Mein Schiff: Aggressive Growth

Mein Schiff: Aggressive Growth

With the new Mein Schiff Flow to be introduced next year, following the sister ship, Mein Schiff Relax, this spring, and Mein Schiff 7 last year, the brand is on an aggressive growth path, more than doubling its guest capacity from 2023 to 2026.

With nine ships in service, Mein Schiff will have a 35.5 per cent share of the German-speaking cruise market as estimated by the 2025 Cruise Industry News Annual Report.

Mein Schiff is sailing into 2025 with a tailwind, according to the cruise line, noting strong demand from the German-speaking markets, Germany, Austria and Switzerland, and also increasingly from neighbouring European countries.

According to Wybcke Meier, CEO, the clear and differentiated position of the brand and the Mein Schiff fleet is in the premium segment of European cruises, thus seeking to appeal also to customers beyond the German market.

Clas Eckholt, Vice President of Commercial, said in a prepared statement that the focus is on offering an international cruise experience with a distinctly German touch.

At some 160,000 tons and with a double occupancy capacity of more than 4,000 guests, the new ship class is introducing a new era for the brand. The new ships are not only significantly larger than the rest of the fleet but are also fueled by LNG and are described as being future-compatible with low emissions bio- and e-LNG.

Also, introduced last year, the Mein Schiff 7 is said to be methanol-ready.

The rest of the ships are kept up to date with the latest project being the drydocking of the 2015-built Mein Schiff 4, which underwent a facelift earlier this year.

AIDA Cruises Cancels 2025-26 Season in the Middle East

AIDA Cruises Cancels 2025-26 Season in the Middle East

AIDA Cruises is cancelling its 2025-26 season in the Middle East due to security concerns in the region.

It impacts sailings set to take place on the AIDAprima between October 3, 2025, and March 25, 2026.

In a statement sent to booked guests, the company noted that the vessel will now sail in Northern Europe and the Atlantic Islands during this timeframe.

“With this decision, the company wants to provide its guests with reliable clarity about their vacation trips in the coming winter season as early as possible. At the same time, the safety of guests and crew is our top priority,” AIDA reportedly said.

In addition, cruise lines are said to be concerned about transit time around Africa if they cannot transit the Suez Canal.

The company also noted that the safety of its guests and crew is a top priority, adding that the “situation in the Middle East cannot currently be reliably assessed for the foreseeable future.”

The new itineraries will sail from Kiel and Hamburg, visiting destinations in the North and Baltic Seas, as well as the Canary Islands.

Bookings for the new AIDAprima sailings will open on July 30, 2025, cruisetricks.de reported.

Affected guests are being offered rebooking alternatives, in addition to a Future Cruise Credit (FCC) valued at ten per cent of the fare paid for the cancelled cruises.

AIDA had been offering itineraries in the Middle East for nearly two decades.

Excluding the pandemic years, the company’s 2025-26 season will be the first without a ship sailing from UAE ports.

AIDA first introduced itineraries in the region during the winter of 2006-07, with the AIDAcara offering weeklong cruises from Dubai.

Other ships that sailed in the region over the years include the AIDAdiva, the AIDAblu, the AIDAstella, the AIDAprima and the AIDAnova.

With the AIDAprima repositioning to Northern Europe and the Canaries, AIDA also cancelled some sailings that were scheduled to take place onboard the AIDAbella in early 2026.

MSC Euribia Makes Maiden Call to Southampton

The port of Southampton has welcomed the first call of MSC Euribia to the UK to start her winter sailings around Northern Europe.

The Friday arrival was celebrated by a traditional exchange of crests between the ship’s master Captain Christopher Pugh, who studied at the Warsash Maritime Academy in Southampton, and local authorities.

The ship will offer options to sail to Germany, the Netherlands, Belgium and France until April 2024.

Antonio Paradiso, Managing Director – UK & Ireland, MSC Cruises, said: “The arrival of MSC Euribia in the UK is an exciting moment, welcoming another ship in our fleet to the port of Southampton. After seeing the success of no-fly cruises on MSC Virtuosa, our newest flagship will give British travellers another chance to explore a variety of destinations through the convenience of a cruise.”

MSC Euribia is the second ship in MSC Cruises’ fleet to be powered by liquefied natural gas, the company said.

Steve Masters, Harbour Master, Port of Southampton, added: “We are very pleased to welcome MSC Cruises’ newest flagship vessel to Southampton as her home port and look forward to working with the MSC team during their winter sailings in Northern Europe. Having launched our Ready for Tomorrow Sustainability Strategy earlier this year, it is great that MSC Cruises shares our sustainability values by powering their new fleet with liquefied natural gas reducing greenhouse gas emissions.”