Tag Archives: IAATO

HX Pushes Marketing Efforts to Source Chinese Guests

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HX (Hurtigruten Expeditions) is pushing its marketing efforts in China with a new roadshow that will visit three cities in the country.

According to a statement,, experts from HX’s global headquarters will join the series of events, along with the presidents of the Association of Antarctic Tour Operators (IAATO) and the Association of Arctic Expedition Cruise Operators (AECO).

The roadshow is scheduled to take place from Sept. 9 to 13, 2024, with events in Guangzhou, Beijing and Shanghai.

“We hope to attract up to 500 travel partners, tourism bureaus, consulates and media guests to our afternoon events in three cities, so we want to ensure that the guests can get a lot of valuable information from the expedition cruise experts from our global headquarters,” said Joe Zou, HX sales director for Mainland China and Southeast Asia.

Zou also highlighted HX’s investment in China, noting that Antarctica expeditions are currently a “hot-selling product” in China.

Each event will include a presentation of HX’s ships and onboard experience, followed by in-depth discussions on topics such as the new company’s destinations for the 2025-26 season and sustainable initiatives.

“The international cruises we have been promoting have been a great success. In the past seasons, we found that Chinese tourists really like this international atmosphere. We have made this unique experience even better by continuously upgrading our ‘China Ready’ program with the headquarters operations department and the expedition team,” Zou added.

As part of the initiative, HX offers Chinese news and movies in its cabins, as well as Chinese dining options.

The company also hired Chinese nationals for its expedition teams, front desks and restaurants, Zou explained.

HX opened a regional sales office in Shanghai and further expanded its APAC division with the appointment of new executives in mid-2023.

Cruise Lines to Submit Seasonal Fuel Consumption Data in Antarctica

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For the first time, members of the International Association of Antarctica Tour Operators (IAATO) will submit seasonal fuel consumption data.

According to a press release, the initiative is part of the association’s pledge to create a climate change strategy for Antarctic tourism.

The fuel data submission, which will include vessels 9cruise ships) of all sizes, aircraft, and accessory vehicles, will be used within the tourism association to understand the greenhouse gas footprint of the operations in Antarctica, IAATO said.

The results will then be used internally as the basis to monitor and refine emission reduction targets the IAATO membership has collectively agreed to make, it added.

While individual operators are expected and encouraged to go further in their own targets, IAATO operators have also unanimously pledged to track the International Maritime Organization (IMO) target of at least 50 per cent emissions reductions by 2050 compared with 2008 and global goals of net zero before 2050.

This, explained the association, accompanied by an agreement by each member to build their own climate strategy and set their own emission reduction targets, is the start of a collective push to account for and reduce IAATO-Operator emissions.

“Ultimately, we seek to go much further towards net positive impact, but the current challenge in shipping and aviation is that we don’t yet know what future fuels and technologies will be available to us,” said Pam Le Noury, Chair of IAATO’s Climate Change Committee.

“This latest commitment by our Operators to submit their fuel data to the IAATO Secretariat for analysis means that once we have acceleration in the development of sustainable fuels and other technologies, we will be in a strong position to act to reduce emissions further,” she added.

According to IAATO, at its annual meeting, members have open and candid discussions on safety, environmental protection, and self-management with decision-making supported by recommendations developed by the association’s ten dedicated committees and eight working groups.

The meeting concludes annually with the voting in of new commitments and policies on best practices which support the association’s mission.

These latest agreements took place at IAATO’s annual meeting, held in Providence, RI in April, where operators unanimously pledged to build a climate strategy including calculating and reducing industry emissions and setting meaningful and inclusive science-based targets. 

The pledge was shared with the Antarctic Treaty Consultative Meeting in June, where IAATO is an invited expert.

“Cooperative and coordinated international responses are required to understand global climate change and reduce emissions,” said Amanda Lynnes, IAATO Director of Environment & Science Coordination.

“One of IAATO’s strengths is the ability of its diverse membership to take collective action, often over and above what is required by global regulators. Our members remain agile in response to emerging technologies and global recommendations surrounding climate change and are committed to taking powerful steps to act for Antarctica.”