Tag Archives: Celebrity Cruises

Royal Caribbean To Sell Azamara Brand To Sycamore Partners

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Azamara Quest.

Royal Caribbean Group today announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash carve-out transaction for $201 million, subject to certain adjustments and closing conditions.

Sycamore Partners will acquire the entire Azamara brand, including its three-ship fleet and associated intellectual property. The transaction is subject to customary conditions and is expected to close in the first quarter of 2021. Royal Caribbean Group noted the transaction allows it to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea brands.

“Our strategy has evolved into placing more of our resources behind three global brands, Royal Caribbean International, Celebrity Cruises and Silversea, and working to grow them as we emerge from this unprecedented period,” said Richard D. Fain, Chairman and Chief Executive Officer of Royal Caribbean Group. “Even so, Azamara remains a strong brand with its own tremendous potential for growth, and Sycamore’s track record demonstrates that they will be good stewards of what the Azamara team has built over the past 13 years.”

“We are pleased that Royal Caribbean Group has entrusted Sycamore to support Azamara in its next phase of growth,” said Stefan Kaluzny, Managing Director of Sycamore Partners. “We are excited to partner with the Azamara team and build on their many years of success serving the brand’s loyal customers. We believe Azamara will remain a top choice for discerning travellers as the cruising industry recovers over time.”

Azamara’s value proposition and operations will remain consistent under the new arrangement, and Royal Caribbean Group will work in close collaboration on a seamless transition for Azamara employees, customers and other stakeholders. In conjunction with the transaction, Azamara Chief Operating Officer Carol Cabezas has been appointed President of the brand.

The transaction will result in a one-time, non-cash impairment charge of approximately $170 million. The sale of Azamara is not expected to have a material impact on the Royal Caribbean Group’s future financial results. Perella Weinberg Partners LP served as financial advisor to Royal Caribbean Group and  Freshfields Bruckhaus Deringer LLP provided legal counsel. Kirkland & Ellis LLP provided legal advice to Sycamore Partners.

CELEBRITY CRUISES ANNOUNCES EUROPE 2022 DEPLOYMENT

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Celebrity Cruises has announced its deployment for Europe 2022, including Celebrity Apex, Edge, and the newly “revolutionized” Celebrity Silhouette sailing in the region.

Together, the six ships will visit nearly 100 destinations and offer an expanded overnight program in cities including Bordeaux, Istanbul, Jerusalem, Lisbon, Reykjavik, St Petersburg, Russia, and Venice.

Wi-Fi, drinks, and tips are now “Always Included” in a Celebrity cruise purchase. In addition, the line’s “Cruise with Confidence” program provides flexible cancellations and “best price guarantees”.

Apex, the second ship in Celebrity’s new Edge series, will sail Scandinavia and Russia and the Norwegian Fjords from the new homeport of Amsterdam. It will also offer Iceland, Ireland, and British Isles itineraries, ending the season with special Holy Land sailings roundtrip from Rome.

Edge meanwhile will sail from Rome and Barcelona on 7-night Mediterranean itineraries to culturally rich and romantic destinations in Italy, France, Spain, Turkey, and the Greek Islands.

It will end the season with some longer itineraries from Rome before returning to its homeport in Fort Lauderdale for the winter.

Silhouette will sail from Southampton, beginning in April 2022, to transport guests to a wide variety of popular European destinations from the Norwegian Fjords to Spain, Portugal, and the Italian Mediterranean. It will finish its Europe season in the Canary Islands in September and October.

Other Celebrity summer 2022 European offerings include:

– Celebrity Constellation sailing an array of 9- and 10-night Mediterranean itineraries between Venice, Rome, and Barcelona.

– Celebrity Infinity discovering the best of the Mediterranean on a special series of 7-night sailings between Venice, Lisbon, and Barcelona beginning in April 2022.

– And Celebrity Reflection treating guests to 10- and 11-night itineraries exploring Italy, Turkey, Croatia, Montenegro, and the Greek Islands from its new homeport of Rome.

The launch is supported by toolkits and guides on Celebrity Central and trade webinars hosted by sales and training teams so travel partners can become experts in all things Celebrity Cruises in Europe 2022.

Carnival Corporation and Royal Caribbean brands extend US cruise suspensions

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The two largest US cruise combines will not sail again until the new year at the earliest.
The North American brands of Carnival Corporation and those of rival Royal Caribbean Group confirmed an extension of sailings until December 31 – joining Norwegian Cruise Line Holdings, which confirmed an extension of its suspension of cruises across its three brands until the end of 2020.
The latest pause affects Carnival Cruise Line, Cunard North America, Holland America Line, Princess Cruises and Seabourn together with RCG lines Royal Caribbean International, Celebrity Cruises, Azamara and Silversea.
Global ocean cruising has already been shut down since March due to the Covid-19 pandemic with many lines already cancelling cruises well into 2021.
The US last week cleared the way for the cruise ship to resume sailing in American waters from November 1, but have yet to confirm when paying passengers will be allowed on board.
The US Centers for Disease Control and Prevention’s ‘Framework for Conditional Sailing Order’ will see cruise lines operate itineraries with no passengers on board to demonstrate the effectiveness of Covid-19 prevention measures and compliance with CDC measures.
Carnival Corporation chief executive Arnold Donald, confirming the extension of the pause in operations of its North American brands from December 1 until December 31, said: “Our highest responsibility and top priorities are always compliance, protecting the environment, and the health, safety and well-being of our guests, the people in communities we touch, our crew and shoreside employees.
“We continue to work with the U.S. Centers for Disease Control and Prevention, and global government and public health authorities, as well as top medical and scientific experts around the globe, on a comprehensive plan for the eventual restart of cruising in North America.
“With their collective guidance, we have developed and continue to update our enhanced health and safety protocols that are in the best interest of our guests, crew and overall public health.
“Whenever we restart our cruise operations in the US, we certainly look forward to welcoming our guests onboard.”
The date for restarting cruise operations will be communicated by each respective brand and available on their websites, Carnival Corporation said.
“The company and its brands are also notifying crew members, travel professionals and other stakeholders,” the group added.
RCG said: “Our primary goal continues to be a healthy return to service for our guests, crew and the communities we visit.
“As we work with the CDC and others toward this shared goal, Royal Caribbean Group will be extending the suspension of sailings to include those departing on or before December 31, 2020, excluding sailings from Singapore.
“Celebrity Cruises has already suspended their full 2020-21 winter programme in Australia and Asia.
“Additionally, Azamara has suspended their 2020-21 winter sailings throughout Australia and New Zealand, South Africa and South America.
“We will be reaching out to our guests and travel partners to share further details and address any questions or concerns they may have.”
Welcoming the CDC’s pathway for return to service announced on Friday, RCG said: “While we are eager to welcome our guests back on board, we have a lot to do between now and then, and we’re committed to taking the time to do things right.
“This includes training our crew in new health and safety protocols and conducting a number of trial sailings to stress-test those protocols in real-world conditions.”