Tag Archives: Mediterranean Cruise

Allure of the Seas to be based in Europe for first time

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By Hollie-Rae Merrick 

Allure of the Seas to be based in Europe for first timeThe world’s biggest cruise ship, Allure of the Seas, will be based in Europe for the first time next year as Royal Caribbean International targets new customers.

The cruise line said support from the UK trade had been a key factor in the decision.

UK managing director Stuart Leven said agents would have an opportunity to sell “a unique and innovative ship”, perfect for the family market, when the 6,318-berth Allure, which launched in 2010, starts sailings from Barcelona on May 3, 2015.

He said: “We look at the support from the trade when making these decisions, just as we did when we decided to base Anthem of the Seas in Southampton. We look at the markets that support the brand. The UK has always been supportive of Independence of the Seas out of Southampton and it was an obvious decision to take Allure to the Med and open it to a new customer base.”

Royal Caribbean has produced a mini-brochure about the ship and a marketing toolkit that includes videos, campaign tools and images.

Leven said operating Allure in Europe alongside Anthem of the Seas, which will be based in Southampton when it launches in 2015, demonstrated the line’s commitment to the European market. It will be the first time Allure has sailed outside the Caribbean.

The ship will operate seven-night cruises from Barcelona between May and October 2015, calling at Palma, Marseille, La Spezia and Civitavecchia, where there is the chance to join the ship.

Crystal to raise prices on most cruises

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By Tom Stieghorst

Crystal Cruises said it would raise fares on 94% of its 2014, 2015 and 2016 cruises on March 1, reflecting strong demand.

Under its “Book Now” program, the luxury line assesses its fares every 60 days and raises them on itineraries that are selling sufficiently well to support it.

Crystal said fares would increase on more than 120 cruises for the next “Book Now” period ending April 30.

The line said 2014 is already 78% booked, and 2015 bookings are 42% ahead of this same time last year for 2014.

MSC Cruises to halt ex-UK sailings in 2015

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By Hollie-Rae Merrick 

MSC Cruises to halt ex-UK sailings in 2015MSC Cruises is halting its ex-UK sailings in 2015 as it looks to focus on its fly-cruise Mediterranean offering.

As part of the major refit of Lirica class ships, MSC Opera – currently sailing out of Southampton – will be out of action for part of the summer months in 2015.

The cruise line said this led to a decision to halt ex-UK sailings for a year to focus on fly-cruise capacity out of the UK.

Giles Hawke, executive director for UK, Ireland and Australia, said the line would be introducing new tools to support agents booking fly-cruises with MSC.

He said: “As market leader for Mediterranean cruises it is important that we work to reinforce this position by increasing our fly-cruise capacity, along with improving our ships to include more balcony cabins, more onboard entertainment and additional technological advancements.

“We are considering various charter options and working with our air partners to come up with the best approach to keep up with the current customer demand for fly-cruises direct to the Mediterranean.

“We will also be introducing tools supporting travel agents in order to make the fly-cruise booking process easier than ever.”

In total the Lirica class ships, made up of MSC Armonia, MSC Sinfonia, MSC Opera and MSC Lirica, will be in dry dock for 28 weeks.

In September, the cruise line revealed it was doubling its capacity out of Southampton for this year by sending MSC Magnifica to join Opera for four seven-night cruises.