AIDA to Host Charity Concert in Hamburg

AIDA to Host Charity Concert in Hamburg

AIDA Cruises is hosting an exclusive concert at the Elbphilharmonie in Hamburg on October 28, 2026, called “AIDA & Friends.”

“Our concert is a thank you to our guests and partners,” said Alexander Ewig, senior vice president of marketing and sales at AIDA Cruises.

“We thank our loyal fans and friends for their support on our 30-year journey and are hosting a concert that will be remembered for a long time and is the perfect end to our celebrations,” added Ewig.

The event will feature live acts and social engagement, with performances by Mark Forster, LEA and Revolverheld.

AIDA said in a press release that the proceeds and potential donations will be used to finance three new schools. For every ticket sold, 30 euros go directly into new educational projects.

“‘AIDA & Friends’ combines what is important to us: exceptional experiences and social engagement,” the company said.

“Together with guests and artists, we are committed to the educational opportunities of children,” said Felix Eichhorn, president of AIDA Cruises.

According to the press release, AIDA Cruise & Help has funded 100 schools worldwide and has focused on educational projects since its inception in 2019.

The goal is to open up long-term perspectives for children through education.

Tickets for the concert are now open for booking.

AIDAdiva Returns to Germany Following World Cruise

AIDAdiva Returns to Germany Following World Cruise

The AIDAdiva has recently returned to the port of Hamburg in Germany following AIDA’s 2025-26 world cruise.

After undergoing a major refurbishment as part of AIDA’s Evolution refit program, the vessel embarked on the voyage in early November 2025.

The AIDAdiva then visited 53 destinations in 27 countries before arriving back at its homeport on March 23, 2026.

Covering 35,000 nautical miles, the itinerary was highlighted by milestones for AIDA Cruises, including the company’s return to New York City following a six-year hiatus.

The cruise also marked the brand’s first visits to ports on the West Coast of North America, as well as in Japan and Hawaii.

The 2,030-passenger ship also spent New Year’s Eve docked in Honolulu during its first visit to the Aloha State.

Other highlights of the itinerary included AIDA’s first-ever transit of the Panama Canal, which took place on December 6, 2025.

Following the completion of its world cruise, the AIDAdiva is now set to offer summer cruises out of ports in Germany.

The ship’s schedule includes a series of four- to 14-night cruises to destinations in Scandinavia and the Baltic Sea.

Ports of call set to be visited include Vik in Norway, Visby in Sweden, Gdynia in Poland and Aarhus in Denmark.

In late August, the 2007-built ship is scheduled to reposition to North America for fall cruises departing from New York City.

The 12-night itineraries are highlighted by visits to destinations in Canada and New England, as well as Florida and the Bahamas, including Portland, Boston, Miami and Nassau.

In late October, the AIDAdiva sets sail to La Romana in the Dominican Republic ahead of a winter season offering cruises to the Southern and Eastern Caribbean.

AIDA’s next world voyage is scheduled to depart from Hamburg in mid-October 2026 onboard the AIDAsol.

The 126-night cruise will follow a different itinerary that will include stops in South America, the South Pacific, Australia, Africa and the Indian Ocean.

AIDAbella Back at Sea Post-Modernization

AIDAbella Back at Sea Post-Modernization

The AIDAbella is resuming service in Palma de Mallorca on March 11 following its AIDA Evolution refurbishment.

The cruise ship had previously spent seven weeks in a shipyard in Marseille, where it underwent a comprehensive overhaul and modernization.

According to a statement from the company, the upgrade included new and additional restaurants, bars with enhanced service, new activity areas for families and a fresh look for the public areas.

In addition to redesigning guest cabins, new and additional suites were added, as well as exclusive areas such as the Sky Deck and the Rossini Lounge.

Furthermore, technical upgrades were made to reduce energy consumption and improve efficiency.

Approximately 5,100 pieces of furniture were donated to social organizations and 18 tons of aluminum from sun loungers and chairs were recycled, demonstrating  circular economy in practice.

The company also refurbished approximately 45,000 m2 of carpets, 10,000 m2 of carpet underlay, 2,500 m2 of artificial turf and over 1,000 mattresses, giving them a new lease on life.

The crew and reception areas got a fully recyclable, allergy-friendly carpet made from Econyl yarn, produced from recycled carpets from the AIDAdiva and AIDAluna.

Thanks to a new reverse osmosis system, the AIDAbella can produce more fresh water from seawater using less energy, the company said.

The consistent use of LED lighting, further optimization of demand-based climate control, and modernized catering technology are meant to contribute to reducing energy and water consumption onboard.

Finally, a special biocide-free coating was added to reduce fouling on the hull, thus also reducing fuel consumption.

The ship’s first itinerary post-modernization is a seven-day roundtrip from Palma that includes stops in Civitavecchia (Rome), La Spezia, Marseille – with a special overnight stay – and Barcelona, before returning to Palma.