Royal Caribbean To Sell Azamara Brand To Sycamore Partners

Azamara Quest.

Royal Caribbean Group today announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash carve-out transaction for $201 million, subject to certain adjustments and closing conditions.

Sycamore Partners will acquire the entire Azamara brand, including its three-ship fleet and associated intellectual property. The transaction is subject to customary conditions and is expected to close in the first quarter of 2021. Royal Caribbean Group noted the transaction allows it to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea brands.

“Our strategy has evolved into placing more of our resources behind three global brands, Royal Caribbean International, Celebrity Cruises and Silversea, and working to grow them as we emerge from this unprecedented period,” said Richard D. Fain, Chairman and Chief Executive Officer of Royal Caribbean Group. “Even so, Azamara remains a strong brand with its own tremendous potential for growth, and Sycamore’s track record demonstrates that they will be good stewards of what the Azamara team has built over the past 13 years.”

“We are pleased that Royal Caribbean Group has entrusted Sycamore to support Azamara in its next phase of growth,” said Stefan Kaluzny, Managing Director of Sycamore Partners. “We are excited to partner with the Azamara team and build on their many years of success serving the brand’s loyal customers. We believe Azamara will remain a top choice for discerning travellers as the cruising industry recovers over time.”

Azamara’s value proposition and operations will remain consistent under the new arrangement, and Royal Caribbean Group will work in close collaboration on a seamless transition for Azamara employees, customers and other stakeholders. In conjunction with the transaction, Azamara Chief Operating Officer Carol Cabezas has been appointed President of the brand.

The transaction will result in a one-time, non-cash impairment charge of approximately $170 million. The sale of Azamara is not expected to have a material impact on the Royal Caribbean Group’s future financial results. Perella Weinberg Partners LP served as financial advisor to Royal Caribbean Group and  Freshfields Bruckhaus Deringer LLP provided legal counsel. Kirkland & Ellis LLP provided legal advice to Sycamore Partners.

The World’s Cruise Ships Can’t Sail. Now, What to Do With Them?

Port of Miami

By Fran Golden (Bloomberg) –Hundreds of people lined the banks of Glasgow’s River Clyde a few weeks ago for the rare sight of a small, high-end cruise ship sailing upriver—practically into the heart of the city. The Azamara Journey thrilled socially distanced onlookers by blasting its horn, typically a heralding of lively celebration. But this time nobody was there to wave on the deck of the 700-passenger ship, aside from the couple dozen members of its skeleton crew. This was no celebratory arrival, after all: it was a vessel on life support, just like every other ship dealing with the pandemic’s brutal wake.

Since mid-March, only a small handful of the world’s 400-or-so cruise ships have been able to accept passengers—all on hyperlocal itineraries. A few dozen are sailing the world with purpose, repatriating crew members from every corner of the globe. The rest are sitting idle in cruise ship purgatory, unable to sail commercially for the foreseeable future. (In the U.S., the industry has agreed not to resume business at least until Sept. 15.)

The problem for many cruise lines? Idling through the pandemic isn’t just bad for the company’s bottom line, it’s a potential death warrant for their costliest assets: the ships themselves. From mechanical issues to hurricane risks to regulatory hurdles that can constitute criminal offences, it’s a quagmire that the industry has never faced on this scale before. The expense is staggering. In a recent SEC filing, Carnival Corp.—whose nine brands comprise the world’s largest cruise company—indicated that its ongoing ship and administrations expenses would amount to $250 million a month once all its ships are on pause. With the company saying it’s unable to predict when cruises resume, that’s a long-term line item on a balance sheet that logged $4.4 billion in losses in the second quarter alone.

Here a Ship, There a Ship

As with aeroplanes, the first issue with maintaining an idle cruise ship is simply finding a place to park it. As many as 16,000 planes have been grounded in the pandemic, hiding out in dry and rust-proof places that range from hangars and airport tarmacs to desert boneyards. Ships are similarly scrambling to find the right conditions to weather the storm.

There’s not enough port space for every ship to dock at once, especially for huge ships that ordinarily carry up to 8,880 passengers and crew. This explains the celebratory sounds of the Azamara Journey’s “homecoming” in Glasgow (it docked at a cargo port rather than its usual cruise berth further outside the city). Less lucky vessels have had no choice but to drop anchor at sea, occasionally stopping in to the nearest port for provisions and fuel.

AIS Marine Traffic screen dump showing cruise ships (Blue) laid up.

This week, a cluster of 15 ships from Carnival Cruise Line, Royal Caribbean, and Celebrity Cruises was hanging out near the Bahamas, according to Cruisemapper.com, a ship-tracking site. The 6,680-passenger Symphony of the Seas, the largest cruise ship in the world, was off the Dominican Republic.

According to Bill Burke, a retired U.S. Navy vice admiral and Carnival’s chief maritime officer, getting the company’s 105 ships to their pause destinations—20 in the Caribbean, 40 in Europe, 35 in Asia, and 10 in the eastern Pacific—is a process that will stretch into the third quarter of the year.

High Maintenance

Parking is just the first pain point. To keep things shipshape and avoid costly repairs (much like how your battery might die if you leave your car sitting too long), the vessels must also be kept operating.

“Modern cruise ships are not designed or built to just be turned off and left at a pier,” says Monty Mathisen, managing editor of Cruise Industry News. “You are talking about massive amounts of machinery, electronics, and even steel that needs maintenance, checking, and preventative work.”

That mostly involves one of two scenarios, referred to in the industry as a “warm” or “cold” layup.

In warm layup, most systems are kept functioning; in cold layup more are shut down, such as ballast tanks, turbines, and gearboxes. Cold layups come with extra precautions, too, such as sealing off external doors and windows, moving linens to a dry place, putting mattresses on edge, opening all dresser drawers and closets, and sealing bathroom fixtures, to name a few.

