Royal Caribbean Aiming for Return to Normality, Strong 2023

Posted on 7 November, 2022 by Spacejunkie2

Jason Liberty, President and CEO of the Royal Caribbean Group, shared some insight on the company’s deployment and sourcing plans for the upcoming year.

Speaking on Thursday’s third-quarter earnings call, he revealed hopes for a return to normality in 2023, focusing on a strong U.S. market.

“While we are still early in our planning cycle, 2023 is shaping up to be a strong year for the company and in the return to normal, typical business,” Liberty said.

“Our overall capacity will grow 14 per cent compared to 2019 on account of ten new ships which have joined or will join the fleet across our brands during this period,” he added, noting that the growth will be achieved despite previous ship disposals.

Liberty also said that deployment across markets is “relatively unchanged” compared to 2019 with the Caribbean representing just over half of the overall deployment and Europe with almost 20 per cent.

“Asia is in the low single digits, with no planned deployment in the high-yielding China market,” he said.

About 18 per cent of the U.S. population is within driving distance to a U.S. homeport, Liberty added, with the “Short Caribbean” product upsized by 35 per cent compared to 2019.

Perfect Day at CocoCay has also been an important part of the deployment, with 65 per cent of the guests sailing on Royal Caribbean International’s Caribbean itineraries in 2023 set to visit the private destination in the Bahamas. The number of calls is up 30 per cent from 2019, he said.

“We expect almost 80 per cent of 2023 guest sourcing to come from North America as we continue to see particularly strong demand from that customer,” Liberty said.

Royal Caribbean’s multi-brand strategy also allows for efficient guest sourcing around the world, he added.

“Our global brands’ appeal and nimble source model allows us to attract the highest yielding guest and partially mitigate the impact from a strong dollar.”

Celebrity Beyond Christened, Sets Sail From Port Everglades

Posted on 6 November, 2022 by Spacejunkie2

The new Celebrity Beyond set sail from Fort Lauderdale following its christening, Celebrity Cruises announced in a press release.

Kicking off its inaugural season in the Caribbean, the vessel’s sailing was marked by a series of festivities, including its official naming ceremony, the company said.

Led by the godmother Simone Biles a 19-time World Champion, seven-time Olympic Medalist and most decorated American gymnast in history, the event was also attended by Captain Kate McCue. She, according to Celebrity, is the first and still only woman to be named captain of a large cruise ship.

“I can think of no one better to be the Godmother of this incredible ship than the G.O.A.T. herself – Simone Biles,” said Jason Liberty, President and CEO of the Royal Caribbean Group, the parent company of Celebrity Cruises.

“This ship’s beauty, power, and resilience set the standard by which all others will be measured. Simone’s determination, progressive nature, empowered attitude, and grace in the face of challenges make her such an inspiration to so many around the world. All of these attributes are why Simone Biles is perfectly suited to watch over Celebrity Beyond’s journey,” he added.

“I’ve been waiting for this day to arrive for a long time, and I am ‘Beyond’ excited to be able to share her with our guests. She is the gold standard by which other ships are built and embodies the meaning of relaxed luxury,” said Lisa Lutoff-Perlo, Celebrity Cruises President and CEO.

“She is ‘FULL’ of wonder and excitement and our guests will undoubtedly feel reconnected to the world around them as they visit new destinations and immerse themselves in culinary experiences and wellness amenities not found anywhere else at sea.”

Alongside Liberty, Lutoff-Perlo and other Celebrity Cruises executives, Simone Biles officially named Celebrity Beyond in a ceremony attended by 2500 guests and media, capped by a live performance from singer and songwriter, Leona Lewis.

“It is an honour to be selected as Beyond’s Godmother and to join such a distinguished group of strong, barrier-breaking women named Celebrity’s Godmothers before me,” said Simone Biles.

“I appreciate the important message this designation holds in recognizing our accomplishments as empowering women, and I am honoured to share the stage today with fellow brave, boundary-breaking leaders like Lisa-Lutoff Perlo and Captain Kate McCue,” she added.

According to Celebrity, the arrival to the U.S. of Celebrity Beyond ushers a “new era of cruising,” coming on the heels of a new brand campaign that aims to “define what a relaxed luxury resort at sea is.”

As it kicks off its inaugural season, the vessel will offer Western and Eastern Caribbean itineraries visiting Grand Cayman, Puerto Plata, Cozumel, St. Thomas and more.

Celebrity Apex to home port in Southampton in the 2024 season

Posted on 2 November, 2022 by Spacejunkie2

Celebrity Cruises’ second Edge-class ship, Celebrity Apex, will homeport in Southampton for its entire 2024 season.

Apex – which will be the first Edge-class ship to sail out of Southampton – will replace Celebrity Silhouette and offer four- to-13-night sailings from May through November 2024.

Itineraries include a 12-night Norwegian Fjords and Arctic Circle cruise, as well as sailings to Ibiza and the Mediterranean.

Following feedback from its travel partners, the line has announced its UK deployment two weeks in advance of the launch date for the first time, to allow agents to pre-register interest from guests.

To support the trade in selling the vessel, the line will host 600 agents onboard Apex in 2023, across a range of ship visits and seminars.

Agents will also have access to a suite of training and marketing tools via Celebrity Central, including webinars; digital “Be the first to book” banners; fact sheets; talking points; itinerary flyers; and print adverts.

New training modules featuring Apex will also be available on Celebrity Passport. Agents selling Apex can also earn up to £20 per booking on all 2024 bookings via Celebrity Rewards.

From 1 November to 5 December 2022, agents can earn up to £50 Celebrity Rewards points per booking on all 2023 sailings, across all stateroom categories.

Lisa Lutoff Perlo, president and chief executive of Celebrity Cruises, said: “Having one of our award-winning Edge Series ships sailing from Southampton will offer an experience like no other from the UK.

“Celebrity Cruises continues to redefine cruising, taking our guests to the world’s best places on the world’s best places.”

The line’s vice president and managing director EMEA, Jo Rzymowska, said the UK “has always been integral to the success” of the company, and homeporting Apex from Southampton “underlines our commitment to this market”.

“There is a huge appetite from UK guests who share our curiosity for people, places and cultures, and our passion for opening up the world through a love of travel.

“We invest a lot in the training of our travel partners because what’s really important to us, is that they can talk about what makes Celebrity different and what makes us unique, therefore they’re not just selling a big white ship. And that is really important.

“I’m looking forward to welcoming even more of our guests onboard Celebrity Apex when she raises the bar for cruising from Southampton in 2024.”