Biggest, newest ships can thrive in Europe, Asia: Goldstein

Goldstein - 'In the Mediterranean, Europe and Asia-Pacific, the largest ships can be viable and thrive'Goldstein – ‘In the Mediterranean, Europe and Asia-Pacific, the largest ships can be viable and thrive’

Oasis of the Seas turning around in Barcelona this month and Quantum of the Seas going to China next year show that Europe and Asia can handle cruising’s biggest and newest hardware. As Adam Goldstein, president and coo of Royal Caribbean Cruises Ltd., put it: ‘In the Mediterranean, Europe and Asia-Pacific, the largest ships can be viable and thrive.’

When Oasis of the Seas made its inaugural call at Barcelona two weekends ago, it generated three times the media response of anything the company has ever done in the region, Goldstein said. Apart from the publicity, the operations were impressive—a ‘great accomplishment’ by the Port of Barcelona.

‘It clearly shows Europe is capable right now of supporting the biggest ships in the world and the infrastructure exists to support Allure of the Seas for a full season next year,’ Goldstein told Seatrade Med in Barcelona last week. ‘We now have the opportunity to deploy our biggest and best new ships here. This bodes well for the Mediterranean.’

It’s the culmination of a sequence of development. The current Oasis ‘micro-season’ paves the way for Allure’s full season. Going step by step over time gives everyone the chance to acclimate.

‘The infrastructure that exists to handle 6.4m passengers wasn’t here 20 years ago,’ Goldstein said. ‘The fundamental capability to accommodate growth in the Mediterranean is available if there’s adequate planning.’

From a source market perspective, Europe remains ‘a mainstay of the business for us and the industry. We’d all like to see the macroeconomic situation in Europe be better than it is,’ he added. However, the good news is that Spain is showing signs of recovery.

The market is growing, although at a slower rate. ‘We’re able to generate profitability here. It’s really attractive to cruise in Europe. The business is doing well,’ Goldstein told Seatrade Insider during an interview in Barcelona.

Last year cruises in Europe attracted nearly 1m non-Europeans, demonstrating resilience following the global recession.

And Asia is emerging as the third major cruise operating region of the world.

After the recent deal to sell Celebrity Century to China’s Ctrip.com International, it’s too early to tell how the relationship will develop. ‘We’re in discussions to see,’ Goldstein said. ‘They’re already a producer for us. We hope to maintain and build the relationship.’

The fact that Quantum of the Seas will operate year-round from Shanghai is ‘remarkable. It’s an amazing development for the Royal Caribbean International brand and the company to so quickly have one of our newest ships operating in China.

‘I don’t think anybody foresaw something like this,’ he said, adding that just 10 years ago, China was ‘a gray spot on the map’ for the cruise industry.

Next year Royal Caribbean will have four ships there, counting also Mariner of the Seas, Voyager of the Seas and Legend of the Seas.

Scenic Cruises unveils new pool concept for upcoming river ships

By Michelle Baran
Scenic Cruises plans to christen two river cruise ships in Europe next year, the 169-passenger Scenic Opal and Scenic Jasper.

The Opal and Jasper will introduce a new pool concept — a relaxation pool filled with warm water on one side, and a pool with a jet stream (enabling lap-like swimming) on the other.

The vessels will also feature a redesigned bar and lounge area and an indoor/outdoor extension of the Portobello restaurant, with the ability to enclose the area with a moving glass wall of windows.

The two new vessels will bring Scenic’s Europe fleet to 12, including the Scenic Gem, which is launching this year on the Seine in France.

In addition to launching two more ships, Scenic is adding several new itineraries in 2015, including a Bordeaux sailing and a Rhone-only sailing in France.

Other new sailings in 2015 will include a 16-day Vienna to the Danube Delta itinerary that traverses six countries, and a 21-day Jewels of Europe adventure that adds three nights each in Prague and Berlin to a 15-day Amsterdam-to-Budapest river cruise.

Scenic’s river cruises include complimentary beverages, wines and spirits at any time; open bar service in the lounges; complimentary mini-bar items; personal butler service in all cabins; a personal GPS commentary device, which serves as on onboard tour guide service; all airport transfers; all meals; all gratuities; and free WiFi throughout the ship.

Scenic Cruises is owned by Australian parent company Scenic Tours.

Allure of the Seas to be based in Europe for first time

By Hollie-Rae Merrick 

Allure of the Seas to be based in Europe for first timeThe world’s biggest cruise ship, Allure of the Seas, will be based in Europe for the first time next year as Royal Caribbean International targets new customers.

The cruise line said support from the UK trade had been a key factor in the decision.

UK managing director Stuart Leven said agents would have an opportunity to sell “a unique and innovative ship”, perfect for the family market, when the 6,318-berth Allure, which launched in 2010, starts sailings from Barcelona on May 3, 2015.

He said: “We look at the support from the trade when making these decisions, just as we did when we decided to base Anthem of the Seas in Southampton. We look at the markets that support the brand. The UK has always been supportive of Independence of the Seas out of Southampton and it was an obvious decision to take Allure to the Med and open it to a new customer base.”

Royal Caribbean has produced a mini-brochure about the ship and a marketing toolkit that includes videos, campaign tools and images.

Leven said operating Allure in Europe alongside Anthem of the Seas, which will be based in Southampton when it launches in 2015, demonstrated the line’s commitment to the European market. It will be the first time Allure has sailed outside the Caribbean.

The ship will operate seven-night cruises from Barcelona between May and October 2015, calling at Palma, Marseille, La Spezia and Civitavecchia, where there is the chance to join the ship.