage.

Part of SunStone’s Infinity Class, the Ocean Victory will operate for Alma Cruceros as part of a charter agreement announced back in April.

The 2021-built vessel also offers winter seasons in Antarctica for Albatros Expeditions as part of a different charter deal.

HX Announces MS Maud’s Return In April

HX (Hurtigruten Expeditions) announced the return of the Maud to service in April 2024, according to a press release.

After necessary repairs due to weather damage in late December, the Maud will set sail on an expedition around the British Isles. 

Guests will explore diverse coastlines and remote islands, led by HX’s Expedition Team. The ship will welcome Scottish weather presenter Carol Kirkwood on its second British Isles sailing, where guests can expect insightful talks and Q&A sessions while sailing from Douglas to Dover.

In July, HX’s Maud will venture into the Arctic, exploring Greenland and Iceland, with itineraries that bring guests closer to the local communities and wilderness of the north.

Starting in October, the ship will head south to Antarctica for a series of new expeditions combining the majestic Patagonian fjords with Antarctica. Highlighted itinerary is the 17-day Chilean Patagonia and Antarctica expedition. Additionally, the Maud will embark on 23- and 24-day sailings exploring South America, the Falkland Islands and South Georgia in a single adventure.

Zito: Swan Hellenic Ready for Strong Start-Up

The CEO of Swan Hellenic, Andrea Zito, said that the company is in a good position ahead of its launch in 2021.

“We are receiving only positive comments from the former customers of Swan Hellenic. The sector is reacting very well to the fact that Swan Hellenic is being resurrected in a way,” Zito told Cruise Industry News.

The first of two new expedition ships, the m/v SH Minerva, debuts into service for the brand in 2021.

The revived Swan Hellenic launched earlier this year. However, the brand is actually 70 years old and was acquired in December 2020.

“One and a half [years ago], the group started the negotiation and placed the order for two ships with Helsinki shipyard for delivery at the end of 2021 and mid-2022. And then the pandemic came. This was not really planned,” Zito said.

The coronavirus pandemic caused Swan Hellenic to postpone any announcements from spring to July. However, otherwise, Zito’s company had adjusted to the challenging conditions.

“It’s a little bit slower, but we are doing things very efficiently. It is amazing to realize how many things you can accomplish without travelling continuously,” he said, describing the challenges of having offices in different European countries.

Zito said that Swan Hellenic offers what seasoned travellers look for.

The company will sail to destinations in New Zealand, Pacific Islands, Russia, and, Zito said proudly, the semi-circumnavigation of Antarctica.

“Our ships are some of the very few ships that have Polar Class 5 … So we can stay longer, we can go deeper in the environment and, most importantly, we can go safer because the characteristics of the ships are of higher safety standards to ensure that passengers are well protected,” he said.

According to Zito, Swan Hellenic’s ultimate goal is to cover the whole world.

“It’s not just a box-ticking exercise, it caters to people who are thirsty for knowledge: they are curious and they want to discover various parts of the world. And the world is still very big.”