Transformation plan starting to have impact, says Cook

Transformation plan starting to have impact, says Cook

By Lee Hayhurst

Transformation plan starting to have impact, says CookThomas Cook said its business transformation plans were starting to have an impact as it announced higher margins in its first quarter to December.

The travel operator and retailer saw  revenues of £1,724 million in the three months to the end of December. And it achieved gross margin of 21.9%, up 1.3 percentage points over the comparable period last year, it said in a trading update.

The group said plans to achieve annual savings of £100 million over the next two years to 2015 were on track and a further £60 million of savings had been identifed.

Harriet Green, group chief executive, said she was particularly pleased with Cook’s UK performance.

“As we continue to strengthen Thomas Cook and determine our profitable growth strategy for the future, the power of our brand remains key to the transformation.

“We have seen stronger operating performances in our major markets – the UK, Germany and the Nordics. I am particularly pleased with the improved performance in the UK as the benefits of the turnaround plan are reflected in its operating results.

“Our business transformation is firmly on track. We have further strengthened our leadership team and the pace at which we are driving change gives me confidence that together we will achieve our near term objectives and much more.

“The business has generated higher gross margins than we did last year and this will remain an area of focus for us through the financial year.

“Our cost-out initiatives and improved cash management will be important contributing factors to the Group’s future performance and continue to receive strong focus in all parts of the business.

“Although global economic conditions and consumer confidence remain challenged, our business transformation is firmly on track.”

Cook said its Business Transformation programme was “firmly on track” to deliver on its three key elements:

• building an effective organisation: high quality executives, bringing a wealth of experience, appointed to the Thomas Cook leadership team;
• addressing costs and cash management: on track to execute announced £100m of cost reductions with a further £60m identified;
• profitable growth strategy: undertaken rigorous, and independently verified, market and customer research, to ensure strategy and future resource allocation is based on extensive and fact based information.

Cook said higher gross margins and lower overhead costs were reflected in the Group’s improved underlying operating which saw losses of £70 million compared to £93 million in 2012

It reported lower net debt of £1,559m, which had been reduced by £86m year on year and higher liquidity headroom of £290m, up £72m over the prior year due to improved cash management disciplines

In a statement it said: “Winter and Summer bookings are robust, in-line with expectations as our strategy of improved capacity management results in higher sale prices and improved margins.”

Cook also revealed the completion of the first phase of “one of the largest customer surveys undertaken in the sector” involving nearly 18,000 consumers from the UK, Sweden and Germany. The survey results have been combined with in-house data from Cook’s 23 million annual customers.

“The results, along with a profitability analysis of the industry by internal and external experts, will be used to shape our business model and future strategy, as well as accelerating our web transformation to create a web centre of excellence with channel ownership in each of our market segments,” the group said.

Cruise lines carried 20 million passengers last year, CLIA says

Cruise lines carried 20 million passengers last year, CLIA says

By Tom Stieghorst
The cruise industry carried more than 20 million passengers last year, according to an estimate released at a CLIA briefing in New York.

The industry’s global 2012 passenger count was 20.3 million, with 17.2 million sailing from North America.

CLIA estimated the 2011 global passenger base at 16.3 million this time last year.

For 2013, its projections call for slightly less than 21 million passengers, including 17.6 million sailing from North America.

CLIA President Christine Duffy said that 3,000 new travel agent members have affiliated with CLIA with the recent combination of global cruise trade groups into one worldwide network. That is in addition to 14,000 agent and agency members in North America.

2013 CLIA logoThe number of cruise line members has grown from 26 to 55, she said.

CLIA unveiled a new logo to represent the global association it has become.

Duffy said 167 new ships have been built since 2000 for the industry. Another 20 are in progress, CLIA marketing committee head Jim Berra said, representing an $8 billion investment.

Royal Caribbean ads focus on guest ‘wows’

Royal Caribbean ads focus on guest ‘wows’

By Tom Stieghorst

InsightTravelers may have seen the last of Royal Caribbean International’s shell phone.

The conch shell telephone that was the centerpiece of Royal Caribbean’s “The Sea is Calling/Answer it Royally,” ads has disappeared from Royal’s 2013 campaign, which began running on television Jan. 7.

The new ads are built around a “Designed for Wow” theme that plays up unique activities on Royal ships that lead to a “wow” moment for passengers. “It was inspired by our guests,” said Lisa Bauer, executive vice president of global sales and marketing.
Bauer said it played on the often-seen expression on the face of passengers the first time they step aboard and see the Royal Promenade on some of the ships.TomStieghorst

The ads, shot aboard Allure of the Seas in December, were produced by JWP in New York, the same agency that did “The Sea is Calling.” Bauer said the new ads are an evolution of the previous campaign and are less about appealing to prospective cruisers and more about the Royal brand.

“We want the customer to understand what Royal Caribbean has to offer.”
She said the ads would provide great talking points for travel agents interested in selling the line.

The first ad includes a young man surfing on the FlowRider machine, a woman on the ship’s zipline, a woman watching the Broadway musical Chicago and a mother and child watching a dive at the Aqua Theater.

A voice at the end of the 30-second spot sums up: “All this only on Royal Caribbean.”
“It isn’t about any single feature,” Bauer said, “but about all of the things that are only on our ships. We call it the sum of the parts.”