Celebrity Cruises to eliminate NCFs on some June bookings

By Tom Stieghorst

Celebrity EquinoxCelebrity Cruises will pay commission on what is typically invoiced as noncommissionable cruise fare (NCF) on some cruises sold in June by travel agents in North America.

The extra commission applies to 2015 sailings, if agents book veranda cabins and above. NCFs can account to 10-15% of the total cruise price.

Celebrity’s offer to agents coincides with a renewal of its 123Go! promotion to consumers. The offer to agents is being styled as “123 Thank You.”

Payments on the NCF portion of the sale are on bookings of all duration and every geographic area, said Dondra Ritzenthaler, Celebrity’s senior vice president of sales.

Dondra Ritzenthaler“We have never done anything like this before,” Ritzenthaler said.

Ritzenthaler said that 2015 bookings were not notably behind or in need of a boost.

“It’s a 30 day way to say thank you to all of our travel partners who have really supported us through all of our promotions,” she said.

Royal Caribbean to expand Cape Liberty

By Tom Stieghorst
Royal Caribbean Cruises Ltd. (RCCL) said it will build a second terminal at Cape Liberty Cruise Port in Bayonne, N.J., a facility that serves the New York area.

Groundbreaking on the $55 million project has already occurred, and the terminal is expected to be completed in time for the arrival of Quantum of the Seas in November.

The 125,000-square-foot terminal will include check-in, customs and immigration, and luggage-processing space, as well as a 900-car parking structure and pier improvements.

RCCL opened Cape Liberty 10 years ago this month. Currently, the port is the year-round home of Royal Caribbean’s Explorer of the Seas and seasonally for Celebrity Cruises’ Celebrity Summit.

Gaining perspective with a look back at RCCL, Carnival Corp.

Gaining perspective with a look back at RCCL, Carnival Corp.

By Tom Stieghorst
*InsightLooking back 10 years at the two biggest cruise companies is one way to gauge how far the industry has progressed and gain some perspective on the problems of the day.

In 2003, the problems included terrorism, war, flu and the SARS respiratory virus. “A perfect storm,” Royal Caribbean Cruises Ltd. Chairman Richard Fain called it in his annual letter to shareholders that year.

On the shipbuilding front, RCCL made its first new order in 3½ years, for an “Ultra Voyager” class ship that would evolve into the Freedom of the Seas. The letter mentioned short cruises from Los Angeles had been restored, and a brand-new terminal in New Jersey called Cape Liberty was inaugurated.*TomStieghorst

Celebrity Cruises had launched a marketing campaign with the theme of ordinary people being treated like celebrities, the Serenade and Mariner of the Seas were added to the fleet and RCCL’s joint venture with First Choice Holidays, Island Cruises, had just turned profitable.

RCCL was hoping to regain the investment ratings on its debt that it had lost after the 9/11 terror attacks.

Flash-forward to 2013. Terrorism, war, flu and SARS, while not vanquished, were not hot-button issues. In his letter to shareholders, Fain says RCCL ordered no new ships for 2017 to keep capacity growth modest.

Royal isn’t sailing from Los Angeles anymore, but its Cape Liberty terminal in New York Harbor is more important than ever. Royal built six ships after Serenade and Mariner, with a seventh, Quantum of the Seas, due in November.

RCCL’s stake in Island Cruises was sold to Germany’s TUI, which is a 50-50 partner with RCCL in TUI Cruises. And the company is still trying to earn back its investment grade rating.

For Carnival Corp., 2003 was the year it finalized its landmark merger with P&O Princess Cruises. It was preparing to take delivery of seven ships in a nine-month stretch, including Cunard Line’s Queen Mary 2.

“I have never, in my 35 years in this business, been more excited and enthusiastic about the future of our company,” Carnival Corp. Chairman and CEO Micky Arison wrote.

Ten years later, the mood is less ebullient. Arison’s letter in the annual report is a bit retrospective; it notes his retirement as CEO of the company he has steered for three decades and salutes Carnival veterans Howard Frank and Pier Luigi Foschi, who also stepped down from executive roles in 2013, leaving the company’s day-to-day direction in the hands of a relative newcomer, Arnold Donald.

Arison’s letter says Donald brought “a fresh perspective and a new energy to our company. … His skills are ideally suited to lead the next stage of Carnival Corp. and PLC.”