Tag Archives: Hurtigruten Expeditions

HX Pushes Marketing Efforts to Source Chinese Guests

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HX (Hurtigruten Expeditions) is pushing its marketing efforts in China with a new roadshow that will visit three cities in the country.

According to a statement,, experts from HX’s global headquarters will join the series of events, along with the presidents of the Association of Antarctic Tour Operators (IAATO) and the Association of Arctic Expedition Cruise Operators (AECO).

The roadshow is scheduled to take place from Sept. 9 to 13, 2024, with events in Guangzhou, Beijing and Shanghai.

“We hope to attract up to 500 travel partners, tourism bureaus, consulates and media guests to our afternoon events in three cities, so we want to ensure that the guests can get a lot of valuable information from the expedition cruise experts from our global headquarters,” said Joe Zou, HX sales director for Mainland China and Southeast Asia.

Zou also highlighted HX’s investment in China, noting that Antarctica expeditions are currently a “hot-selling product” in China.

Each event will include a presentation of HX’s ships and onboard experience, followed by in-depth discussions on topics such as the new company’s destinations for the 2025-26 season and sustainable initiatives.

“The international cruises we have been promoting have been a great success. In the past seasons, we found that Chinese tourists really like this international atmosphere. We have made this unique experience even better by continuously upgrading our ‘China Ready’ program with the headquarters operations department and the expedition team,” Zou added.

As part of the initiative, HX offers Chinese news and movies in its cabins, as well as Chinese dining options.

The company also hired Chinese nationals for its expedition teams, front desks and restaurants, Zou explained.

HX opened a regional sales office in Shanghai and further expanded its APAC division with the appointment of new executives in mid-2023.

HX Connects to Shore Power in Reykjavik

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HX (Hurtigruten Expeditions) celebrated a milestone when the Fridtjof Nansen became the first ship to connect to shore power at Midtbakki Terminal on June 9.

While at the Midtbakki terminal, the Fridtjof Nansen will use renewable electricity from Iceland, thus minimizing emissions during port calls in Reykjavik.

“The availability of sustainable shore power at the Midtbakki Terminal in the Icelandic capital is an important step in our efforts towards more sustainable shipping. We are proud to be able to supply another of our expedition ships, MS Fridtjof Nansen, with emission-free power in the harbour of Reykjavik,” said Claus A. Andersen, director of fleet operations at HX. “Using shore power is an important part of our strategy to make our expedition voyages climate-neutral by 2050.”

Sigurður Jökull Ólafsson from Faxaflóahafnir sf. (Associated Icelandic Ports) added: “HX is the perfect partner as they have broad experience with shore power connections on the Norwegian coast, and we are very pleased to be working with HX to take this innovative development forward. The expansion of shore power capacity is an important step to further improve the air quality in our harbour. We hope to encourage other operators to do the same.”

The inauguration of the new shore power connection on June 9 was attended by Halla Hrund Logadóttir, the current director of the Icelandic National Energy Authority Orkustofnun, and the Norwegian ambassador in Reykjavik, Cecilie Willoch. Willoch emphasized the importance of this collaboration to drive the green transition further in the future, including between local authorities, ports, cruise companies, shipbuilders and the technology industry.

HX Announces MS Maud’s Return In April

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HX (Hurtigruten Expeditions) announced the return of the Maud to service in April 2024, according to a press release.

After necessary repairs due to weather damage in late December, the Maud will set sail on an expedition around the British Isles. 

Guests will explore diverse coastlines and remote islands, led by HX’s Expedition Team. The ship will welcome Scottish weather presenter Carol Kirkwood on its second British Isles sailing, where guests can expect insightful talks and Q&A sessions while sailing from Douglas to Dover.

In July, HX’s Maud will venture into the Arctic, exploring Greenland and Iceland, with itineraries that bring guests closer to the local communities and wilderness of the north.

Starting in October, the ship will head south to Antarctica for a series of new expeditions combining the majestic Patagonian fjords with Antarctica. Highlighted itinerary is the 17-day Chilean Patagonia and Antarctica expedition. Additionally, the Maud will embark on 23- and 24-day sailings exploring South America, the Falkland Islands and South Georgia in a single adventure.