An advantage to warm layup is shipping can quickly be put back into operation. Once the word comes down, Burke says, the ship can resume carrying guests within weeks—though it will still need to get a full crew on board and sail to the appropriate destination.

But warm layup requires more upkeep, and therefore more staff. Each ship has a “safe manning” team—about 120 crew members for a large ship. Among the necessary personnel, according to Carnival’s Burke: a deck crew to drive the ship, an engineering crew to run the electrical power and propulsion, a medical team to tend to staff needs (particularly in the time of Covid-19), security, and enough housekeeping and kitchen staff to keep everyone looked after and fed.

In the event of hurricanes or other bad weather, the ships have to be able to move. They also have to comply with environmental, safety, and other regulations or risk stiff fines, criminal charges, and other penalties, says Burke. In 2016, for example, Carnival received five-year probation and a $40 million fine on a criminal pollution conviction.

But there’s a time limit on this half-on strategy: According to shipping analysts at maritime intelligence company Lloyd’s List, the warm layup is only appropriate in the short term. After as little as six months, ships may lose certain certifications that allow them to sail legally.

A Ship Out of Water

Cold layups require fewer systems to run, and therefore, as little as 40 crew members: a bridge team, engine room operators, fire wardens, and hotel staff. But grinding operations to a near-halt makes it more difficult and expensive to restart. According to Lloyd’s Register’s layup guide, every corner of a ship, from the pump room to the living quarters, needs to be inspected for things like gas leaks and mould; electrical equipment, including the navigation systems, need to be removed from safe storage and reinstalled; and dehumidifiers all need to be removed before furniture and soft goods can be cleaned and put back in place. That’s why cold layups are seen as advantageous only in the event of an outage stretching to many months.

Burke says Carnival could move in this direction in the long term. According to Mathisen, Royal Caribbean has already committed to this tact. Its fleet is largely being protected by dehumidifiers—deployed everywhere from engine rooms to public areas.

When they’re ready to set sail again, the restart “can take weeks to months,” he explains, detailing delays that range from transporting crew back to the ship, going through bureaucratic recertification processes, or even financing expensive dry dock repairs.

A more drastic option is tying up the ship, shutting down all systems, leaving only some emergency generators running and a few fire safety crew and watchmen on duty. Cruise historian and writer Peter Knego paint a grim picture of what can happen in that scenario.

“The first thing that goes is the plumbing,” Knego says. “If you don’t have the plumbing active and somebody’s actually flushing toilets and running water through the system, rust sets in, the pipe starts to disintegrate, and then you have major problems.”

HVAC systems and wiring are next to go. “And then just the fact they are laid up in saltwater, salt air, decaying everything very quickly,” Knego explains. “You literally have to tear the infrastructure to make repairs if a ship has been idle for too long.” With long-term layups, issues like rot start to crop up.

If that sounds like a slow and painful death, some companies are just ripping off the Band-Aid instead. In its second-quarter financial filing, Carnival said it plans to retire at least six older ships, which could potentially be sold another cruise company or for scrap—usually for anyone’s best offer. Costa Cruises brand’s 24-year-old Costa Victoria is reportedly destined for a scrapyard. A ship out of water is, alas, worth less than the sum of its parts.

© 2020 Bloomberg L.P

Western Australia Committed to Growing Cruise Business

Ovation of the Seas arrives in Perth

“The State Government (of Western Australia) is committed to growing the cruise industry by addressing regulation and infrastructure issues,” said Tourism WA (Western Australia) Acting CEO Stephen Wood.

Among the changes for cruise operators, casino operations are permitted when ships are traveling between WA ports.

With nine ports, including Perth as a key homeport, WA is in close proximity to ships coming from Southeast Asia, offering a variety of niche destinations.

Mid-West Ports recently installed two sets of shore tension units for Geraldton, Wood said, to ensure reliable berthing. There is also funding heading to Kimberly Ports to purchase an all-tide gangway system for the Port of Broome.

In Exmouth, a steering group has been formed to enhance anchor and tender operations. Wood said Exmouth was a transformational cruise port that holds the key to growth for WA.

“Perth and the port city of Fremantle are also undergoing massive transformations, thanks to unprecedented levels of public and private investment, making both more attractive places to visit,” Wood told Cruise Industry News. “Perth has seen redevelopments on a huge scale including improvements at Perth Airport and the Elizabeth Quay waterfront precinct. Fremantle is undergoing major redevelopment, with more than $1 billion in the investment pipeline. New small bars, restaurants, cafes and retail precincts have popped up in both cities, giving cruise visitors many shore options for dining and shopping.”

Recent highlights included the Queen Mary 2 making a visit to Busselton, with a return call planned in February 2018. The Ovation of the Seas called in Fremantle last December and comes back earlier this year, with a November call on the books.

This coming season will see 44 cruise ship visits for Fremantle, a small decline as some capacity has been moved elsewhere. Cruise & Maritime Voyages is a key customer, homeporting the Astor for a fifth consecutive season.

Inaugural visits are scheduled by the Regatta, Ocean Dream, Azamara Journey, L’Austral, Seven Seas Navigator and Golden Princess.

Tourism WA is pushing its strategy to make its nine ports a key cruise destination, by developing the necessary infrastructure to serve industry capacity, according to Wood.

“Since 2012, Tourism WA has helped to deliver 30 ‘Welcoming Cruise Passengers to the West’ workshops to more than 1,000 tour guides/drivers and volunteers across the state,” he said.

In addition is a newly accredited training program for tour guides funded by Tourism WA, which will debut in Geraldton, Busselton, and Albany.