MSC Cruises said it will give a free, transferable cruise on select 2014 sailings of MSC Divina in the Caribbean for anyone who books the ship for a Mediterranean cruise next summer before Oct. 31.
A $500 deposit on the Mediterranean cruise is required to take advantage of the offer.
Divina began sailing in North America about a year ago on seven-day Caribbean itineraries out of Miami. It will return next summer to Mediterranean itineraries from May 16 through Sept. 19.
MSC is promoting a $1,899 package that includes roundtrip airfare to Rome or Barcelona, a seven-day cruise, a two-night post-cruise stay in a four-star hotel and all transfers needed.
Travel gateways are New York, Chicago and Miami. Government taxes and fees are extra.
Winds and rain from Hurricane Gonzalo have forced cruise ships in the Caribbean east of Puerto Rico to alter their itineraries.
Carnival Cruise Lines and Royal Caribbean International are among the cruise lines that have skipped ports of call because of the storm.
Royal Caribbean said Jewel of the Seas did not call at St. Maarten on Oct. 13. The ship spent Monday at sea before returning to the scheduled itinerary, calling at Antigua on Tuesday, Oct. 14.
Explorer of the Seas departed San Juan at 9 p.m. on Oct. 13, instead of staying overnight.
Allure of the Seas is sailing a modified western Caribbean itinerary. The ship will now visit Falmouth, Jamaica on Oct. 15 and Cozumel on Oct. 17.
The storm led to Carnival Liberty staying at sea for a second day rather than calling at St. Thomas on Oct. 14. The cruise will go to Grand Cayman and Cozumel before returning to Port Canaveral. Carnival Breeze will stay at sea rather than call at La Romana, Dominican Republic, on Oct. 14.
Carnival Conquest’s original eastern Caribbean itinerary out of Miami was scrapped in favor of a western Caribbean route that will stop in Cozumel, Belize, Mahogany Bay (Honduras) and Costa Maya (Mexico).
The hurricane is expected to strengthen from its current Category 1 status and move toward Bermuda later this week.
The Caribbean remains the top cruise destination for North Americans — it is the closest warm-weather getaway for many U.S. travelers, and it is associated with fun in the sun, a dash of culture and a hefty dose of shopping. The region has also become a bargain hunter’s paradise, with fares down much further than the cruise lines would prefer.
The cruise industry attributes fare declines to a recent 12 percent increase in capacity, plus negative publicity that has mostly affected first-time cruisers and impacted three- and four-day cruises. The Feb. 12 edition of Bloomberg Businessweek published a story titled, “A Caribbean Crowded With Ships Means Discounts for Cruise-Goers,” describing the plight of the cruise lines with “a flood of new cabins to sell.”
Caribbean capacity will fall next year, although not to the degree that cruise lines had hoped. Robin Farley, an analyst with financial firm UBS, said that a 1 percent rise in capacity during the first quarter will be counteracted by a 3 percent drop the following three quarters.
Changes contributing to the fluctuation in stateroom totals include a lull in Norwegian Cruise Line’s aggressive newbuild program. The company will not have a delivery for 18-plus months between last February’s launch of Getaway and the debut of Escape, set for October 2015. Addtionally, Royal Caribbean International’s 5,400-passenger Allure, the largest cruise ship in the world, will leave the Caribbean next year to sail from May to October out of Barcelona, Spain. MSC Cruises has also rethought the announced year-round deployment of the 3,502-passenger Divina out of Miami. Instead, the ship will spend part of next year in Europe.
Royal Caribbean will see the highest overall capacity increase in 2015 at 7 percent and the highest Caribbean increase at 1.7 percent. The Caribbean growth comes from the 4,180-passenger Quantum of the Seas, which has special features that analysts believe will allow it to maintain premium pricing. The ship will sail in the region from November to May only, and this short stint is expected to keep prices up.
Cruise industry veteran Bob Dickinson, leaving his consultancy for Carnival Corporation in May, has for decades said that demand must grow in order for prices to grow, and that the first-time cruiser is of the highest importance. For some travel agents, low pricing has been a boon for bringing in first-timer cruisers and for up-selling onboard accommodations.
Lindsey Kunzer, team leader for Liberty Travel in Los Angeles, noted that promotions and deep discounts have helped make this booking season a good one.
“Though there may be less commission made per booking, there were more bookings brought in by these promotions,” Kunzer said.
Mark and Jason Jacobs, respectively CEO and president of TA4Life in North Potomac, Md., and Orange County, Calif., see that low rates and inexpensive airfare are helping expand the cruise market. The pair report that their agency is making a lot more revenue — though pricing is down, many clients are choosing higher categories of accommodations.
“The Caribbean was neglected for a while, as cruise lines pulled out and went elsewhere — mainly Europe — for higher per diems and pricing in euros,” Mark Jacobs said. “Now that airfares are prohibitive in Europe and cruise fares are lower, we’re seeing a real resurgence [in the Caribbean].”
Some agents have looked outside cruising for higher commissions in recent years. The Jacobs brothers began selling all-inclusive land-based vacations a few years ago, in addition to cruises.
“All-inclusives are skyrocketing, and we are getting commissions on air,” Jason Jacobs said. “We did see some loosening up on cruise line non-commissionables at the Vacation.com conference, and some indications that there may be more commissioning on shore excursions and air from the cruise lines.”
The brothers are also looking more to river cruising, where commissions are bigger.
If pricing slowly strengthens, agents and cruise lines will see whether or not the new cruisers attracted to discounted rates stick with cruising as a Caribbean vacation, as well as how the Caribbean stands up to competing cruise destinations.
MSC Cruises said it will give a free, transferable cruise on select 2014 sailings of MSC Divina in the Caribbean for anyone who books the ship for a Mediterranean cruise next summer before Oct. 31.
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