Tag Archives: China

Ovation of the Seas joins Royal Caribbean’s fleet following delivery ceremony

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Richard Fain and Bernard Meyer
There is a new Royal Caribbean ship officially in the fleet, as of today.

Royal Caribbean took delivery of its 24th cruise ship, Ovation of the Seas, in a ceremony held today in Bremerhaven, Germany.  Ovation of the Seas is the third Quantum-class ship in Royal Caribbean’s fleet.

Royal Caribbean Chairman Richard Fain took delivery of Ovation of the Seas from Meyer Werft Yard’s Managing Partner Bernard Meyer at the official handover ceremony.

“Ovation of the Seas is magnificent,” said Richard. “Our thanks to the Meyer Werft team for their ongoing partnership in designing and building awe-inspiring ships with us.”

“It’s wonderful to welcome Ovation of the Seas to the Royal Caribbean family of ships,” said Michael Bayley, President and CEO, Royal Caribbean International. “We have once again introduced yet another one of the most technologically advanced cruise ships and the very first that has been built for the China market – a market we continue to demonstrate our commitment to expanding. Quantum Class has redefined the status quo, and we are excited for our guests in China and Australia to enjoy their extraordinary vacations onboard this stunner.”

Ovation of the Seas will now sail to Southampton, U.K., where the ship will offer a series of short getaways before she sets sail on her 52-night “Global Odyssey” culminating in the arrival to her homeport in Tianjin, China.

She will begin her first homeport sailing season in China from Tianjin in June 2016. Ovation, together with Quantum of the Seas, Mariner of the Seas, Voyager of the Seas and Legend of the Seas, will make up the largest fleet of any cruise line sailing in China.

Norwegian Cruise Line Names World’s First Purpose-Built Liner for Chinese Market Norwegian Joy

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‘Norwegian Joy’ pioneers Norwegian’s expansion into ‘world’s fastest growing cruise market’

Internationally-acclaimed Norwegian Cruise Line (NCL) has unveiled the English and Chinese names for the world’s first purpose-built cruise liner for the China market. The most innovative ship ever styled exclusively for Chinese guests has been named ‘Norwegian Joy’ – translating into Chinese as 喜悦号 (Xǐ Yuè Hào).The name Norwegian Joy emphasizes the experience that the ship will offer — 尽享喜悦  海上乐园, a promise that guests will ‘Experience Paradise on the Sea’.

“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” said Norwegian Cruise Line Holdings Chief Executive Officer Frank Del Rio. “Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.” 

 

Norwegian Joy

With a capacity of 3,900 guests, the new Breakaway Plus-class vessel will debut in China in Summer 2017. Norwegian Joy is designed specifically for the Chinese traveler, with cuisine and onboard experiences that cater to the unique vacation preferences of Chinese guests.  This unrivaled customization for the China market has involved detailed consultation with Chinese partners and local experts on the subtleties of Chinese culture and preferences.

The upscale cruise experience especially tailored for modern Chinese travelers extends from world-class entertainment to a wide range of specially curated fine international dining, unrivaled duty-free luxury shopping at sea and a new range of incredible first-at-sea activities onboard.

“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today,” said Senior Vice President and Managing Director of China, David Herrera.  “With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.”

Additional details, including the ship’s homeport, accommodations, dining and entertainment will be shared in the coming months.

 

Nuò Wéi Zhēn

In addition to the ship name, NCL has also revealed a new Chinese name and logo exclusively for the mainland China market. The company’s name will be represented by characters 诺唯真 (Nuò Wéi Zhēn), translating as a ‘Promising, Exclusive and Authentic’ cruise line, which perfectly reflects the company’s dedication to offering the premier cruise product in China. Along with outstanding entertainment, dining and upscale accommodations, Norwegian Cruise Line is renowned for a unique style of cruising known as Freestyle Cruising that offers guests the freedom and flexibility to dine, shop and enjoy entertainment on their own time schedule in a fun, relaxed, and energetic atmosphere. Only on Norwegian can guests enjoy their vacation at their leisure, with no set dining times, a wide array of dining experiences and a variety of award-winning entertainment.

To support NCL’s expansion in China, the company has opened offices in Beijing (Guomao CBD) and Shanghai (Xintiandi), supporting all three brands in the company’s portfolio – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

With a fleet of 14 liners cruising worldwide, Norwegian Cruise Line was this year voted “Europe’s Leading Cruise Line” for the eighth consecutive year in the prestigious World Travel Awards, as well as “Caribbean’s Leading Cruise Line” for the third time and “World’s Leading Large Ship Cruise Line” for the fourth year running.

Royal Caribbean signs deal with China’s Forbidden City Imperial Palace to showcase Chinese culture on Ovation of the Seas

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Royal Caribbean and the Chinese Imperial Palace Museum (the Palace Museum) held a joint press conference today at a signing ceremony for a Memorandum of Understanding (MOU) agreement in the Forbidden City’s Jianfu Palace. 

As part of the agreement, experts from different research fields selected by the Palace Museum will be invited to give lectures of Chinese history and culture to guests on Ovation of the Seas. 

The Palace Museum also will provide professional consultation of the ship’s interior décor and art program. In addition, signature pieces from the collections of the Imperial Palace Museum will be on display to promote the traditional culture and arts of China. Paintings and art pieces created by artists from the Palace Museum will be available for guests to purchase at auctions held onboard.

Ovation of the Seas, Royal Caribbean’s newest ship that debuts in April, will be the first to homeport in China immediately after its delivery and will begin service from Tianjin beginning June 2016.

The signing ceremony officially launches the “2016 – Let’s Ovation” campaign in China and marks the countdown to Ovation of the Seas’ maiden voyage in China.

“We are proud of the extensive collection of art and relics that represent the imperial treasures of the Ming and Qing Dynasties and it is our goal at The Palace Museum to showcase the traditional Chinese culture to people all over the world,” said Shan Jixian, Director of the Imperial Palace Museum. “This partnership with Royal Caribbean International and our programs on Ovation of the Seas will help to further these objectives. We are excited to promote the rich heritage of the Forbidden City and China to the guests of the world’s largest global cruise line and we hope to continue to expand on these efforts.”

Dr. Zinan Liu, President of North APAC and China, Royal Caribbean International said: “Cruising is becoming increasingly popular with Chinese travelers and Royal Caribbean’s award-winning and state-of-the-art ships with features found only on Royal Caribbean are very appealing to those consumers looking for a high quality vacation experience. Quantum of the Seas has been very well received by our Chinese guests and we are excited to now bring Ovation of the Seas to Tianjin. Sailing two of the world’s newest and most technologically advanced ships in China demonstrate our leadership and commitment to the market and this partnership with the Palace Museum showcasing China’s rich heritage will bring yet another unique element to our vacation offering.”

Ovation of the Seas will be officially launched in April 2016, when she departs Southampton for Tianjin, China on a 53-day Global Odyssey. She will begin her first homeport sailing season in China from Tianjin in June 2016. Ovation of the Seas, together with Quantum of the Seas, Mariner of the Seas, Voyager of the Seas and Legend of the Seas, will make up the largest fleet of any cruise line sailing in China.