Norwegian Cruise Line Confident in Europe 2023 Despite Baltic Limitations

Norwegian Cruise Line Holdings is increasing its capacity by six per cent in Europe in 2023, coming at the expense of the Caribbean, according to Frank Del Rio, president and CEO, speaking on the company’s third-quarter earnings call.

He said that yields on ticket prices and onboard revenue for cruises in Europe were “dramatically better.”

And this is in despite of limitations in the Baltic, with ships not calling at Russia’s Saint Petersburg. 

“If you had asked me what is the single city in the world, port in the world that you cannot live without, I’d tell you it’s Saint Petersburg, and we lost it,” Del Rio said. “Very, very high yields, incredible shore excursion sales. So onboard revenue was just higher than any other itineraries that I can think of, and it’s a relatively long season. You can get (there) in mid-May and you can leave in mid-September.”

That limitation in 2022 sent one Norwegian ship elsewhere, as the Getaway moved to the Caribbean for the summer sailing from Port Canaveral.

“It did affect load factors and no question, it affected pricing. And the impact on EBITDA has to be in the tens of millions of dollars,” Del Rio explained.

But both the Baltic and the Mediterranean look encouraging for 2023, with Del Rio noting that Americans travelling to Europe book the highest cabin categories earliest.

“This revenge travel or pent-up demand that we’ve been talking about for months is really alive and well for Americans going to Europe,” he said.

“We believe that Europe is poised for an incredible 2023 season. That’s why we increased our capacity there by 6 percentage points of occupancy at the expense of the Caribbean. And I’ll take that trade all day long because the yields both on a ticket and on onboard revenue are so dramatically better for European cruises that we’ll take that trade.”

Celebrity Apex to home port in Southampton in the 2024 season

Celebrity Cruises’ second Edge-class ship, Celebrity Apex, will homeport in Southampton for its entire 2024 season.

Apex – which will be the first Edge-class ship to sail out of Southampton – will replace Celebrity Silhouette and offer four- to-13-night sailings from May through November 2024.

Itineraries include a 12-night Norwegian Fjords and Arctic Circle cruise, as well as sailings to Ibiza and the Mediterranean.

Following feedback from its travel partners, the line has announced its UK deployment two weeks in advance of the launch date for the first time, to allow agents to pre-register interest from guests.

To support the trade in selling the vessel, the line will host 600 agents onboard Apex in 2023, across a range of ship visits and seminars.

Agents will also have access to a suite of training and marketing tools via Celebrity Central, including webinars; digital “Be the first to book” banners; fact sheets; talking points; itinerary flyers; and print adverts.

New training modules featuring Apex will also be available on Celebrity Passport. Agents selling Apex can also earn up to £20 per booking on all 2024 bookings via Celebrity Rewards.

From 1 November to 5 December 2022, agents can earn up to £50 Celebrity Rewards points per booking on all 2023 sailings, across all stateroom categories.

Lisa Lutoff Perlo, president and chief executive of Celebrity Cruises, said: “Having one of our award-winning Edge Series ships sailing from Southampton will offer an experience like no other from the UK.

“Celebrity Cruises continues to redefine cruising, taking our guests to the world’s best places on the world’s best places.”

The line’s vice president and managing director EMEA, Jo Rzymowska, said the UK “has always been integral to the success” of the company, and homeporting Apex from Southampton “underlines our commitment to this market”.

“There is a huge appetite from UK guests who share our curiosity for people, places and cultures, and our passion for opening up the world through a love of travel.

“We invest a lot in the training of our travel partners because what’s really important to us, is that they can talk about what makes Celebrity different and what makes us unique, therefore they’re not just selling a big white ship. And that is really important.

“I’m looking forward to welcoming even more of our guests onboard Celebrity Apex when she raises the bar for cruising from Southampton in 2024.”

Norwegian Cruise Line to Debut The Evolution of Innovation Series

Following the release of season two of Norwegian Cruise Line’s “Embark with NCL,” the company will now air “The Evolution of Innovation” on August 11, 2022, according to a press release.

The three-part series will highlight the history of cruising as well as the company’s legacy, according to a statement by the cruise company.

It will also chronicle the company’s most notable moments up until the launch of the new Prima Class of ships in August of this year.

“Since 1966, Norwegian Cruise Line has set industry-leading standards for the ultimate vacation experience. ‘The Evolution of Innovation’ documents the Company’s pioneering heritage and provides a look into the future, one built on creativity, style and an uncompromising commitment to our guests,” commented Harry Sommer, president and chief executive officer, Norwegian Cruise Line.

The three episodes include “History of Innovation,” “The Evolution of Entertainment” and “The Future of the Cruise Experience.” 

The first episode airs on Thursday, August 11, 2022, at 8 p.m. ET both on the company’s website and Facebook page.

Executives from the company will appear in all three episodes, assisting viewers in better understanding the company’s history and impact on the cruise industry. Viewers will also get a glimpse into the brand’s history, with never-before-seen interviews and archived footage, as well as an early look into the next generation of vessels that will define the company’s future.