Carnival Cruise Line to Launch New Loyalty Program in 2026

Carnival Cruise Line to Launch New Loyalty Program in 2026

Carnival Legend arriving in Liverpool, photo credit Spacejunkie2 Flickr account.

Carnival Cruise Line announced today it will launch its new loyalty program, adding new features, new ways to earn status, new reward categories and a new name: Carnival Rewards.

The new program will take effect in June 2026, providing guests plenty of time to learn about the changes while they continue to earn status in the current Very Important Fun Person (VIFP) program that will be their entry point into the new program, the company said in a press release.

Carnival Rewards is introducing a dual-earning structure where guests accumulate both Carnival Rewards points that can be redeemed on Carnival purchases and status-qualifying stars that will determine a guest’s tier status.

Instead of focusing solely on the number of nights guests sail, which is the model Carnival currently follows under its VIFP program, Carnival Rewards will offer more opportunities to earn rewards and achieve higher status levels based on spend, including cruise fare and onboard activities, the company said.

The new program will be closely tied to everyday spending on the co-branded credit card with Barclays – the Carnival Rewards Mastercard – allowing cardmembers to earn points and status even faster.

“The evolution of our loyalty program to Carnival Rewards represents our commitment to creating more meaningful recognition for our valued guests. Our current VIFP program has served us well for many years, and while we’ve enjoyed truly extraordinary growth in our loyal customer base, it has become challenging to deliver the exceptional experience our Diamond and Platinum members deserve,” said Christine Duffy, president of Carnival Cruise Line. “

By introducing a points-based system, we’re enabling greater flexibility so guests can personalise their rewards in ways that matter most to them. This transition honours our past while building a future where loyalty is recognised through both cruising frequency and overall engagement with the Carnival experience, bringing Carnival Rewards into the top tier of travel loyalty programs that provide our guests with ways to earn status and points through their everyday spending on the Carnival Rewards Mastercard.

Guests will earn Carnival Reward points as well as status-qualifying stars on every eligible Carnival purchase, including cruise fares and onboard purchases. The dual structure gives guests more control over their rewards and status.

  • Points can be redeemed for almost anything Carnival offers, including onboard activities, spa treatments, speciality dining and even toward a future cruise.
  • Stars introduce a new way to unlock higher status among the four tiers: Red, Gold, Platinum and Diamond. Status is earned over two years and retained for the following two years.

As part of the transition to Carnival Rewards’ launch on June 1, 2026, members’ existing status will carry over and serve as a new entry point into the program for two years through May 31, 2028.

Diamond members will retain their status for six years through May 31, 2032. This ensures that all current loyalty statuses are honoured while giving members time to familiarise themselves with the enhanced rewards. Guests will continue earning VIFP status as usual until the new program launches. In addition, upon launch of the Carnival Rewards program, current cardmembers, as well as any new cardmembers between now and the launch of the updates, will have the balance of their Fun Points converted to Carnival Rewards points in their Carnival Rewards account.

Carnival Cruise Line Celebrates 35 Years at Port Canaveral

Carnival Cruise Line Celebrates 35 Years at Port Canaveral

Carnival Cruise Line marked 35 years of cruises from Central Florida with a special celebration aboard its Mardi Gras on Saturday.

Carnival began sailing from Port Canaveral in 1990, and has grown its operations over the years to homeport more ships than any other cruise line and embark more than 1.2 million guests from the port annually, the company said in a press release.

To commemorate the anniversary and longstanding partnership, Carnival hosted an onboard celebration. The event included several members of the community, such as leaders from the Canaveral Port Authority, the United States Coast Guard, and Brevard County.

David German, Port Canaveral’s vice president of cruise business development, presented Carnival with a framed Canaveral Port Authority Board of Commissioners proclamation, documenting the special resolution the board passed this week to recognize the economic growth created by the 35-year relationship.

The cruise line also announced the charitable donation of a hybrid pickup truck that will support the work of Keep Brevard Beautiful, a non-profit organization dedicated to environmental conservation in the area.

The donation coincides with the weekend of World Ocean Day, emphasizing Carnival’s commitment to sustainability and environmental stewardship.

Carnival, which homeports four ships year-round and another ship seasonally at Port Canaveral, recently announced it will enhance offerings further by deploying its next new ship to the port. Sister ship to the Mardi Gras, the Carnival Festival is now under construction and will bring all new features into the Carnival fleet, including music-themed zones and the cruise line’s largest-ever water park, when it debuts in 2027.

Pick up truck

“Port Canaveral has been a cornerstone of Carnival’s success for 35 years,” said Christine Duffy, president of Carnival Cruise Line. “We’re proud to celebrate this incredible milestone alongside the community that has been such an essential part of our growth. Our exciting growth continues with the opening of Celebration Key next month, our exclusive destination that will really be a game-changer for us and for our guests.”

The Carnival Vista, which is homeported in Port Canaveral, will make the first official visit to Celebration Key for the destination’s grand opening. All Carnival ships sailing from Port Canaveral offer sailings that visit Celebration Key on Grand Bahama, which will offer guests the ultimate day in paradise.

With over 300 annual departures from Port Canaveral, Carnival guests contribute an estimated $450 million in economic impact to the region before and after cruises.

“We are proud to celebrate Carnival Cruise Line’s 35th anniversary of sailing from Port Canaveral and humbled by what this milestone represents,” said Capt. John Murray, Port Canaveral CEO. “From the inaugural sailing of the TSS Carnivale in 1990 to having five year-round and seasonal vessels in their homeported fleet today, Carnival Cruise Line is our longest continuous cruise business relationship, contributing economic value over the decades for our Port community, the Central Florida region and our state.”

NCLH and Royal Caribbean on Steepest Growth Curve to 2033

Norwegian Cruise Line Holdings has set an aggressive growth course to 2033, increasing its estimated annual passenger capacity from about 2.8 million at the start of 2025 to more than 4.2 million by 2033, a 50 percent increase or approximately 5.5 percent each year, according to the 2025 Cruise Industry News Annual Report.

Royal Caribbean Group will grow its capacity from an estimated 8.5 million to 10.8 million guests, for a 27 percent increase over the 2025-2033 time period, or 3 percent per year.

MSC Cruises, including Explora Journeys, is closely behind Royal Caribbean’s growth curve, going from a 4.2 million passenger capacity at the start of the year to 5.2 million in 2033, and a 25 percent increase, or less than 3 percent per year.

Carnival Corporation will have the most modest growth over the time period, based on its current orderbook, going from an annual passenger capacity of 12.6 million at the start of 2025 to 13.9 million in 2033, for a 10 percent increase, or about 1.1 percent per year.

And while Carnival Corporation remains the largest company with a market share of 31.8 percent, based on its existing brands and fleets, the single largest brand by 2033 will be Royal Caribbean International with a market share of 18 percent and 24.6 per cent for the group as a whole.

MSC will have a market share of 11.8 percent and NCLH 9.7 percent.

The 2025 Cruise Industry News Annual Report is available in digital and printed formats. Order today by clicking here.